Blog

Tag: event KPIs

  • Quarterly Product Webinar Recap – Q4 2020

    Quarterly Product Webinar Recap – Q4 2020

    Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter: Virtual Delivery Enhancements This past quarter, we made several enhancements to our platform to better accommodate your needs for […]

    Read more

  • Data That Keeps Stakeholders Happy

    Data That Keeps Stakeholders Happy

    Keeping stakeholders happy is a crucial part of ensuring an event will run successfully year over year. With everything else event directors have on their plate, communicating, updating and providing stakeholders with the information they need can be a stressful task.  Stakeholders want to see the numbers. They want to know that the event is […]

    Read more

  • How CSEs Drive Success for Companies and Clients

    How CSEs Drive Success for Companies and Clients

    What is a CSE? Customer Success Executives or CSEs act as a bridge between companies and their clients. Their responsibilities include listening to customer feedback, addressing clients’ needs, and promoting a healthy and mutually-beneficial business relationship overall. Their role is essential to the growth and success of their company. At RainFocus, our CSE team is […]

    Read more

  • Expectation vs. Reality: Six Realistic Onsite Metrics for Event Directors to Look At

    Expectation vs. Reality: Six Realistic Onsite Metrics for Event Directors to Look At

    Do you remember the first time you got a bad haircut? Do you remember trying to style it the next day, the exact same way your hairstylist did, and getting different results? This same thing can happen to event directors. They may use the same practices as other event directors, yet their events yield different […]

    Read more

  • Driving Event ROI

    Driving Event ROI

    Events are a significant source of spending for marketing teams and on average, comprise 24% of the total marketing spend. Yet only 23% of event marketers are calculating ROI for their events. Compare this lack of transparency with the precision and accuracy around digital marketing efforts and you have a critical challenge growing more significant […]

    Read more

  • Why Does the Event Industry Struggle With ROI?

    Why Does the Event Industry Struggle With ROI?

    In the event industry, achieving tangible ROI has never been an easy feat. Truly successful events should benefit a company’s bottom line — but more often than not, islands of data get in the way. Legacy systems or point solutions only gather one facet of data (leads, engagement or revenue) without a way to unify […]

    Read more