Category: Event Execution
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Takeaways from RainFocus’ Virtual Client Advisory Board
We care about and invest in the success of our clients. Like most event professionals, our clients are faced with the difficult decision to either postpone their events, cancel, or make the switch to virtual. We conducted a virtual client advisory board meeting yesterday that was attended by 50 clients who learned about our new […]
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How to Prove ROI for Virtual Events
Despite the hype around virtual events right now, you don’t need to reinvent the wheel in order to prove ROI for your virtual event. Data is still data and it’s still the best way to demonstrate success. That being said, consider the following reminders as you are analyzing your event this year. Don’t Disrupt Your […]
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RainFocus Joins The COVID-19 Cybersecurity Threat Intelligence Coalition
When is the best time for bad actors to strike? During a crisis. This past month, the US Department of Health and Human Services was hacked with the attacker trying to spread misinformation about the COVID-19 crisis. The FBI has issued multiple statements in recent weeks warning of an increase in malicious online activity, cyber […]
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Looking at Your Event Through a Marketing Perspective
Events are one of the top marketing channels for organizations worldwide. Yet despite their association with marketing, event teams oftentimes neglect to apply basic marketing practices to their events. What would happen if you applied marketing techniques to your event strategy? How to Leverage Marketing Practices for Events Define Your Target Audience As you’re preparing […]
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Everything You Need to Know to Avoid GDPR Fines
On July 8, 2019, EEA authorities issued a fine against British Airways for 2.5 percent of their global total revenue (US$226 million) for not adequately protecting PII under GDPR. Hackers exploited a vulnerability on British Airways’ website to implant malware. This malware was used to steal the PII of 500,00 individuals, including names, travel itineraries […]
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Crucial Steps to Digitizing Your Event
The coronavirus, or COVID-19, is rattling the globe and no industry is immune to the fallout. It’s no secret that the virus has hit marketing events hard. Cancellations are making national headlines as organizations work to mitigate the spread of illness. But before pulling the plug on your event, know that RainFocus has powerful built-in […]
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How to Create an Enjoyable Registration Experience with Workflows
Workflows provide event managers with the frame needed to build and deliver top tier events. Creating intuitive paths for attendees to navigate during event registration is imperative to creating the best attendee experience. Build out your ideal registration experience using the tips offered below. Ways to Improve Your Event Workflows Having a strategy as you […]
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How Gamification Became a Staple In Splunk’s Biggest Conference
What is Event Gamification? Event gamification is a growing trend in the events industry. It entails implementing interactive game-like elements into your event as a means to engage and interact with attendees. The game might be a simple modification to an already-planned event such as awarding attendees points for every session they attend; a more […]
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Roadblocks That Led to the Establishment of RainFocus
Kicking Legacy Systems to the Curb The state of event technology before RainFocus was a chaotic mess. The legacy systems that event professionals were accustomed to were pieced-together technologies that required complex integrations and often took months to get up and running. During that time, event professionals relied heavily on the work of development teams […]
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Top Five Industry Trends to Look Out For in 2020
2020 is poised to be the biggest year in the event tech industry so far. In 2019 we saw huge trends including an increased focus on data and actionable insights, the rise of scalable SaaS solutions, and the adoption of mobile event apps. This year we’ve identified five new trends that will shape the events […]