Category: Event Planning and Marketing
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How to Supercharge Your Marketing Channel With Event Data
Whether you’re a marketing leader seeking to start or improve a true omnichannel marketing program or an events leader who wants to make sure your events are providing maximum organizational ROI, it’s all about the data. More specifically, it’s all about the data from events. Events have long been known for providing a treasure trove…
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Generative AI for Event Marketers: Top Current Opportunities
Buzzy new trends and technologies pop up regularly on the event marketing radar. Some fizzle out despite their initial promise. Some deliver incremental change. Others ultimately prove to fundamentally reshape the way event teams operate. Over the past several months, generative AI has demonstrated strong potential to fall in the last category. With the rising…
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Training for Success and Celebrating Wins: Sales Kickoff Ideas for Your Best Year Yet
With a new year just around the corner, many sales teams are already beginning to plan their sales kickoff (SKO) events. Organizing a successful SKO event requires careful planning, coordination, and execution. Assuming you’re holding your SKO near the start of the year, starting in the summer or early fall gives you several months to…
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Innovative Ways to Personalize Event Engagement
During our annual INSIGHT conference, we strive to empower events and marketing professionals to personalize event engagement through a range of expert-led sessions. One of the most popular sessions at INSIGHT 2023 earlier this year was “The Journey to Belonging Begins With Personalization.” It was led by Naomi Clare Crellin, founder and CEO of Storycraft…
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How to Harness the Power of Events to Drive Business Growth
For prepared teams, challenging conditions are a chance to shine! That’s the top takeaway in our new e-book, Five Keys to Event Success in Any Economic Climate. This free guide to modern event channel management provides a blueprint for creating and running effective, memorable events that deliver solid ROI — even in the face of…
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Six Things to Consider When Evaluating Event Session Submissions
Session attendance is a critical component of measuring event engagement and overall return on investment, so sourcing good session content is important. Sessions directly impact every stage of your event lifecycle, from promotion to extension. Good content inspires attendees to continue engaging with your brand, while bad content may discourage repeat attendance or interest in…
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Email Marketing Tips for Events: How to Drive Event Engagement
Emails are the primary source of communication for an event. They increase event engagement and help teams identify which content is drumming up the most interest. These days, with organizational budget constraints and the continued importance of events, event marketing teams cannot afford to miss out on potential attendees due to poor email marketing. To…
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What Should You Look For in a Modern Event Management Platform?
First, some exciting news: If you haven’t heard, RainFocus was recently named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. The influential research firm thoroughly evaluated 14 of the most significant B2B event management technology players against 28 criteria, and the results speak for themselves! RainFocus received the highest possible…
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Small Events, Big Impact: Tips for Better Small Events
Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience. Small events, such as networking lunches, specialized webinars, and user conferences around a particular topic, also lend themselves especially well to building trust and relationships. Right now, with many marketing organizations tightening their…
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A Look Ahead: Four Trends in the Events Industry for 2023
After a roller-coaster ride in the past few years thanks to the COVID-19 pandemic and the dramatic changes it ushered in, the events industry is ready for anything in 2023. Ever adaptable and bold, leading companies can incorporate past lessons and emerging patterns to continue to run best-in-class event programs. By working alongside many of…