Category: Event Planning and Marketing
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Give Your Audiences What They Want: Six Steps to Developing a Hybrid Event Engagement Strategy
The results of our recent State of Events study suggest that engaging attendees is event organizers’ number-one goal for hybrid events. According to the Virtual Event Tech Guide, published by EventMB Studio, “Engagement features are up across the board, and even old standards like live chat grew from 85.9 percent in 2021 to 93.4 percent […]
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Pivoting Back to In-Person Events and Meeting Attendees’ Expectations
According to our latest State of Events survey, 93% of enterprise event professionals are planning on returning to in-person events within the next 12 months if conditions allow — a strong indication that in-person events now play a major role again. Despite professionals’ excitement to bring people back to physical venues, not everyone is ready to […]
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From Challenge to Opportunity: Adam Parry on Event Trends for 2022
Two years ago, it may have seemed unfathomable that the COVID-19 pandemic would still be such a fixture in any discussions of the event industry. But rather than seeing virtual events as a temporary forced necessity, leading organizations are now seizing on the cascade of initially pandemic-related changes as permanent opportunities for growth and greater […]
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“We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions
When the abrupt shift from physical events to virtual events started in March 2020 due to the global impacts of the COVID-19 pandemic, no one truly knew what would happen next. When would large in-person gatherings return? Which organizations would thrive through virtual events in the meantime? What would attendees’ long-term preferences look like? As […]
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When to Go Virtual — The Role of Virtual Experiences in an Event Program
With recent news of the COVID-19 Omicron variant, many event teams around the world are again questioning whether or not they should host an in-person experience. But regardless of the course of the pandemic, the ultimate goal for many is to optimize their event programs to include a mix of both in-person and virtual events. […]
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Four Hidden Event Branding Opportunities
A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless list of on-site tasks, on-point branding remains critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across […]
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“This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond
More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed dramatically. From early 2020, when the abrupt industry-wide wave of in-person event cancellations swept across the globe, to subsequent months of alternating optimism and renewed caution, many CMOs and events […]
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Make Your 2022 All-Company Kickoff Your Best Yet: Tips for Another Unusual Year
Ready or not, 2022 is almost here! As we dive headfirst into what is often the busiest time of year, now is the time to make sure your organization’s event plans for early 2022 are squared away. For many organizations, that includes the annual sales kickoff — now increasingly dubbed an all-company kickoff or an […]
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Announcing RainFocus Essential: Simple, Measurable, and Repeatable Experiences in a Snap!
Today we publicly announced RainFocus Essential, our small-event package. This solution has been a primary focus of our organization for several years. Although RainFocus has always offered meeting planners a turnkey solution for all of their events, the recent announcement celebrates the enhancements to the Essential package that were made over the last year. What […]
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Key Considerations for Your Event Marketing Budget
For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]