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  • Four Best Practices for Using Chat to Engage Your Event Attendees

    Four Best Practices for Using Chat to Engage Your Event Attendees

    From texting with family and friends to contacting their in-store shopper about their grocery delivery, most people use digital chat in many forms every day. RainFocus’ new Attendee-to-Attendee Chat feature brings the instant convenience and powerful relationship-building of chat to any event.  A chat tool fosters meaningful one-on-one connections within an in-person crowd of thousands, […]

  • A Look Ahead: Four Trends in the Events Industry for 2023

    A Look Ahead: Four Trends in the Events Industry for 2023

    After a roller-coaster ride in the past few years thanks to the COVID-19 pandemic and the dramatic changes it ushered in, the events industry is ready for anything in 2023. Ever adaptable and bold, leading companies can incorporate past lessons and emerging patterns to continue to run best-in-class event programs.  By working alongside many of […]

  • The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022

    The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022

    In 2022, we covered a lot in the RainFocus blog, from industry predictions to hybrid event management best practices and everything in between. We also continued our popular Conversations series, which features interviews with RainFocus’ own thought leaders, and introduced a few of our own events.  With an exciting year in the events industry coming […]

  • What Makes a Hybrid Event Great? Industry Experts Weigh In at INSIGHT Premiere

    What Makes a Hybrid Event Great? Industry Experts Weigh In at INSIGHT Premiere

    For most organizations, a hybrid event strategy will remain the best approach for the foreseeable future. Hybrid events, which include both in-person and virtual elements, provide a powerful combination of audience reach, data value and measurability, content ROI, and attendee accessibility.  As we prepare to begin another year of bringing together the best of virtual […]

  • How to Create an Ideal Event Registration Experience

    How to Create an Ideal Event Registration Experience

    No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal.  Attendees at business events are no different. Advance online registration must be quick and easy. Those […]

  • RainFocus INSIGHT 2023: A Sneak Preview of What’s New and Why We’re Excited to Be Back In Person 

    RainFocus INSIGHT 2023: A Sneak Preview of What’s New and Why We’re Excited to Be Back In Person 

    Anyone who’s attended RainFocus INSIGHT knows that it’s an experience unlike any other. Attendees have the opportunity to not only get expert guidance on making the best use of the RainFocus platform and exploring new features, but also learn about the most important industry trends and network with other events leaders.  For INSIGHT 2023, the […]

  • Conversations: A Look at Today’s Event Trends With Ashleigh Cook 

    Conversations: A Look at Today’s Event Trends With Ashleigh Cook 

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders.  In this post, we sat down Ashleigh Cook, SVP of marketing at RainFocus, to take a comprehensive look at […]

  • Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals

    Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals

    When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]

  • Six Best Practices for Collecting and Using Event Attendee Feedback 

    Six Best Practices for Collecting and Using Event Attendee Feedback 

    Attendee feedback ranks among the most important elements that event leaders consider when measuring event success. According to the most recent RainFocus State of Events study, survey results often factor nearly as heavily as event KPIs such as engagement, registration, and attendance.   Complementing rich data and reporting automatically generated throughout the event, this candid, personalized […]

  • Conversations: Brian Wilson on RainFocus’ Client Success Approach and the Big Return of In-Person Events

    Conversations: Brian Wilson on RainFocus’ Client Success Approach and the Big Return of In-Person Events

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Brian Wilson, chief customer officer, at RainFocus, to talk about […]

  • Winning Social Media Strategies for Your Events

    Winning Social Media Strategies for Your Events

    As events and marketing teams seek to gain prospects’ attendance and increase engagement at events, social media is an invaluable tool before, during, and after the event. In fact, 74% of companies are using social media to promote specific activities and features during their event.  Social posting not only serves to generate excitement for an […]

  • Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership

    Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Ashleigh Cook, senior vice president, marketing at RainFocus, to talk […]