Four Hidden Event Branding Opportunities
A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless
Jessica F. Lillian December 1, 2021
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“This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond
More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed
Jessica F. Lillian November 19, 2021
Key Considerations for Your Event Marketing Budget
For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of
Heather Pryor October 12, 2021
Ten Ways to Market Virtual Booths
Virtual booths can be just as powerful, if not more so, than a live exhibit hall. The challenge is getting attendees to visit and interact
Heather Pryor March 5, 2021
Virtual Event Swag: Tips for Shipping, Item Selection, and More
In preparation for our company’s first-ever virtual user conference, RainFocus INSIGHT 2021, our team shipped SWAG to attendees both domestically and internationally. Our goals were
Heather Pryor February 9, 2021
2021 Events: The Best Laid Plans…
Planning your 2021 events? As the old adage goes, the best-laid plans…well, you know the rest. As marketing teams begin to plan their 2021 events,
JR Sherman December 3, 2020
How to Recreate the Onsite Experience Online
The question on every event leader’s mind right now seems to be, “How do I engage my virtual attendees?” While virtual events will never truly
Heather Pryor September 10, 2020
The Convergence of Events and Marketing
Now that we’re running virtual events, are we part of digital marketing? This is a question that has come up a lot recently. Traditionally, demand
Ashleigh Cook July 9, 2020
Virtual Event Pricing: How Much Can I Charge?
As the industry has pivoted event marketing from physical events to virtual ones, this question comes up in almost every conversation and the answer isn’t
Brian Gates June 10, 2020
Six Ways to Strategically Build Event Schedules
Schedule building is arguably the most important part of preparing for an event. Your schedule builder is what you will present to every person who
Heather Pryor January 15, 2020