Tag: Event Management
-
Small Events, Big Impact: Tips for Better Small Events
Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience. Small events, such as networking lunches, specialized webinars, and user conferences around a particular topic, also lend themselves especially well to building trust and relationships. Right now, with many marketing organizations tightening their […]
-
The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022
In 2022, we covered a lot in the RainFocus blog, from industry predictions to hybrid event management best practices and everything in between. We also continued our popular Conversations series, which features interviews with RainFocus’ own thought leaders, and introduced a few of our own events. With an exciting year in the events industry coming […]
-
Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals
When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]
-
Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Ashleigh Cook, senior vice president, marketing at RainFocus, to talk […]
-
Are Hybrid Events Here to Stay? Three Reasons to Keep In-Person and Virtual Options
Gathering with peers and thought leaders in person boasts unique networking opportunities and that undefinable “energy in the room.” But in many cases, sticking with a hybrid approach will continue to provide benefits for organizations and attendees alike. Think options, flexibility, and the best of both worlds.
-
Conversations: Doug Baird on the Magic of Hybrid Events As Relationship Accelerators
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, to talk about events as […]
-
“The Biggest Challenges Gave Us the Biggest Opportunities”: Event Leaders Reflect on Learnings and Strategies at INSIGHT 2022
No one knows the reality of holding events in our current era better than the leaders who have been trying new ideas, facing new challenges, and celebrating new victories for two years now. At INSIGHT 2022, an all-star panel of industry leaders tackled the most pressing topics of the moment, from audience engagement to content […]
-
Choosing the Best Platform Provider for Hybrid Events
Choosing the ideal event marketing and management platform has never been more difficult. As organizations turn their focus to hybrid delivery, they are seeking event solutions that can do it all. Unfortunately, several misconceptions about hybrid event technology have been formed with the rise of so many new vendors in the space. To combat these […]
-
How to Execute a Winning Hybrid Event Portfolio with RainFocus Client Success
Hybrid is more than just event delivery. It is a comprehensive and unified event strategy that encompasses all events in your company portfolio. While a hybrid event could look like a blended in-person/virtual event, we see it more of a way for you to meet the needs of a larger number of attendees and gather […]
-
Six Simple Ways to Ensure Virtual Event Attendance
Event organizers often see a large discrepancy between the number of attendees who register for an event and those that actually attend. Virtual events have proven to attract 4-6x the number of physical attendees, however on average, only 63% of those registered actually turn up to the virtual event. Why is this so common? Put […]