Event ROI

event roiImmense attendee engagement is crucial to the success of an event. It reflects an event planner’s good performance and promotes high return on investment (ROI). That’s why event managers would do well to invest in a system that focuses on attendee experience and event ROI.

RainFocus is the first and only management platform that’s built around the attendee experience and enhancement of event ROI. Our team aims to revolutionize event planning by transforming management to marketing. Hence, our software focuses on generating high event ROI and driving deeper attendee engagement. From the preplanning period to the evaluation stage, we guarantee the seamless consolidation and processing of your data. Get access to the integrated solutions of our platform, and improve your event ROI with the touch of a button.

What Is Event ROI?

Event ROI is a profitability ratio that’s used to measure the efficiency of an investment. It refers to the financial return that an event manager realizes on an investment of resources. If the event ROI is high, it means the event planner is successful at using his or her investment to generate high returns.

At RainFocus, we put a premium on our clients’ satisfaction. That’s why we aim to provide top-notch service that’s designed to maximize event ROI. Through the scalable and dynamic technology of our platform, organizers can drive more prospects to their events and improve their event ROI.

The Importance of Event ROI

Event ROI is an effective tool to determine the value of an event. Measuring the return on an investment relative to its cost, event ROI tells event planners when he or she must change their techniques and further improve them. Event ROI also helps planners identify and address the lacking areas of their event. By learning their event ROI, planners can make informed decisions about how to maximize their engagement rates.

Tips on Generating High Event ROI

Generating high event ROI requires more than maximizing the creative aspects of your exhibit, convention, or conference. To improve your event ROI, you need a management system that’s developed to produce optimal results.

Generate high event ROI through a platform that provides personalization options.

Not all events are alike. One management approach may work well in one event but not in another. That’s why you need a fluid management solution.

Apart from enhancing event ROI, the RainFocus platform provides the best in flexibility. Our workflow builder has an easy-to-use drag-and-drop tool that lets you customize registration, content, and other elements of event management. It also has an automated engine that lets you actively engage your participants through artificial intelligence.

Generate high event ROI that delivers the ideal experiences of your attendees.

Like events, attendees are unique, and they have different preferences. To deliver their ideal experiences and improve your event ROI, you need a management software with a compelling, creative interface that’s simultaneously easy to navigate.

Using our RainFocus program, you can help improve your event ROI by creating an event website with portals that are suited to the preference of each attendee. You can also choose from three layouts when deciding the look and feel of your event site. Using our platform’s innovative marketing features, you can spin up an engaging content catalog, which you can share via email campaigns or directly to your teams.

Generate high event ROI through a platform that offers actionable insights.

Our management solution not just collects your relevant event data for your perusal. It also translates these bits of information into actionable insights, which you can use to further improve your event ROI and performance.

Improve Your Event ROI

Looking for ways to improve your event’s performance? Turn to the RainFocus system! Using our platform, integrated event management and marketing solutions are within your reach. Contact us to request a demo of the program today. If you want to learn more about event ROI, visit our website.


RainFocus is here to help you consolidate your event marketing strategies. Our company created the first and only event management platform that focuses on the attendee experience instead of the event itself. Using one platform, you can utilize data to help you handle, market, and grow your events. It can help organizers with the following:

  • Better Insights

We do not just stop at simply gathering data from those events; we create actionable insights out of it. Our platform can stay connected with every development and opportunity from all your gatherings.

  • Better Experiences

Every event presents a lot of challenges. You can customize our platform for the specific needs of your events. Using our user-friendly drag-and-drop feature, you can personalize the platform for registration, content, and exhibitor workflow.

  • Better Marketing

Our platform can help you drive higher engagement from your attendees. You can use our platform to provide personalized content and recommend activities to your attendees.

Our Story

RainFocus was born out of the need of a platform that can connect experiential activities to valuable return on investment (ROI). Event management technologies do not have the means of combining experiential data to come up with actionable insights. As a result, marketing teams tend to base their decisions on instinct rather than on reliable data.

We worked on fixing this crucial gap. Our company designed a platform that serves as a record system of experiential data and a source of insights. Using real data-driven intelligence, we can drive significant ROI through experiential activities, behaviors, and preferences.

Existing event management technologies are not flexible enough to accommodate the different needs of organizers. These systems are isolated, expensive, and complicated. Given this situation, we decided to create our own event management solution that utilizes data and foster innovation. Built from scratch, our platform manages all aspects of events without expenses for maintenance and development.

Armed with this platform, we are here to revolutionize the way organizers view and handle event management. We are here to help planners get the most out of their events using valuable data.

The Event Experience

Take charge of every aspect of your event using our platform.

  • Registration

Draw more first-time attendees and increase the number of repeat participants using easy registration paths.

  • Performance Analysis

Our platform can help you generate reports and dashboards that you can cascade to your team. These reports keep every staff member in the loop with every aspect of the event.

  • Event Marketing

Drive for personalized and engaging experience for participants in your event.

  • Sponsorship Sales

Sell greater sponsorships in several categories through improved targeting. Using our platform, you can also better manage all the paperwork more efficiently.

  • Attendee Management

Our customizable attendee management feature can highlight the most actionable item in your events for better efficiency.

  • Session Management

Get higher session engagement by checking insights gathered from all of your events, all in one place.

  • Exhibitor Management

Improve quantity and quality of leads and average contract value.

  • Speaker Management

Let our platform help you handle tasks, schedules, presentation files, and behaviors. With better efficiency, you can focus on the more important things in your event. Instead of spending hours on mundane tasks, you can direct your attention to the speaker involved in your event.

  • Surveys and Analytics

Check your participants’ engagement in all of your events. Use our platform to improve content to serve your audience better.

  • 1:1 Meetings

Connect your participants to experts through our meetings tool. You can also use this tool to set up meetings and strengthen relationship between attendees and experts.

Contact Us Today

Are you planning to set up an event? RainFocus offers a platform that you can utilize to make the most out of your event. Feel free to call or email us to schedule a demo. You may also visit our website to learn more about our company and our platform.