Tag: exhibitor ROI
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Virtual Booth Dos and Don’ts
While many exhibitors are struggling to justify allocating budgets to virtual events, exhibitors at RainFocus-powered events are finding great value in virtual booths. In fact, 85% agree that they would host one again. What’s our secret? A well-executed mix of gamification, sponsored sessions, and multiple ways to engage all organized within a strategically-designed virtual booth.…
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21 Ideas for Generating and Proving Virtual Event ROI
Events represent the largest spend within marketing budgets (averaging 24% for major enterprises) and are universally touted as the most effective marketing channel, yet they also represent the least measured and quantifiable marketing effort. As virtual events still incite a high level of uncertainty, it has never been more important for marketing and events teams…
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The Secret to Our Success
Earlier this month, RainFocus placed 1549 on the Inc. 5000 list of the fastest-growing companies in America. RainFocus was the only event software company to make the list. When asked what has driven the company’s growth, President and Founder, Doug Baird explained, “The reason we’ve been able to grow at such an amazing rate is…
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How to Secure Sponsorship Funding in a Virtual Environment
The uncertainty around the value of virtual events has made it tricky for event professionals to secure sponsorships this year. While many event professionals have reported a drop in sponsorship renewals, those who have been able to secure virtual sponsorships have found that their sponsors gained more leads than ever before. Virtual events present a…
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The Untapped Value of Virtual Events: Sponsorship Opportunities
With frantic pivots to virtual, dwindling marketing budgets, and uncertainty around the future events landscape, the exhibitor experience was largely overlooked for many events this past Spring. Yet, sponsorships remain the fulcrum of monetizing events and require careful attention to justify value, prove ROI, and encourage re-signs. The pivot to virtual has presented a new…
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The Best Exhibitor Experience in the Industry
As an exhibitor manager, you know that providing a positive experience for your exhibitors is mutually beneficial. Keeping the on-site staff happy helps them recognize that your event was a positive experience and will encourage them to attend your events in the future. Improving the on-site experience doesn’t need to be difficult; here are a…
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How CSEs Drive Success for Companies and Clients
What is a CSE? Customer Success Executives or CSEs act as a bridge between companies and their clients. Their responsibilities include listening to customer feedback, addressing clients’ needs, and promoting a healthy and mutually-beneficial business relationship overall. Their role is essential to the growth and success of their company. At RainFocus, our CSE team is…
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An Exhibitor Manager’s Guide to Getting the Most out of Leads
Getting the most out of your leads can be a vague statement, what does it really mean? Some exhibitors may be looking to form strategic partnerships while others may be looking to simply sell a product. Helping your exhibitors get the most out of their leads requires a detailed description of who they are going…
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Three Strategic Gems for Analyzing Your Exhibitor Operations
Planning an event requires all hands on deck. Between cleaning up the exhibit hall, sending in reports and preparing for the next event, it’s easy to feel exasperated. Planning for the exhibit hall can be extremely time consuming without the right tools. We’ve dedicated our time to providing you with every tool you need to…
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Seven Exhibitor Tips to Attract Foot Traffic at Your Next Conference
Walk through any exhibit hall at any conference and you’ll find yourself immediately surrounded by countless attempts to grab your attention. After all, exhibitors have paid good money for their place amongst the crowd, and they intend to make the most of it. If you are the exhibitor, the competition for attention is fierce. And…