Blog

Tag: event marketing

  • Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership

    Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Ashleigh Cook, senior vice president, marketing at RainFocus, to talk […]

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  • What to Do When Your Event Plans Change: The Complete RainFocus Pivot-to-Virtual Event Toolkit

    What to Do When Your Event Plans Change: The Complete RainFocus Pivot-to-Virtual Event Toolkit

    For the modern event leader, nimbleness is key. Even as many in-person events resume following a long hiatus (and a few fits and starts) during the COVID-19 pandemic, organizations recognize that virtual events remain an option, whether as a planned additional component of the event program or a backup option.  In addition to pivots to […]

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  • Four Hidden Event Branding Opportunities

    Four Hidden Event Branding Opportunities

    A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless list of on-site tasks, on-point branding remains critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across […]

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  • “This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond

    “This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond

    More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed dramatically. From early 2020, when the abrupt industry-wide wave of in-person event cancellations swept across the globe, to subsequent months of alternating optimism and renewed caution, many CMOs and events […]

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  • Key Considerations for Your Event Marketing Budget

    Key Considerations for Your Event Marketing Budget

    For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]

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  • Ten Ways to Market Virtual Booths

    Ten Ways to Market Virtual Booths

    Virtual booths can be just as powerful, if not more so, than a live exhibit hall. The challenge is getting attendees to visit and interact with those booths. During our RainFocus INSIGHT panel, Providing Exhibitors With Value to Keep Them Coming Back, attendees showed interest in virtual booth promotion. In response to their questions, we’ve […]

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  • Virtual Event Swag: Tips for Shipping, Item Selection, and More

    Virtual Event Swag: Tips for Shipping, Item Selection, and More

    In preparation for our company’s first-ever virtual user conference, RainFocus INSIGHT 2021, our team shipped SWAG to attendees both domestically and internationally. Our goals were to build anticipation for the event, encourage participation, and drive a deeper connection with our virtual audience.  As a follow-up, we received several questions regarding our fulfillment process and our […]

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  • 2021 Events: The Best Laid Plans…

    2021 Events: The Best Laid Plans…

    Planning your 2021 events?  As the old adage goes, the best-laid plans…well, you know the rest. As marketing teams begin to plan their 2021 events, the ‘pivotal’ question we’re continually asked is, ‘when will physical events return?’ Based on results from our State of Events 2021 study and hundreds of interactions, we are hearing a […]

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  • How to Recreate the Onsite Experience Online

    How to Recreate the Onsite Experience Online

    The question on every event leader’s mind right now seems to be, “How do I engage my virtual attendees?” While virtual events will never truly be a physical experience, there are some clever ways to make them feel as though they are. To recreate a physical experience, it should be tangible, interpersonal, fun, and memorable. […]

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  • The Convergence of Events and Marketing

    The Convergence of Events and Marketing

    Now that we’re running virtual events, are we part of digital marketing? This is a question that has come up a lot recently. Traditionally, demand and digital marketing teams have been responsible for the pre-event promotional and post-event follow-up activities. Events teams manage the high-impact experiences to attendees, speakers, and exhibitors—from registration to tear down. […]

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