Blog

Tag: reporting

  • “This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond

    “This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond

    More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed dramatically. From early 2020, when the abrupt industry-wide wave of in-person event cancellations swept across the globe, to subsequent months of alternating optimism and renewed caution, many CMOs and events […]

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  • Quarterly Product Webinar Recap – Q4 2020

    Quarterly Product Webinar Recap – Q4 2020

    Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter: Virtual Delivery Enhancements This past quarter, we made several enhancements to our platform to better accommodate your needs for […]

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  • Virtual Event Integrations 101

    Virtual Event Integrations 101

    With new virtual events, it’s more important than ever to use event data to analyze and prove ROI. Cobbling together siloed information that’s been extracted, transformed, and merged beyond recognition just won’t cut it. Having clean virtual event integrations set in place is crucial to your event success. Why Should You Set Up Virtual Event […]

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  • A New Ecosystem: The Future of Physical and Hybrid Events

    A New Ecosystem: The Future of Physical and Hybrid Events

    Events have been evolving and improving over the last eight months in ways nobody could have imagined possible. In that time, virtual events have proven incredibly valuable. It’s time to stop imagining the return to physical events as a full-on pivot and embrace the possibilities of a new hybrid event ecosystem. What does a hybrid […]

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  • Five Tips for Running Your Strategic Events Virtually

    Five Tips for Running Your Strategic Events Virtually

    Now that most events are being hosted online small meetings and events have become much cheaper and easier to attend. Despite this newfound ease of delivery, there’s a catch. If you don’t plan out your virtual strategic events wisely you risk losing data, disenchanting attendees and sponsors, and missing out on new opportunities. The following […]

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  • Common Barriers to Understanding Virtual Success

    Common Barriers to Understanding Virtual Success

    Keeping the measurement of event success and business goals at the forefront of your strategy is essential when pivoting to virtual delivery. According to a 2019 EventMB study, 55% of event professionals indicated that they do not measure the success of their events well enough. Failing to measure success during and after your event results […]

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  • What the Future Holds for Events Post-COVID-19

    What the Future Holds for Events Post-COVID-19

    Have you started thinking about what will become of your events when you no longer have to plan them from your home office? This year has been difficult for everyone in the events industry yet, but the pivot to virtual events has been strong. With so many event professionals seeing success with their virtual events […]

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  • Data That Keeps Stakeholders Happy

    Data That Keeps Stakeholders Happy

    Keeping stakeholders happy is a crucial part of ensuring an event will run successfully year over year. With everything else event directors have on their plate, communicating, updating and providing stakeholders with the information they need can be a stressful task.  Stakeholders want to see the numbers. They want to know that the event is […]

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  • Five RainFocus Tools Our Clients are Grateful For

    Five RainFocus Tools Our Clients are Grateful For

    When Thanksgiving rolls around each year we are given the opportunity to reflect on everything we’re grateful for. At RainFocus, we feel exceptionally thankful for our loyal clients who inspire us to continue improving and growing every single day. We definitely wouldn’t be where we are today without our incredible clients and the partnerships established […]

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  • Event Tech Monsters and How RainFocus Defeats Them

    Event Tech Monsters and How RainFocus Defeats Them

    Twenty years ago the events industry was filled with several terrifying technology monsters. While many of those monsters have since been destroyed, there are a few that still haunt event technology specialists today. Here’s what you need to know to ward off these ghastly ghouls this Halloween… Legacy Systems = Frankenstein’s Monster If you’ve ever […]

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