Category: Event Execution
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A New Ecosystem: The Future of Physical and Hybrid Events
Events have been evolving and improving over the last eight months in ways nobody could have imagined possible. In that time, virtual events have proven incredibly valuable. It’s time to stop imagining the return to physical events as a full-on pivot and embrace the possibilities of a new hybrid event ecosystem. What does a hybrid […]
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Seven Reasons for Unifying Your 2021 Events with One Platform
Traditionally conferences, strategic meetings, sales kickoffs, and other types of events have all been run by different departments on varying technologies. This fragmentation greatly limits the number of insights that marketing, events, and sales teams could be utilizing to build pipeline or retain clients. To make matters worse, these teams are now further separating their […]
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How to Recreate the Onsite Experience Online
The question on every event leader’s mind right now seems to be, “How do I engage my virtual attendees?” While virtual events will never truly be a physical experience, there are some clever ways to make them feel as though they are. To recreate a physical experience, it should be tangible, interpersonal, fun, and memorable. […]
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How to Get The Most Out of Your Virtual Sales Kickoff
As you ramp up for 2021, it’s time to consider what your virtual sales kickoff is going to look like. Unlike some events which have been postponed or canceled, sales kickoffs are essential to driving success. While current conditions necessitate kickoffs to be delivered virtually, they can be just as effective as in-person experiences when […]
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How to Secure Sponsorship Funding in a Virtual Environment
The uncertainty around the value of virtual events has made it tricky for event professionals to secure sponsorships this year. While many event professionals have reported a drop in sponsorship renewals, those who have been able to secure virtual sponsorships have found that their sponsors gained more leads than ever before. Virtual events present a […]
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Key Takeaways from RainFocus’ Virtual Engagement Webinar
This week, our team presented multiple solutions for driving engagement in a virtual environment in a webinar titled: Dialing Up Engagement for Your Fall Events. Throughout the webinar, our presenters addressed the blockers for virtual engagement, discussed the benchmarks behind virtual success, and opened up the floor to participants to weigh in their experience with […]
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Five Tips for Running Your Strategic Events Virtually
Now that most events are being hosted online small meetings and events have become much cheaper and easier to attend. Despite this newfound ease of delivery, there’s a catch. If you don’t plan out your virtual strategic events wisely you risk losing data, disenchanting attendees and sponsors, and missing out on new opportunities. The following […]
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The Untapped Value of Virtual Events: Sponsorship Opportunities
With frantic pivots to virtual, dwindling marketing budgets, and uncertainty around the future events landscape, the exhibitor experience was largely overlooked for many events this past Spring. Yet, sponsorships remain the fulcrum of monetizing events and require careful attention to justify value, prove ROI, and encourage re-signs. The pivot to virtual has presented a new […]
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How to Create Spectacular Virtual Experiences
What are you doing to ensure your virtual events provide your attendees, speakers, and exhibitors with value? Keeping these stakeholders at the core of your decisions during this trying time will ultimately ensure the year-over-year success of your entire events portfolio. To help you grow your community base, we have compiled some tips and best […]
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Can a Webinar Really Replace a Virtual Event?
With so much confusion in the events industry right now, many organizations are resorting to their webinar provider to host their online events. However, a webinar does not have the same impact as a virtual event. Comparing the two is like comparing a cookie to a designer wedding cake, both are good, but you wouldn’t […]