RainFocus Blog

Category: Event Execution

  • Looking at Your Event Through a Marketing Perspective

    Looking at Your Event Through a Marketing Perspective

    Events are one of the top marketing channels for organizations worldwide. Yet despite their association with marketing, event teams oftentimes neglect to apply basic marketing practices to their events. What would happen if you applied marketing techniques to your event strategy?  How to Leverage Marketing Practices for Events  Define Your Target Audience As you’re preparing […]

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  • Everything You Need to Know to Avoid GDPR Fines

    Everything You Need to Know to Avoid GDPR Fines

    On July 8, 2019, EEA authorities issued a fine against British Airways for 2.5 percent of their global total revenue (US$226 million) for not adequately protecting PII under GDPR. Hackers exploited a vulnerability on British Airways’ website to implant malware. This malware was used to steal the PII of 500,00 individuals, including names, travel itineraries […]

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  • Crucial Steps to Digitizing Your Event

    Crucial Steps to Digitizing Your Event

    The coronavirus, or COVID-19, is rattling the globe and no industry is immune to the fallout. It’s no secret that the virus has hit marketing events hard. Cancellations are making national headlines as organizations work to mitigate the spread of illness. But before pulling the plug on your event, know that RainFocus has powerful built-in […]

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  • How to Create an Enjoyable Registration Experience with Workflows

    How to Create an Enjoyable Registration Experience with Workflows

    Workflows provide event managers with the frame needed to build and deliver top tier events. Creating intuitive paths for attendees to navigate during event registration is imperative to creating the best attendee experience. Build out your ideal registration experience using the tips offered below. Ways to Improve Your Event Workflows Having a strategy as you […]

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  • How Gamification Became a Staple In Splunk’s Biggest Conference

    How Gamification Became a Staple In Splunk’s Biggest Conference

    What is Event Gamification? Event gamification is a growing trend in the events industry. It entails implementing interactive game-like elements into your event as a means to engage and interact with attendees. The game might be a simple modification to an already-planned event such as awarding attendees points for every session they attend; a more […]

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  • Roadblocks That Led to the Establishment of RainFocus

    Roadblocks That Led to the Establishment of RainFocus

    Kicking Legacy Systems to the Curb The state of event technology before RainFocus was a chaotic mess. The legacy systems that event professionals were accustomed to were pieced-together technologies that required complex integrations and often took months to get up and running. During that time, event professionals relied heavily on the work of development teams […]

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  • Top Five Industry Trends to Look Out For in 2020

    Top Five Industry Trends to Look Out For in 2020

    2020 is poised to be the biggest year in the event tech industry so far. In 2019 we saw huge trends including an increased focus on data and actionable insights, the rise of scalable SaaS solutions, and the adoption of mobile event apps. This year we’ve identified five new trends that will shape the events […]

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  • Everything You Need to Know About Badge Printing

    Everything You Need to Know About Badge Printing

    Badges are an iconic part of any event. They grant attendees access to sessions, act as a means of identification, provide relevant information such as event scheduling, enable exhibitors to easily retrieve contact information, and so much more. Given their importance, it’s essential to make sure your badges are the best they can be. This […]

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  • Four Reasons Why RainFocus is Suddenly Stacking Up Awards for 2019

    Four Reasons Why RainFocus is Suddenly Stacking Up Awards for 2019

    RainFocus operates on key values including caring about and investing in the success of clients and employees and constant innovation. The commitment to these values has led RainFocus to success and recurring recognition throughout 2019. Our company, which started just a little over six years ago in a basement, is suddenly being celebrated as one […]

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  • Five RainFocus Tools Our Clients are Grateful For

    Five RainFocus Tools Our Clients are Grateful For

    When Thanksgiving rolls around each year we are given the opportunity to reflect on everything we’re grateful for. At RainFocus, we feel exceptionally thankful for our loyal clients who inspire us to continue improving and growing every single day. We definitely wouldn’t be where we are today without our incredible clients and the partnerships established […]

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