Tag: event content
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Conversations: Doug Baird on the Magic of Hybrid Events As Relationship Accelerators
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, to talk about events as […]
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“The Biggest Challenges Gave Us the Biggest Opportunities”: Event Leaders Reflect on Learnings and Strategies at INSIGHT 2022
No one knows the reality of holding events in our current era better than the leaders who have been trying new ideas, facing new challenges, and celebrating new victories for two years now. At INSIGHT 2022, an all-star panel of industry leaders tackled the most pressing topics of the moment, from audience engagement to content […]
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“We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions
When the abrupt shift from physical events to virtual events started in March 2020 due to the global impacts of the COVID-19 pandemic, no one truly knew what would happen next. When would large in-person gatherings return? Which organizations would thrive through virtual events in the meantime? What would attendees’ long-term preferences look like? As […]
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“This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond
More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed dramatically. From early 2020, when the abrupt industry-wide wave of in-person event cancellations swept across the globe, to subsequent months of alternating optimism and renewed caution, many CMOs and events […]
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Twelve Forms of Hybrid Event Content That Both In-Person and Digital Audiences Can Enjoy
Ensuring both your in-person and digital audiences find paramount value from your hybrid event content takes skillful planning. Due to the recent evolution of event management and marketing platforms, there are millions of ways to connect your two audiences. But before we offer you ideas for delivering content to both a digital and a physical […]
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Four Things That Virtual Events Teach You About Your Target Audience
2020 has ushered in the convergence of digital marketing and events in a way that the world has never experienced before. Adding virtual events to the realm of digital marketing tactics offers marketers the opportunity to gain insights about their prospects they never thought possible. Unlike other marketing tactics that disrupt a person’s daily routine, […]
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Looking at Your Event Through a Marketing Perspective
Events are one of the top marketing channels for organizations worldwide. Yet despite their association with marketing, event teams oftentimes neglect to apply basic marketing practices to their events. What would happen if you applied marketing techniques to your event strategy? How to Leverage Marketing Practices for Events Define Your Target Audience As you’re preparing […]
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Four Ways to Maximize Event Planning Through Content Analysis
Content analysis is all about taking a strategic approach to planning. If your goal is to provide your attendees with the best experience they’ve ever had, you have to understand the experiences they’ve had previously. Insights from recent events will guide your content decisions and help you to build a phenomenal event journey for each […]
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Does Content Dictate Theme or Does Theme Dictate Content?
Good themes and content prevent events (especially recurring events) from becoming stale. Networking opportunities aside, you need to give your attendees a good reason to keep coming back. The more cohesive your theme and content are the more memorable your event will be and the more likely your attendees will be to return next year. […]
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Nine Tips For Optimizing Your Event’s Education Sessions
Ask a conference attendee why they are there and they’ll likely tell you for the education sessions. The education offerings of any conference act as one of the most powerful reasons individuals choose to dedicate the time, money and all needed resources required to physically attend an event. It’s no surprise that event teams place […]