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Account-Based Marketing Events Strategy

In a world where buyers are bombarded with information everywhere they go, personalization is needed now more than ever before. In response to this need, many B2B marketing and sales teams are already practicing account-based marketing (ABM) in hopes of accelerating their buyers’ journeys with tailored outreach. ABM is all about a focused approach in which marketing and sales teams work together to identify and target the best-fit accounts and build lasting relationships. Events present an incredible opportunity to attract, engage and convert folks from target accounts.

Applying Account-Based Marketing Tactics to Events

The interpersonal nature of events makes them ideal for prospect conversion and customer retention. To get the most out of your events, follow the traditional ABM pattern of account identification, nurturing and engagement, and advocacy.

Account Identification

Start employing ABM tactics before your event begins by identifying your target accounts. Using RainFocus’ intelligent real-time dashboards, you can follow those accounts as they register, schedule sessions, and engage with content and exhibitors. RainFocus enables you to capture and report on account-level insights. With those insights set in place, you can quickly identify attendees from those accounts, such as decision-makers, influencers, and other essential constituents.

Nurturing & Engagement

Once you’ve determined who your key personas are, tailor your content and sessions to meet their exact needs. Start by sending out pre-event surveys to help you decide on event content and to spark attendee engagement. Before your event, utilize email, social promotion, display ads, and website content to begin nurturing your prospects. Remember, personalization tied to these accounts with account insights is key to engagement. RainFocus clients can use the virtual Event Portal to maintain attendee interaction prior to the event by introducing new content and activities as the event approaches.

When your event arrives, continue your ABM strategy by serving up personalized content through RainFocus’ dynamic Targeted Agendas. Sales and SMEs can use the Targeted Agendas for specific personas or accounts. Leverage the platform’s real-time insights to understand which stage of the sales funnel each of the prospects are in.

Advocacy

Events are the perfect venue for brand advocacy. After all, where else can you guarantee that prospects will likely run into more than one of your brand advocates? Bolster your buyer’s experience by providing them opportunities to meet with BDR’s and other key influencers. Convert your prospects into advocates by providing them with hashtags and other ways to share content from your event on social media and with peers.

Improve Event Follow-up With Account-Based Marketing

Follow-up becomes much more meaningful when you thoroughly analyze your event insights at an account level. With a clear understanding of what your attendees are most interested in, you can deploy more personalized ads targeted, emails, social posts, and emails. Once a targeted account reaches a minimum engagement score, marketers can send the Sales team all the new records from the event with a clear understanding of how that prospect is performing within the scope of the ABM event effort.

Cross-Event Data

With a single home to store data, RainFocus helps you to improve your marketing and sales by enabling you to identify patterns in behavior. From this year on, organizations have an opportunity that they’ve never had before to compare their virtual and physical events. This cross-event analysis will become each marketer’s most telling source of information as the buyer’s journey continues to get more complex. With a wealth of knowledge from physical and virtual events, teams will better understand how to convert prospects into buyers online and offline.

For more information about RainFocus data as it pertains to marketing click here.

December 11, 2020
2021 Events: The Best Laid Plans…

Planning your 2021 events? As the old adage goes, the best-laid plans…well, you know the rest.

As marketing teams begin to plan their 2021 events, the ‘pivotal’ question we’re continually asked is, ‘when will physical events return?’ Based on results from our State of Events 2021 study and hundreds of interactions, we are hearing a range of responses—from ‘next spring’ to ‘never.’

Let’s be honest about what’s really driving this variation in response. We have been living through a time where we barely feel comfortable predicting tomorrow, next week, or next month, let alone next year. To say that 2020 was an unprecedented year would be an understatement, and leaders are now vacillating on their confidence in 2021.

Aside from the variations and trepidation, volumes of feedback and data suggest most organizations plan on a safe return to physical events by mid-2021. While they may not draw the same 40,000 attendees they have traditionally, we estimate they will draw upwards of 65-85% of those numbers. Organizations planning to run physical events earlier on will require the flexibility to pivot them as conditions arise. That being said, we find that these teams tend to be more tied to deposits on venues and F&B, rather than technology choices.

Will 2021 Events Be Digital First?

The next thing we often get asked is, ‘will virtual now become the dominant platform?’ Virtual events have forced the convergence of marketing and events, and audiences have come to expect personalized experiences—which are easier to get online. We must keep in mind that behind the entire events industry is human nature. Our nature will drive people to gather, and that’s not changing any time soon.

Many people are still viewing future events as a binary decision of virtual or physical experiences, but leading marketing teams realize it is now the optimal combination of the two that will attract and engage their target audiences. In fact, with the proper tuning personalized experiences not only get better, they become efficient. With augmented access leading up to a physical conference, you can now choose content to consume, add virtual meetings to your schedule digitally, plan who you’d like to meet with onsite, determine which sessions you’d like to consume in-person, and plan to return post-event to view sessions and engage exhibitors you couldn’t get to onsite. Through the enhanced flexibility of our platform, marketing events now offer engaging personalized experiences with delivery environments that suit the preferences of every participant.

So as you plan for your 2021 events, keep in mind that with RainFocus, we’ve got your best-laid plans covered—no matter the circumstances. We deliver the built-in flexibility to confidently pivot as needed and capitalize on opportunities for maximum personalization and relevance for your audiences. With RainFocus, you offer audiences the most innovative and agile platform for augmented engagement with your brand.

Learn more about the flexibility of RainFocus’ All-In-One Event Marketing and Management Platform here.

December 3, 2020
Why Attend RainFocus INSIGHT 2021?
This January 19-21st at RainFocus INSIGHT we will bring together industry leaders to discuss how we can make history by reinventing event success, optimizing event marketing impact, and thriving in a digital world.

This year our theme is “Making History.” We chose this theme because of the tremendous growth and achievements we’ve seen throughout 2020. Together with our clients and partners, we truly have made history this year and are excited to kick off another history-making year with you and your team at RainFocus INSIGHT.

Here’s a sneak peek of what you can expect during this must-attend experience:
- Gain insight into the state of the events industry, success benchmarks for virtual and physical events, and the gold standard for hybrid strategies.
- Learn, connect, and level-up your skills with role-specific content tracks that are jam-packed with event insider tips, best practices, and insights.
- Recognize and learn from the innovators and trendsetters who have managed, delivered, and optimized their events during this history-making year.
- Collaborate and network with SMEs, partners, and like-minded enterprise events, marketing, and technology peers.
RainFocus INSIGHT will include seven tailored content tracks for marketing and events professionals including a Free Spirit track for those who would like to build their own experiences. As an attendee, you can look forward to event gamification, SWAG (for the first 200 registrants), virtual networking, and hybrid thought leadership.

Sessions will cover a variety of topics, here are just a few:
- The State of RainFocus
- Virtual Event Gamification
- Hybrid Content Logistics
- How to Safely Return to Physical Events
- Multi-Event Data Management
- Accelerating Demand Generation
Learn more and register at rainfocusinsight.com
November 25, 2020
Virtual Booth Dos and Don’ts
While many exhibitors are struggling to justify allocating budgets to virtual events, exhibitors at RainFocus-powered events are finding great value in virtual booths. In fact, 85% agree that they would host one again. What’s our secret? A well-executed mix of gamification, sponsored sessions, and multiple ways to engage all organized within a strategically-designed virtual booth. The virtual booth can be a standalone lead-generating experience or run alongside a physical booth. Attendees can chat, contact, watch videos/demos, download assets, join sponsored sessions and schedule 1:1 meetings (virtual or physical).

Having worked with over two million virtual attendees and counting, we’ve learned what it takes to maximize exhibitor value online. Here’s our list of virtual booth dos and don’ts:
1. Do incorporate gamification into your virtual booth strategy
The number one complaint exhibitors have about virtual booths is that they do not draw in the same quality of engagement that they’re used to having in person. Keep exhibitor engagement flowing by making exhibitor contact part of your event game. Rewarding attendees with a small gift now is worth a resign in the future.
1. Do require company descriptions
Company descriptions are the most basic foundation for a profitable virtual booth. Having a company description will help attendees quickly determine whether or not they want to learn more about your exhibitors.
1. Do enable speakers to add video demos
Demos are a highly effective form of persuading prospects to learn more about a certain product. Ensure that the event technology you plan to use enables exhibitors to embed videos into their virtual booths.
1. Do offer multiple ways for attendees to engage with exhibitors
To offer exhibitors the same level of engagement they would receive at a physical event, you need to include multiple ways for them to communicate with interested buyers. While some attendees are happy to set apart time for a scheduled 1:1 meeting, others will only have enough time to quickly browse through exhibitors pages. Include live chat along with 1:1 meetings so that attendees can get immediate answers to questions.
1. Do link out to sponsored content
Encourage attendees to learn more about exhibitors by linking exhibitor pages to their respective sessions. Including sponsored session links in your virtual booths will also lead to higher session attendance. With RainFocus, you can incorporate live chat into your sponsored sessions to increase session value. RainFocus also enables exhibitors to include downloadable resources in their virtual booth.
1. Do keep exhibitors in the loop before, during and after the event
Help your exhibitors reach out in a timely manner before and during your event by notifying them when attendees take interest in their booths by giving them a portal with real-time booth clicks and lead counts. Additionally, you should have notifications set up to alert your exhibitors any time an attendee signs on to chat. After the event, provide your exhibitors with a comprehensive view of their booth insights.
1. Don’t overcomplicate
Try as we might virtual booths will never feel exactly the same as a live booth. Many companies have tried incorporating animated avatars and other videogame-like experiences into their event, while entertaining such measures are often costly and distracting. Simplify your virtual booth to include only what your exhibitors need to communicate value, support 1:1 engagement, and gather leads.
1. Don’t forget contact information
Not every attendee will want to chat in the moment or schedule a 1:1 meeting during the event. Ensure that every exhibitor has some form of alternate contact such as an email or a contact request form. For example, RainFocus offers a Contact Me feature which allows attendees to submit their information with just the click of a button.
1. Don’t clutter booths with pop-ups
There is a right way and a wrong way for exhibitors to showcase offerings at a virtual event. Pop up ads are often mistaken as spam and should therefore be avoided. On the contrary, commercials, banner ads and other static ad placements can prove very effective.
1. Don’t make attendees search
Before your event, have someone test your event website. If it takes them longer than 10 seconds to find a certain exhibitor booth, reconsider your placement of booths. The best place for your exhibitor booths is within your exhibitor catalog.

To learn how RainFocus further optimizes virtual booths for exhibitors, request a demo here.
November 20, 2020
Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

It’s time to stop thinking of the virtual attendee experience within the bounds of your event. This year, events and marketing are converging in a way that no one could have anticipated. Instead of working independently, these teams are combining to extend attendee engagement long after the event has ended. This prolonged engagement enables cross-functional teams to obtain their objectives of sourcing new prospects, driving prospect conversion, and ensuring client retention.

All of these objectives are best met when you plan your post-event experience as well as you do your event. The following six steps will help you get started:

Step 1: Follow Up Immediately

The most common form of post-event follow up is a survey. Post-event surveys are ideal because they allow you to understand attendee’s feedback on your event while the experience is still fresh on their minds however, getting attendees to complete surveys is no easy task. Think about what you could offer to incentivize them. Do you need to make surveys shorter, easier to fill out, or more visible?

Other forms of immediate follow up might include an executive thank you letter, a key learnings email, or even a wrap-up video.

Step 2: Direct Attendees to Your On-Demand Content

If you are delivering your event virtually or even as a hybrid, be sure to set up an online library to give attendees access to on-demand content post-event. Video libraries such as RainFocus’ Content 365 allow you to easily transition your content and event experience to a more permanent location where attendees can continue to engage year-round. Even if your event is in-person, an online content library will enable you to turn your physical attendees into longer-engaging virtual attendees or enable you to market/sell to new audiences.

In addition to providing extended value to attendees, an on-demand content library also provides value to sponsors through continued exposure with sponsored content.

Step 3: Analyze Your Data

Once you’ve sent out an immediate follow-up email to all of your attendees, you can start focusing on personalization. Analyze your data to discover which prospects are most likely to convert into buyers. Determine which content was most popular and how you can build on that content. Analyzing your data will help you boost post-event engagement by helping you generate more meaningful and impactful messages for prospects.

Step 4: Tailor Your Messaging

As you analyze your session data and attendee records, start brainstorming the messaging you will use to drive further brand engagement. For larger audiences, consider your session topics. Which attracted the most views? For individual marketing, analyze attendee records to gather ideas. RainFocus’ Global Attendee Records allow you to look at attendees’ interests across multiple events, enabling you to craft unique messages that add to the things they have already learned.

Step 5: Make Recommendations

With your messaging planned and your online library set up for on-demand content, you’re ready to start making recommendations. Recommend content that attendees may have missed and/or enable them to curate their own playlist to reference. Other post-event recommendations might include more typical marketing materials, invitations to demos or virtual tech tours, and more.

Step 6: Invite Again

The final and most important step to boosting post-event engagement is inviting your attendees to join your next event. Continue the process of virtual attendee conversion by giving your attendees another event—or in other words, another touchpoint with your brand—to look forward to whether that is your annual conference, a roadshow, or a small meeting.

Learn how RainFocus further optimizes the post-event engagement for marketing and event success by requesting a demo here.

November 11, 2020
21 Ideas for Generating and Proving Virtual Event ROI
Events represent the largest spend within marketing budgets (averaging 24% for major enterprises) and are universally touted as the most effective marketing channel, yet they also represent the least measured and quantifiable marketing effort. As virtual events still incite a high level of uncertainty, it has never been more important for marketing and events teams to work together to generate and prove ROI for their events.

ROI is best achieved when teams successfully combine virtual event monetization and measurement strategies. We’ve compiled this list of 21 ideas to help you determine the best combination for your organization.

Generating Virtual Event ROI
1. Upsell your exhibitors and sponsors. Virtual booths offer various new opportunities for exhibitors and sponsors, but why stop there? Grant your exhibitors the exposure they need by offering them different packages that include commercial slots, sponsored sessions, or even targeted advertising. Give exhibitors the option to pay to have their branded swag included in the welcome kit.
2. Allow attendees to pick and choose. Entice attendees with an a la carte pricing structure in which there are both free and paid sessions. Set different prices for high-value sessions and allow attendees to determine how much they want to spend on your event.
3. Charge a flat rate for session tracks/channels. Many event professionals are leveraging Netflix-style content tracks to motivate engagement. Why not get the most out of those tracks by charging for premium content tracks?
4. Take advantage of networking opportunities. Access to networking groups has the potential to be your biggest money-maker. Attendees are eager to communicate with their peers and are happy to pay the extra money if it means making valuable connections.
5. Leverage a tiers system. Tier systems are not uncommon for events. In a virtual tiers system, option A might include everything from elite access into live birds-of-a-feather meetings to general on-demand sessions, whereas option B might exclude more intimate meetings.
6. Offer a BOGO deal. Promote your other events by allowing your attendees to pay half price for your next event alongside their payment for your current event. This structure is ideal when all of you host all of your events on the same event management and marketing platform.
7. Sell access to insights. Virtual events are abundant in data. Offer sponsors access to session click-tracking and duration-tracking data as part of their gold or platinum-level sponsorship packages.
8. Provide a referral discount. Give attendees discount codes to apply during registration for making a referral. Referrals encourage both the attendee who makes the referral and the one who receives the referral to attend.
9. Suggest advantageous meetings. Seek future business by arranging opportunities for your sales team to meet with prospects. Set up 1:1 meetings with prospect attendees, build your own virtual booth, or organize a networking group to introduce prospects to loyal clients.
10. The 5th one is free. On average virtual attendees go to 3.8 sessions. If you are charging for sessions, make the fifth or sixth session free to encourage attendees to pay for at least four sessions.
11. Utilize gamification to drive upsell attendees. Virtual event gamification is a powerful motivator as it gives attendees direction as they navigate your digital experience. Entice your attendees to invest more in your event by promising them rewards for engaging with paid sessions.
12. Advertise your virtual event as you would your physical events. Explore new ways to promote your event. Use ads, social media, direct sends, and other marketing tactics to drive event attendance.
13. Promote team registration. Give a discounted price for registrants who are willing to register as a group. These group ticket packages might enable teams to bring a fourth or fifth attendee for free. This not only brings in a larger audience, but it also encourages external advocacy for your event.
14. Analyze your attendee’s behavioral data. Determine what your attendees are most interested in and upsell them related sessions. For example, you might offer paid advanced training for your free training sessions.
15. Get the most out of your speakers. Entice attendees to pay for keynote sessions by spotlighting your most influential speaker. Ask or pay your speakers to promote their sessions on their own social media feeds. Simple as it sounds, attendees are more likely to pay for sessions when they know and can relate to the speakers.
16. Sell access to your event after it’s over. Boost post-event engagement and provide additional sponsorship opportunities by offering content post-event. RainFocus’ Content365 enables teams to sell annual subscriptions, extend exhibitor value, and convince attendees who missed out to attend future events.
Proving Virtual Event ROI
1. Show and tell with compelling visuals. Set up quick, colorful data visualizations, and make them accessible through workflows and dashboards.
1. Compare cross-event data. Merge your virtual and physical event data to show how each delivery format impacted your event’s success. Use these cross-event insights to predict which virtual and physical tactics could be combined to create a superior hybrid experience in the future.
1. Deliver results in real-time. Integrate with marketing and sales automation platforms like Eloqua, Marketo, and Salesforce to provide marketing and sales with actionable insights while attendees are still engaging with your event.
1. Emphasize your re-sign process. Remind your sponsors to resign with a streamlined process. Include resigning as part of their task list for your event. With RainFocus, the completion of these task items can be included in your Insight Dashboard alongside other event insights to show exactly how many sponsors have resigned.
2. Quantify and qualify. Illustrate the prospect conversion process by showing stakeholders just how many attendees progressed in their buyer’s journey (i.e., of those who registered for your event, how many scheduled sessions).
By leveraging these strategies for generating and proving virtual event ROI, you’ll add immense value to your event. To see how RainFocus further simplifies each of these strategies click here.
November 4, 2020
How to Use Event Gamification to Drive Engagement and Predict Success
Over the last eight months, event gamification has proven for many to be the secret to achieving virtual event success. Because it leads to increased engagement, gamification should be an essential part of your prospect journey. If you can entice your audience to engage at your event, you open multiple doors of opportunity for your marketing and sales teams to communicate your organization’s value. We’ve written up this post to help you get started.

Define Your Desired Outcome

No amount of gamification is worth the effort if it does not help you meet or exceed your event goals. As you plan your gamification, focus on your desired outcome, whether that is building a more robust pipeline, upselling your current customers, or just building brand awareness. Before you begin setting up your game and deciding on awards, figure out which metrics you’ll need to have in order to show that you’ve met your goals.

Choose an Event Gamification Format that Meets Your Goals

Once you’ve figured out how you will measure your success, choosing your gamification format will be much easier. For example, suppose your goal is to drive sponsorship renewals, and you have determined you will measure the number of 1:1 meetings your exhibitors have hosted. In that case, you might consider a point-based game where attendees gain points by talking to exhibitors or attending sponsored sessions.

Other examples of event gamification include:
- Event Bingo—Attendees earn letters on a bingo card by taking action at the event.
- Level Up—Attendees earn increasingly hard titles by frequency and amount of actions taken.
- Secret Code—Attendees earn badges by providing the correct codes hidden in the event.
- Event Trivia—Attendees earn points by correctly answering event questions.
- Scavenger Hunt—Attendees complete the hunt by discovering actions through clues.
Determine How You Will Motivate Attendees

In addition to planning your goals and deciding on a game, you should also arrange some sort of visual to incentivize attendees to act. Consider adding a leaderboard, personal scorecards, or notifications to your digital attendee experience. For your physical events, you might consider incorporating different colored sashes for badges.

Incorporate Networking Into Your Event Gamification

Your best advocates for your brand are those who choose to attend your events. Fortunately, your attendees are likely eager to make connections. Offer points or rewards to those who invite friends, meet with exhibitors, or join smaller working groups.

Consider What Your Awards Say About You

If your awards are the only things that attendees will take away from your event, what do you want those awards to say about your organization? Many companies have been offering to donate money towards charity for those who complete play along with their game. Other companies are offering more traditional prizes like t-shirts and coffee mugs. The donation says, “we know you care, and so do we,” while the t-shirt/mug combo says something along the lines of, “you’re a part of our team.”

Analyze The Game As It’s Happening

Equally important to planning is real-time analysis. Think of your event as you would your marketing. Each action taken by an attendee is a conversion. The benefit of gamification is that you can easily monitor and influence that conversion process within just a few days. As your event is happening, pay attention to who is close to reaching a checkpoint or winning a prize. Have they stopped engaging? If they have, send them a notification to point out that success is within their reach. Through real-time analysis, you can make meaningful recommendations that will guide attendees to their next activity.

Explore RainFocus Gamification

RainFocus is continuously helping enterprise companies turn their event gamification into actionable insights. Earlier this year, we shared the story of how Splunk seamlessly delivered their Boss of the SOC and Boss of the NOC competitions. Read the story here. To learn how RainFocus can help you drive more value through gamification, request a demo here.
October 28, 2020
Quarterly Product Webinar Recap – Q4 2020
Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter:

Virtual Delivery Enhancements

This past quarter, we made several enhancements to our platform to better accommodate your needs for your virtual events. Whether your sessions are live, simulive, or on-demand, the following product enhancements will enable you to provide more value to clients, attendees, and exhibitors:
- Click tracking—Empowers you to track engagement from the catalog, calendar, targeted agendas, or virtual booths.
- Moderated Q&A—Gives you the ability to assign session moderators to accept and respond to attendee questions.
- Embedded session video—Keeps attendees on the same page as they engage with video content to provide a consistent experience.
- Exhibitor chat—Allows attendees to connect and chat directly with exhibitors of their choice and enables exhibitors to easily manage these chats.
- Enhanced lead capture—Provides exhibitors with more leads, thus increasing the value of your event.
Virtual Event Benchmarks

Additionally, RainFocus has provided virtual experiences for over 2 million attendees this year alone. With the data and trends we’ve gathered, we are partnering with Impact Point Group to conduct a State of Events 2021 study. The study will provide event professionals with best practices from industry leaders—and we could use your input. Click here to complete our State of Events 2021 survey.

This study will help you evaluate the following:
- Know how your event compares to the elite events in the industry
- Track your performance over time
- Maintain a core set of common metrics across events
- Data definitions will be provided for each metric and normalized across all virtual events
Page Builder Enhancements

One of the bigger foundational projects that we discussed in the quarterly product webinar was a way for you to design branded portals and pages with ease—no coding required. Our enhanced Page Builder allows you to configure unique user experiences and smart recommendations that will encourage attendees, speakers, and exhibitors to interact with others and complete tasks.

Working Report Enhancements

Many clients are already able to manage working reports on their own. This quarter we’ve made it easier than ever to configure and edit working reports with a redesigned and streamlined user interface. The updated interface enables more users to utilize Report Builder reports instead of SQL, empowering them to create working reports from start to finish.

Working report enhancements can be applied to:
- Attendee nominations
- Attendee package approvals
- Call for papers
- Speaker nominations
- Session voting and approval
- Copy editing
- Exhibitor Approvals
- And more!
We are continually seeking to improve our user and attendee experiences. In the coming months, we will be adding several new features that will further simplify virtual event setup and registration. We will also be focusing on enhancing the virtual booth to deliver even more value to exhibitors. Because virtual events are growing so rapidly, we will continue to ensure that our platform can scale for large demand. To complete the virtual experience, we are seeking to make gamification less of a one-size-fits-all solution and incorporate more flexibility into game configuration.

“I wouldn’t consider going virtual a pivot,” explained our Founder and President, Doug Baird. “Really, all we are doing is leveraging the existing flexibility of our platform to deliver a new, unique digital experience. It’s what we were built for, and it’s what we always do.”
October 21, 2020
Virtual Event Integrations 101

With new virtual events, it’s more important than ever to use event data to analyze and prove ROI. Cobbling together siloed information that’s been extracted, transformed, and merged beyond recognition just won’t cut it. Having clean virtual event integrations set in place is crucial to your event success.

Why Should You Set Up Virtual Event Integrations?

Not only will your virtual event integrations save you time as you share the value of your new virtual event with stakeholders, but they will also ensure a seamless digital experience for attendees. When combined with an all-in-one event management and marketing platform integrations enable you to drive better engagement.

Virtual event integrations come in all shapes and sizes. The following list explains the different types of integrations that you can leverage to enhance your virtual event.

Marketing & Sales Integrations

Integrating your marketing and sales technologies with your virtual event software will enable you to drive pipeline, accelerate marketing conversions, increase sales productivity, and boost customer retention. These integrations will empower you to demonstrate event ROI to executive stakeholders.

Security & Payment Integrations

Security and payment integrations are essential to processing payments, protecting attendees’ personal information, and adhering to security regulations. These integrations are more important now than ever before due to the rise in cybercrime that is a result of the global pandemic.

Streaming Integrations

Streaming integrations empower you to deliver your ideal digital experience, whatever it may be. These integrations allow you to keep your data and processes in place while adding unique streaming capabilities. Create engaging sessions by embedding streaming to keep attendees on one page during each session. These integrations provide your attendees and exhibitors new ways of connecting with each other throughout your event.

Event-Specific Integrations

Similar to streaming integrations, event-specific integrations allow you to build out your dream event. Event-specific integrations include meetings collaboration, mobile apps, and other forms of interactivity. With event-specific integrations, you can incorporate niche technologies without losing out on the value of an all-in-one event management and marketing platform.

Drive better engagement, connect your sales and marketing efforts, and securely conduct business through RainFocus Integrations. Click here to discover RainFocus’ latest integration partners.

October 14, 2020
Introducing RainFocus Academy: A Self-Paced Training and Certification Program

At RainFocus, we care about and invest in the success of our clients. To help our clients learn the ins and outs of our platform, we’ve created the RainFocus Academy. With so many new and exciting product launches, the RainFocus Academy will become a valuable training resource to help clients get the most out of the RainFocus Platform.

What exactly is the RainFocus Academy?

The RainFocus Academy is a self-paced training program that empowers you by teaching

you the technical skills needed to become a configuration expert of the RainFocus Platform. The academy includes over 60 training courses and certifications on RainFocus’ key modules—10 of which were added just this last quarter. Each course provides you with in-depth instruction and module-specific best practices. With automatic updates, you’ll always have access to teachings about the latest improvements to the RainFocus Platform.

Why Should I Enroll?

Along with gaining new skills, enrolling in the academy will enable you to increase the efficiency of your configurations and event setup. Spend less time communicating back and forth with RainFocus and start feeling confident in your own ability to build, manage, and optimize your event. RainFocus Academy has been put together by our industry-leading experts to include everything you need to know from ideation up to post-event analysis.

How Do I Become Certified?

Becoming certified is as simple as choosing a RainFocus module you would like to become certified in and completing guided instructions. For every module certification, you will be given a sandbox environment to successfully complete the module setup. When you are finished, a RainFocus expert will review your work, provide feedback, and certify you. Upon completion, you will be awarded the RainFocus Certification and given badges for LinkedIn recognition.

If you are a client or partner and would like to learn more about RainFocus Academy, click here. If you are not a current client or partner but are interested in learning more, request a demo here.

October 8, 2020