RainFocus Blog

Category: Event Execution

  • Virtual Booth Dos and Don’ts

    Virtual Booth Dos and Don’ts

    While many exhibitors are struggling to justify allocating budgets to virtual events, exhibitors at RainFocus-powered events are finding great value in virtual booths. In fact, 85% agree that they would host one again. What’s our secret? A well-executed mix of gamification, sponsored sessions, and multiple ways to engage all organized within a strategically-designed virtual booth. […]

    Read more

  • Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

    Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

    It’s time to stop thinking of the virtual attendee experience within the bounds of your event. This year, events and marketing are converging in a way that no one could have anticipated. Instead of working independently, these teams are combining to extend attendee engagement long after the event has ended. This prolonged engagement enables cross-functional […]

    Read more

  • 21 Ideas for Generating and Proving Virtual Event ROI

    21 Ideas for Generating and Proving Virtual Event ROI

    Events represent the largest spend within marketing budgets (averaging 24% for major enterprises) and are universally touted as the most effective marketing channel, yet they also represent the least measured and quantifiable marketing effort. As virtual events still incite a high level of uncertainty, it has never been more important for marketing and events teams […]

    Read more

  • How to Use Event Gamification to Drive Engagement and Predict Success

    How to Use Event Gamification to Drive Engagement and Predict Success

    Over the last eight months, event gamification has proven for many to be the secret to achieving virtual event success. Because it leads to increased engagement, gamification should be an essential part of your prospect journey. If you can entice your audience to engage at your event, you open multiple doors of opportunity for your […]

    Read more

  • Quarterly Product Webinar Recap – Q4 2020

    Quarterly Product Webinar Recap – Q4 2020

    Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter: Virtual Delivery Enhancements This past quarter, we made several enhancements to our platform to better accommodate your needs for […]

    Read more

  • Virtual Event Integrations 101

    Virtual Event Integrations 101

    With new virtual events, it’s more important than ever to use event data to analyze and prove ROI. Cobbling together siloed information that’s been extracted, transformed, and merged beyond recognition just won’t cut it. Having clean virtual event integrations set in place is crucial to your event success. Why Should You Set Up Virtual Event […]

    Read more

  • How to Avoid Extra Work When Planning Your Strategic Meetings and Events

    How to Avoid Extra Work When Planning Your Strategic Meetings and Events

    Imagine having to purchase new CRM software each time you needed to launch a marketing campaign. Not only would you have to spend weeks getting the technology vetted, but you’d have to rebuild your customer database, set up new reports, and reconnect your tech stack. The whole idea is ludicrous! Yet, some marketing and events […]

    Read more

  • A New Ecosystem: The Future of Physical and Hybrid Events

    A New Ecosystem: The Future of Physical and Hybrid Events

    Events have been evolving and improving over the last eight months in ways nobody could have imagined possible. In that time, virtual events have proven incredibly valuable. It’s time to stop imagining the return to physical events as a full-on pivot and embrace the possibilities of a new hybrid event ecosystem. What does a hybrid […]

    Read more

  • Seven Reasons for Unifying Your 2021 Events with One Platform

    Seven Reasons for Unifying Your 2021 Events with One Platform

    Traditionally conferences, strategic meetings, sales kickoffs, and other types of events have all been run by different departments on varying technologies. This fragmentation greatly limits the number of insights that marketing, events, and sales teams could be utilizing to build pipeline or retain clients. To make matters worse, these teams are now further separating their […]

    Read more

  • How to Recreate the Onsite Experience Online

    How to Recreate the Onsite Experience Online

    The question on every event leader’s mind right now seems to be, “How do I engage my virtual attendees?” While virtual events will never truly be a physical experience, there are some clever ways to make them feel as though they are. To recreate a physical experience, it should be tangible, interpersonal, fun, and memorable. […]

    Read more