Category: Event Execution
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Virtual Event Swag: Tips for Shipping, Item Selection, and More
In preparation for our company’s first-ever virtual user conference, RainFocus INSIGHT 2021, our team shipped SWAG to attendees both domestically and internationally. Our goals were to build anticipation for the event, encourage participation, and drive a deeper connection with our virtual audience. As a follow-up, we received several questions regarding our fulfillment process and our…
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Five Themes from RainFocus INSIGHT
It’s a wrap! RainFocus INSIGHT was a triumph with 60 expert sessions spread across seven content tracks and emcee commentary all throughout. Sessions are now available at rainfocusinsight.com. For those who don’t have time to watch the sessions on-demand, a few themes that emerged from the sessions include the following: A Virtual Event is More…
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Top 10 Event Management Resolutions for 2021
The new year has never felt more like a new beginning for event professionals than it does in 2021. With the uncertainty and struggle of 2020 behind us, we can focus on a bright future filled with new technology and key learnings from those who pioneered virtual events last year. As you make plans, consider…
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Highlights from the State of Events Study 2021
Recently, RainFocus and Impact Point Group conducted a study of the industry’s premier events to uncover how organizations are approaching their event strategies for 2021. As event teams kick off the new year, we’ve put together this blog post with highlights of the survey results. As data geeks who are passionate about all things events,…
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Account-Based Marketing Events Strategy
In a world where buyers are bombarded with information everywhere they go, personalization is needed now more than ever before. In response to this need, many B2B marketing and sales teams are already practicing account-based marketing (ABM) in hopes of accelerating their buyers’ journeys with tailored outreach. ABM is all about a focused approach in…
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Virtual Booth Dos and Don’ts
While many exhibitors are struggling to justify allocating budgets to virtual events, exhibitors at RainFocus-powered events are finding great value in virtual booths. In fact, 85% agree that they would host one again. What’s our secret? A well-executed mix of gamification, sponsored sessions, and multiple ways to engage all organized within a strategically-designed virtual booth.…
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Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects
It’s time to stop thinking of the virtual attendee experience within the bounds of your event. This year, events and marketing are converging in a way that no one could have anticipated. Instead of working independently, these teams are combining to extend attendee engagement long after the event has ended. This prolonged engagement enables cross-functional…
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21 Ideas for Generating and Proving Virtual Event ROI
Events represent the largest spend within marketing budgets (averaging 24% for major enterprises) and are universally touted as the most effective marketing channel, yet they also represent the least measured and quantifiable marketing effort. As virtual events still incite a high level of uncertainty, it has never been more important for marketing and events teams…
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How to Use Event Gamification to Drive Engagement and Predict Success
Over the last eight months, event gamification has proven for many to be the secret to achieving virtual event success. Because it leads to increased engagement, gamification should be an essential part of your prospect journey. If you can entice your audience to engage at your event, you open multiple doors of opportunity for your…
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Quarterly Product Webinar Recap – Q4 2020
Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter: Virtual Delivery Enhancements This past quarter, we made several enhancements to our platform to better accommodate your needs for…