Attendees registering for an event are typically asked a variety of predictable questions. Name, title, company, email and phone number are among some of the most general information event teams collect from each attendee.
But for all the obvious questions there are others nearly as popular but less anticipated.
Here are eight common registration questions that go beyond contact info.
Do you require a letter of invitation?
A question that is as important as it is common. Not familiar with them? This ‘Letters of Invitation’ article explains what they are and why this question is included on nearly every registration flow.
Second only to letters of invitation is t-shirt sizes. Many conferences offer shirts and hoodies with certain packages. Registration offers the most natural place to collect sizing information.
While attendee data is critical, so too is firmographics. Typical questions will ask about company names, revenue numbers, employees and office locations.
Opt-in for email communications
User consent for things like receiving marketing material is of paramount importance, especially in the wake of GDPR. Most registration workflows will include a question directly asking if the attendee would like to receive marketing communication in the future.
Do you need a hotel room?
This question is often followed by logic to offer hotel and housing options for users indicating they need accommodations.
Experience level with products
Used primarily with registrations for software company user conferences, familiarity and sentiment questions are a great way to take measurements from a very large and diverse group of users.
Never underestimate the after parties…
Would you like your Twitter name printed on your badge?
Social URLs are commonplace on basic registration paths. And with many attendees simply writing their Twitter handles on their badges, events are now offering to do it for them to keep badge appearance clean and sharp.
Bonus: Are you happy?
Used in only one known instance, and certainly qualitative over quantitative. Because who wants unhappy people at their events?
These extra questions and data points represent the foundation of a much better understanding of an event’s attendance. Sure, happy attendees with Twitter handles may be less than important. But information about demographics that are experienced product users at a company that fits your target market offers a lot more insight and action items than just collecting name and contact info.