RainFocus Blog

Tag: Virtual Events

  • Highlights from the State of Events Study 2021

    Highlights from the State of Events Study 2021

    Recently, RainFocus and Impact Point Group conducted a study of the industry’s premier events to uncover how organizations are approaching their event strategies for 2021. As event teams kick off the new year, we’ve put together this blog post with highlights of the survey results. As data geeks who are passionate about all things events, […]

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  • Virtual Booth Dos and Don’ts

    Virtual Booth Dos and Don’ts

    While many exhibitors are struggling to justify allocating budgets to virtual events, exhibitors at RainFocus-powered events are finding great value in virtual booths. In fact, 85% agree that they would host one again. What’s our secret? A well-executed mix of gamification, sponsored sessions, and multiple ways to engage all organized within a strategically-designed virtual booth. […]

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  • Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

    Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

    It’s time to stop thinking of the virtual attendee experience within the bounds of your event. This year, events and marketing are converging in a way that no one could have anticipated. Instead of working independently, these teams are combining to extend attendee engagement long after the event has ended. This prolonged engagement enables cross-functional […]

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  • 21 Ideas for Generating and Proving Virtual Event ROI

    21 Ideas for Generating and Proving Virtual Event ROI

    Events represent the largest spend within marketing budgets (averaging 24% for major enterprises) and are universally touted as the most effective marketing channel, yet they also represent the least measured and quantifiable marketing effort. As virtual events still incite a high level of uncertainty, it has never been more important for marketing and events teams […]

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  • How to Use Event Gamification to Drive Engagement and Predict Success

    How to Use Event Gamification to Drive Engagement and Predict Success

    Over the last eight months, event gamification has proven for many to be the secret to achieving virtual event success. Because it leads to increased engagement, gamification should be an essential part of your prospect journey. If you can entice your audience to engage at your event, you open multiple doors of opportunity for your […]

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  • Virtual Event Integrations 101

    Virtual Event Integrations 101

    With new virtual events, it’s more important than ever to use event data to analyze and prove ROI. Cobbling together siloed information that’s been extracted, transformed, and merged beyond recognition just won’t cut it. Having clean virtual event integrations set in place is crucial to your event success. Why Should You Set Up Virtual Event […]

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  • How to Recreate the Onsite Experience Online

    How to Recreate the Onsite Experience Online

    The question on every event leader’s mind right now seems to be, “How do I engage my virtual attendees?” While virtual events will never truly be a physical experience, there are some clever ways to make them feel as though they are. To recreate a physical experience, it should be tangible, interpersonal, fun, and memorable. […]

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  • How to Get The Most Out of Your Virtual Sales Kickoff

    How to Get The Most Out of Your Virtual Sales Kickoff

    As you ramp up for 2021, it’s time to consider what your virtual sales kickoff is going to look like. Unlike some events which have been postponed or canceled, sales kickoffs are essential to driving success. While current conditions necessitate kickoffs to be delivered virtually, they can be just as effective as in-person experiences when […]

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  • Four Things That Virtual Events Teach You About Your Target Audience

    Four Things That Virtual Events Teach You About Your Target Audience

    2020 has ushered in the convergence of digital marketing and events in a way that the world has never experienced before. Adding virtual events to the realm of digital marketing tactics offers marketers the opportunity to gain insights about their prospects they never thought possible. Unlike other marketing tactics that disrupt a person’s daily routine, […]

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  • How to Secure Sponsorship Funding in a Virtual Environment

    How to Secure Sponsorship Funding in a Virtual Environment

    The uncertainty around the value of virtual events has made it tricky for event professionals to secure sponsorships this year. While many event professionals have reported a drop in sponsorship renewals, those who have been able to secure virtual sponsorships have found that their sponsors gained more leads than ever before. Virtual events present a […]

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