Category: Event Planning and Marketing
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How to Get Executive Buy-In for Your Hybrid Events
Executives play an important role in the buying process. They provide resources, funding, and other assistance that can lead to event success. Oftentimes, getting executive buy-in can be the most difficult part of planning a hybrid event. To get your executives on board, you’ll need to first prove the value of your hybrid event. Put […]
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Twelve Forms of Hybrid Event Content That Both In-Person and Digital Audiences Can Enjoy
Ensuring both your in-person and digital audiences find paramount value from your hybrid event content takes skillful planning. Due to the recent evolution of event management and marketing platforms, there are millions of ways to connect your two audiences. But before we offer you ideas for delivering content to both a digital and a physical […]
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Choosing the Best Platform Provider for Hybrid Events
Choosing the ideal event marketing and management platform has never been more difficult. As organizations turn their focus to hybrid delivery, they are seeking event solutions that can do it all. Unfortunately, several misconceptions about hybrid event technology have been formed with the rise of so many new vendors in the space. To combat these […]
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How to Execute a Winning Hybrid Event Portfolio with RainFocus Client Success
Hybrid is more than just event delivery. It is a comprehensive and unified event strategy that encompasses all events in your company portfolio. While a hybrid event could look like a blended in-person/virtual event, we see it more of a way for you to meet the needs of a larger number of attendees and gather […]
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Answers to Common Questions About Hybrid Events
If there is one thing that all event professionals can agree on right now, it’s that hybrid events are still somewhat of a mystery. Hybrid events have the potential to be the greatest drivers for maximum engagement, insights, and sponsorship value, yet everyone is still questioning how best to execute them. In helping our clients […]
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Highlights from RainFocus’ Quarterly Product Webinar
This week, we hosted our quarterly product webinar during which RainFocus product owners demonstrated enhancements that will enable clients to deliver best-in-class virtual and hybrid experiences for their audiences. The primary focus areas of the webinar included event templates, our new Media Suite, and gamification enhancements. Event Templates Having delivered virtual experiences to over 3.5M […]
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How to Accommodate Growth in a Modernized Hybrid Event Ecosystem
Throughout 2020 and 2021, RainFocus has been working with the world’s largest and most innovative organizations to build the foundation for hybrid event scalability and success. By accomodating multiple audiences, we anticipate that hybrid events will have the potential to exceed the benchmarks set by virtual events. As organizations begin to plan for and implement […]
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5 Essential Elements of Successful Video Streaming for Events
Video streaming has taken on a whole new role in the production of events in 2021. As teams ramp up for a future filled with hybrid audiences, they are exploring new ways to stream and market their video content. With so many options available, finding a video streaming provider can be both exciting and nerve-wracking. […]
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Six Simple Ways to Ensure Virtual Event Attendance
Event organizers often see a large discrepancy between the number of attendees who register for an event and those that actually attend. Virtual events have proven to attract 4-6x the number of physical attendees, however on average, only 63% of those registered actually turn up to the virtual event. Why is this so common? Put […]
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How to Overcome Virtual Event Fatigue
After a year of constant webinars, on-demand videos, and virtual chatting, attendees are anxious to get back to in-person meetings and events. Likewise, event professionals are beginning to feel a sweeping sense of virtual fatigue as they struggle to keep attendees’ attention. Results of our most recent State of Events survey show that fewer than […]