RainFocus Blog

Event Marketing

[vc_row][vc_column][vc_column_text]Having a cutting-edge business solution is one thing; getting it recognized is another. A company must execute superb event marketing strategies to boost brand awareness, and that requires being an efficient event manager.

RainFocus is an event marketing platform that aims to streamline and innovate the event management process. Our system is built around attendee experience and designed to optimize returns on investment (ROI). From the agendas and attendees list to post-event reports and revenues, we guarantee the smooth and seamless handling of your data. Get access to integrated solutions of our platform, and have unified event marketing at your fingertips.

What Is Event Marketing?

Event marketing is the development of exhibits or presentations to promote a service, product, or cause. Hosted online or offline, event marketing activities may involve consumer participation and sponsorships.

The chief goal of event marketing is to have your story heard and your enterprise recognized. To earn the trust of prospective clients or customers, companies must effectively relay their mission, vision, and personality. That’s where the need for a strategic event management comes in.

RainFocus is the first and only event management platform that primarily focuses on attendee experience. With our scalable and dynamic technology, we revolutionize event planning and transform management to marketing. Whether you’re an exhibitor, academic professional, or a concert promoter, our event marketing strategies will help you attract the attention your event deserves.

Benefits of Using an Event Marketing Platform

An event marketing platform lets you manage your data easily.

As a planner, you may have to juggle tasks and work around the clock to beat deadlines. However, not everyone can multitask effectively. By performing under pressure and dividing your attention, you risk sacrificing your event’s quality. This is when an event marketing platform comes in handy.

Our event marketing system provides tools for every stage of your event’s lifecycle. You no longer have to switch between multiple documents, spreadsheets, or applications to monitor your records. With our online program, you can handle registrations, on-site check-ins, surveys and analytics, sponsorship sales, and performance analysis, all in one place. This experiential program will help your marketing team.

An event marketing platform provides you with better insights.

Separating actionable information from irrelevant event data can be challenging for planners, especially beginners. However, this skill is essential to generating higher ROI and ensuring the constant improvement of your events. Luckily, an event marketing program can address this.

Our event marketing program collects relevant information and lets you visualize the yearly performance of your conference, concerts, or parties. However, the function of our event marketing solution doesn’t end with data consolidation. We also provide scalable and actionable insights that can help you learn the lacking aspects of your events and further enhance them.

An event marketing platform offers increased efficiency.

Not all events are alike. Each one has its unique requirements and challenges. You may need to use a different organizational workflow for each event, and having an adjustable management solution can make this process much easier.

At RainFocus, we don’t take a one-size-fits-all approach to projects. That’s why our event marketing program can be fully customized to the needs of our clients. Using a user-friendly drag-and-drop function, organizers can modify content, registration, and exhibitor workflows on our platform. As a bonus, our automation engine can increase attendee engagement through intelligence.

An event marketing platform is a time-saver.

With unified event marketing, you can ditch checking multiple sources to view your event’s progress. You can save time, which you can spend on further developing your event marketing strategies.

Invest in Our Event Marketing Solution

Are you tired of constantly referring to separate reports to monitor your event’s performance? Do you need efficient event marketing solutions to increase your attendees’ satisfaction? Simplify the event planning experience, and practice advanced event marketing at RainFocus! Request a demo of our event marketing platform today. To learn more about our event marketing solution, visit our website.


RainFocus is here to help you consolidate your event marketing strategies. Our company created the first and only event management platform that focuses on the attendee experience instead of the event itself. Using one platform, you can utilize data to help you handle, market, and grow your events. It can help organizers with the following:

  • Better Insights

We do not just stop at simply gathering data from those events; we create actionable insights out of it. Our platform can stay connected with every development and opportunity from all your gatherings.

  • Better Experiences

Every event presents a lot of challenges. You can customize our platform for the specific needs of your events. Using our user-friendly drag-and-drop feature, you can personalize the platform for registration, content, and exhibitor workflow.

  • Better Marketing

Our platform can help you drive higher engagement from your attendees. You can use our platform to provide personalized content and recommend activities to your attendees.

Our Story

RainFocus was born out of the need of a platform that can connect experiential activities to valuable return on investment (ROI). Event management technologies do not have the means of combining experiential data to come up with actionable insights. As a result, marketing teams tend to base their decisions on instinct rather than on reliable data.

We worked on fixing this crucial gap. Our company designed a platform that serves as a record system of experiential data and a source of insights. Using real data-driven intelligence, we can drive significant ROI through experiential activities, behaviors, and preferences.

Existing event management technologies are not flexible enough to accommodate the different needs of organizers. These systems are isolated, expensive, and complicated. Given this situation, we decided to create our own event management solution that utilizes data and foster innovation. Built from scratch, our platform manages all aspects of events without expenses for maintenance and development.

Armed with this platform, we are here to revolutionize the way organizers view and handle event management. We are here to help planners get the most out of their events using valuable data.

The Event Experience

Take charge of every aspect of your event using our platform.

  • Registration

Draw more first-time attendees and increase the number of repeat participants using easy registration paths.

  • Performance Analysis

Our platform can help you generate reports and dashboards that you can cascade to your team. These reports keep every staff member in the loop with every aspect of the event.

  • Event Marketing

Drive for personalized and engaging experience for participants in your event.

  • Sponsorship Sales

Sell greater sponsorships in several categories through improved targeting. Using our platform, you can also better manage all the paperwork more efficiently.

  • Attendee Management

Our customizable attendee management feature can highlight the most actionable item in your events for better efficiency.

  • Session Management

Get higher session engagement by checking insights gathered from all of your events, all in one place.

  • Exhibitor Management

Improve quantity and quality of leads and average contract value.

  • Speaker Management

Let our platform help you handle tasks, schedules, presentation files, and behaviors. With better efficiency, you can focus on the more important things in your event. Instead of spending hours on mundane tasks, you can direct your attention to the speaker involved in your event.

  • Surveys and Analytics

Check your participants’ engagement in all of your events. Use our platform to improve content to serve your audience better.

  • 1:1 Meetings

Connect your participants to experts through our meetings tool. You can also use this tool to set up meetings and strengthen relationship between attendees and experts.

Contact Us Today

Are you planning to set up an event? RainFocus offers a platform that you can utilize to make the most out of your event. Feel free to call or email us to schedule a demo. You may also visit our website to learn more about our company and our platform. Let us tackle event marketing together.