RainFocus Blog

Tag: event marketing

  • The UEM Model — A Roadmap For Rethinking Your Events

    The UEM Model — A Roadmap For Rethinking Your Events

    Alice – “Would you tell me, please, which way I ought to go from here?”Cheshire Cat – “That depends a good deal on where you want to get to.”Alice – “I don’t much care where –”Cheshire Cat – “Then it doesn’t matter which way you go.” ― Lewis Carroll, Alice in Wonderland This small exchange […]

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  • Four Data-Driven Tactics to Increase Event Registration and Re-Attendance

    Four Data-Driven Tactics to Increase Event Registration and Re-Attendance

    Event planners work year round to strategically plan out their events and attract as many attendees as possible. Achieving increased attendance rates isn’t something you can do quickly in the few weeks leading up to an event. That’s why event directors initiate year-long engagement campaigns, using everything from targeted email blasts to social media campaigns. […]

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  • Key Steps to Creating the Perfect Swag Bag

    Key Steps to Creating the Perfect Swag Bag

    Admit it: after an attending an event, you’ve left more than one goody bag behind in the hotel room, or worse—in the garbage. Maybe you’ve considered giving up on the idea of handing out swag bags at your own events altogether. But, with good reason, swag bags are one of those things that event planners […]

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  • How Event Teams Can Get Marketing On Their Side

    How Event Teams Can Get Marketing On Their Side

    Event directors know that communication is not just an aspect of the work they do; it’s at the very core. They communicate not only with their attendees and event presenters or facilitators, but also with colleagues in other departments. In the ideation phase of planning an event, it’s beneficial to have representation from any team […]

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