How to Prove ROI for Virtual Events
Despite the hype around virtual events right now, you don’t need to reinvent the wheel in order to prove ROI for your virtual event. Data
April 15, 2020
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Data That Keeps Stakeholders Happy
Keeping stakeholders happy is a crucial part of ensuring an event will run successfully year over year. With everything else event directors have on their
January 21, 2020
Four Ways to Maximize Event Planning through Content Analysis
Content analysis is all about taking a strategic approach to planning. If your goal is to provide your attendees with the best experience they’ve ever
November 13, 2019
The Best Exhibitor Experience in the Industry
As an exhibitor manager, you know that providing a positive experience for your exhibitors is mutually beneficial. Keeping the on-site staff happy helps them recognize
November 7, 2019
The Power of Events During a Recession
Rumors of a recession following the next presidential inauguration have been filling news feeds and distressing business for well over a month now. While nobody
October 10, 2019
3 Strategic Gems For Analyzing Your Exhibitor Operations
Planning an event requires all hands on deck. Between cleaning up the exhibit hall, sending in reports and preparing for the next event, it’s easy
June 24, 2019
Five Tips to Better Understanding What Drives Event ROI
Now that you’ve finally managed to pull off your largest event of the year, it’s time to analyze just how successful your efforts were. While
April 18, 2019
15 Points of a Great Recap Video
If you’ve ever hosted an event you’ve likely collected a fair amount of video. Perhaps you instantly post your footage to your website so that
February 27, 2019
Driving event ROI
Events are a significant source of spending for marketing teams and on average, comprise 24% of the total marketing spend. Yet only 23% of event
December 19, 2018
Why Does The Event Industry Struggle With ROI?
In the event industry, achieving tangible ROI has never been an easy feat. Truly successful events should benefit a company’s bottom line — but more
July 11, 2018
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