Category: Hybrid Events
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Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event
Attending an event in person often means days of total immersion. From morning through evening each day, attendees are consuming and interacting with content, networking, talking about industry topics with people they run into, and perhaps even collecting branded swag to take home. For virtual attendees, obvious advantages include greater schedule flexibility and lower attendance costs […]
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“The Path Forward”: JR Sherman and Alicia Tillman Reflect on Pandemic Pivots and Events’ Value in Any Economic Climate
With every challenge comes opportunity. During a candid fireside chat at RainFocus INSIGHT 2023, industry vets JR Sherman (CEO of RainFocus) and Alicia Tillman (chief revenue officer at Capitolis and RainFocus board member) offered a realistic but wholly reassuring take on recent trends. From returning to large-scale in-person events while delivering hybrid engagement to confronting […]
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A Look Ahead: Four Trends in the Events Industry for 2023
After a roller-coaster ride in the past few years thanks to the COVID-19 pandemic and the dramatic changes it ushered in, the events industry is ready for anything in 2023. Ever adaptable and bold, leading companies can incorporate past lessons and emerging patterns to continue to run best-in-class event programs. By working alongside many of […]
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The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022
In 2022, we covered a lot in the RainFocus blog, from industry predictions to hybrid event management best practices and everything in between. We also continued our popular Conversations series, which features interviews with RainFocus’ own thought leaders, and introduced a few of our own events. With an exciting year in the events industry coming […]
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What Makes a Hybrid Event Great? Industry Experts Weigh In at INSIGHT Premiere
For most organizations, a hybrid event strategy will remain the best approach for the foreseeable future. Hybrid events, which include both in-person and virtual elements, provide a powerful combination of audience reach, data value and measurability, content ROI, and attendee accessibility. As we prepare to begin another year of bringing together the best of virtual […]
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How to Create an Ideal Event Registration Experience
No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal. Attendees at business events are no different. Advance online registration must be quick and easy. Those […]
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Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals
When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]
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Providing Exhibitors With Value From In-Person, Hybrid, and Virtual Events
At the beginning of 2022, more than 90% of event professionals stated they planned on returning to in-person events as conditions allow. This combination of in-person and virtual events marks a new hybrid era in which exhibitors can truly maximize their investments in events. No longer restricted to just virtual or physical events, they can […]
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Are Hybrid Events Here to Stay? Three Reasons to Keep In-Person and Virtual Options
Gathering with peers and thought leaders in person boasts unique networking opportunities and that undefinable “energy in the room.” But in many cases, sticking with a hybrid approach will continue to provide benefits for organizations and attendees alike. Think options, flexibility, and the best of both worlds.
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Give Your Audiences What They Want: Six Steps to Developing a Hybrid Event Engagement Strategy
The results of our recent State of Events study suggest that engaging attendees is event organizers’ number-one goal for hybrid events. According to the Virtual Event Tech Guide, published by EventMB Studio, “Engagement features are up across the board, and even old standards like live chat grew from 85.9 percent in 2021 to 93.4 percent […]