Category: Hybrid Events
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Give Your Audiences What They Want: Six Steps to Developing a Hybrid Event Engagement Strategy
The results of our recent State of Events study suggest that engaging attendees is event organizers’ number-one goal for hybrid events. According to the Virtual Event Tech Guide, published by EventMB Studio, “Engagement features are up across the board, and even old standards like live chat grew from 85.9 percent in 2021 to 93.4 percent […]
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In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey
How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]
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Conversations: Doug Baird on the Magic of Hybrid Events As Relationship Accelerators
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, to talk about events as […]
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From Challenge to Opportunity: Adam Parry on Event Trends for 2022
Two years ago, it may have seemed unfathomable that the COVID-19 pandemic would still be such a fixture in any discussions of the event industry. But rather than seeing virtual events as a temporary forced necessity, leading organizations are now seizing on the cascade of initially pandemic-related changes as permanent opportunities for growth and greater […]
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“We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions
When the abrupt shift from physical events to virtual events started in March 2020 due to the global impacts of the COVID-19 pandemic, no one truly knew what would happen next. When would large in-person gatherings return? Which organizations would thrive through virtual events in the meantime? What would attendees’ long-term preferences look like? As […]
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Make Your 2022 All-Company Kickoff Your Best Yet: Tips for Another Unusual Year
Ready or not, 2022 is almost here! As we dive headfirst into what is often the busiest time of year, now is the time to make sure your organization’s event plans for early 2022 are squared away. For many organizations, that includes the annual sales kickoff — now increasingly dubbed an all-company kickoff or an […]
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Announcing RainFocus Essential: Simple, Measurable, and Repeatable Experiences in a Snap!
Today we publicly announced RainFocus Essential, our small-event package. This solution has been a primary focus of our organization for several years. Although RainFocus has always offered meeting planners a turnkey solution for all of their events, the recent announcement celebrates the enhancements to the Essential package that were made over the last year. What […]
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Key Considerations for Your Event Marketing Budget
For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]
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RainFocus INSIGHT: All of Your Top Questions, Answered!
With 2022 right around the corner, our team is ramping up for our annual event program, RainFocus INSIGHT. This hybrid event program will feature speakers from some of the most renowned organizations worldwide including Cisco, Informatica, and many others. With the growing anticipation for the program, we have compiled this list to provide you quick […]
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Sneak Preview: An Inside Look at RainFocus INSIGHT 2022
We’re excited to announce RainFocus INSIGHT 2022, a hybrid program featuring a series of immersive experiences. The INSIGHT program will start this fall as we accelerate the innovation of event marketing and management technology through virtual webinars, meetings, and more. Then, join us in person or online February 7–9 for our annual RainFocus INSIGHT Conference […]