Account-Based Marketing Events Strategy
In a world where buyers are bombarded with information everywhere they go, personalization is needed now more than ever before. In response to this need,
December 11, 2020
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4 Things That Virtual Events Teach You About Your Target Audience
2020 has ushered in the convergence of digital marketing and events in a way that the world has never experienced before. Adding virtual events to
August 19, 2020
The Convergence of Events and Marketing
Now that we’re running virtual events, are we part of digital marketing? This is a question that has come up a lot recently. Traditionally, demand
July 9, 2020
Looking at Your Event Through a Marketing Perspective
Events are one of the top marketing channels for organizations worldwide. Yet despite their association with marketing, event teams oftentimes neglect to apply basic marketing
March 25, 2020
5 Influencers You Should Know in the Events Industry
Influencers Provide Visibility and Credibility Over the last decade influencers have exploded in popularity. As their name suggests, they are capable of influencing thousands, even
September 18, 2019
13 Types of Emails to Send Prior to Your Event
Sending emails before your event is a great promotional and information tool. Using the RainFocus Platform, emails can be set-up and sent out with ease,
August 21, 2019
What is Experiential Marketing?
Experiential marketing, otherwise known as “engagement marketing,” is an approach that helps customers to experience a brand using non-traditional advertising strategies that engage customers in
January 17, 2019
Key Steps to Creating the Perfect Swag Bag
Admit it: after an attending an event, you’ve left more than one goody bag behind in the hotel room, or worse—in the garbage. Maybe you’ve
October 3, 2018
Early Bird Pricing Strategy: The Logic and Science Behind Scarcity and Value
You would be hard-pressed to find a conference that doesn’t offer an early bird pricing strategy. This tried and true approach of offering discounted rates
August 14, 2018
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