RainFocus Blog

Tag: Event ROI

  • Key Considerations for Your Event Marketing Budget

    Key Considerations for Your Event Marketing Budget

    For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]

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