Category: Industry Trends
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Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Ashleigh Cook, senior vice president, marketing at RainFocus, to talk […]
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Which Emerging Trends in the Events Industry Are Worth the Hype?
As teams prepare for their 2023 events, many are actively searching for new trends and ideas to fuel their event strategies. Many may not be yet worth the hype. During a panel session at our annual INSIGHT conference earlier this year, Katie McIntyre, senior event registration and reporting technologist for Opus Agency remarked, “In many […]
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Five Hot Emerging Job Roles in Today’s Events Industry
With any big shift in an industry comes exciting new job opportunities. Roles that were less common — or never even existed at all — suddenly become critical and highly in demand. At the onset of the massive pivot to virtual events that the industry was forced to take in 2020, leaders realized they suddenly needed […]
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In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey
How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]
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Conversations: Doug Baird on the Magic of Hybrid Events As Relationship Accelerators
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, to talk about events as […]
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“The Biggest Challenges Gave Us the Biggest Opportunities”: Event Leaders Reflect on Learnings and Strategies at INSIGHT 2022
No one knows the reality of holding events in our current era better than the leaders who have been trying new ideas, facing new challenges, and celebrating new victories for two years now. At INSIGHT 2022, an all-star panel of industry leaders tackled the most pressing topics of the moment, from audience engagement to content […]
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From Challenge to Opportunity: Adam Parry on Event Trends for 2022
Two years ago, it may have seemed unfathomable that the COVID-19 pandemic would still be such a fixture in any discussions of the event industry. But rather than seeing virtual events as a temporary forced necessity, leading organizations are now seizing on the cascade of initially pandemic-related changes as permanent opportunities for growth and greater […]
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“We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions
When the abrupt shift from physical events to virtual events started in March 2020 due to the global impacts of the COVID-19 pandemic, no one truly knew what would happen next. When would large in-person gatherings return? Which organizations would thrive through virtual events in the meantime? What would attendees’ long-term preferences look like? As […]
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Twelve Forms of Hybrid Event Content That Both In-Person and Digital Audiences Can Enjoy
Ensuring both your in-person and digital audiences find paramount value from your hybrid event content takes skillful planning. Due to the recent evolution of event management and marketing platforms, there are millions of ways to connect your two audiences. But before we offer you ideas for delivering content to both a digital and a physical […]
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Answers to Common Questions About Hybrid Events
If there is one thing that all event professionals can agree on right now, it’s that hybrid events are still somewhat of a mystery. Hybrid events have the potential to be the greatest drivers for maximum engagement, insights, and sponsorship value, yet everyone is still questioning how best to execute them. In helping our clients […]