More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed
Ensuring both your in-person and digital audiences find paramount value from your hybrid event content takes skillful planning. Due to the recent evolution of event
2020 has ushered in the convergence of digital marketing and events in a way that the world has never experienced before. Adding virtual events to
Events are one of the top marketing channels for organizations worldwide. Yet despite their association with marketing, event teams oftentimes neglect to apply basic marketing
Content analysis is all about taking a strategic approach to planning. If your goal is to provide your attendees with the best experience they’ve ever
Good themes and content prevent events (especially recurring events) from becoming stale. Networking opportunities aside, you need to give your attendees a good reason to
Ask a conference attendee why they are there and they’ll likely tell you for the education sessions. The education offerings of any conference act as