Blog

Category: Event Execution

  • An Event Tech Team’s Guide to Replatforming

    An Event Tech Team’s Guide to Replatforming

    In today’s environment, you need a flexible platform to power event success and often that entails ditching antiquated technology for a more modern, SaaS-based end-to-end event solution. Replatforming is arguably one of the most difficult endeavors you can tackle, especially in the midst of a busy events season, but in working with the most innovative […]

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  • How to Reevaluate Your Virtual Event Content Strategy

    How to Reevaluate Your Virtual Event Content Strategy

    Almost one year ago, RainFocus was the first event marketing and management solution to convert a massive global conference into a successful virtual experience. At that time, nobody could have foreseen how valuable virtual event content would become. As we tracked events throughout 2020, we saw some dramatic increases when comparing spring events to fall […]

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  • RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report

    RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report

    Today, RainFocus was listed as a Strong Performer in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. We believe the strength of the RainFocus Platform is demonstrated by its highest-ranked current offering category score. The Forrester report states, “RainFocus’ capabilities for agenda management, session engagement, nonspeaker content sharing, lead management, event data management, […]

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  • Exploring Virtual Event Gamification

    Exploring Virtual Event Gamification

    Virtual event gamification was a recurring topic during RainFocus INSIGHT (our annual user conference) this year. Gamification can be incorporated into any event to help your team meet your engagement goals whether it’s motivating more attendees to register early, increasing the number of sessions attended per attendee, or boosting interaction for exhibitors. As gamification has […]

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  • Reflecting on 2020: Learnings and Predictions for 2021

    Reflecting on 2020: Learnings and Predictions for 2021

    One of the primary purposes we have for hosting our user conference each year is to reflect on the previous year and determine how we can improve events in the coming year. In 2020, nearly everything changed within the span of three weeks. RainFocus President and Founder, Doug Baird explained this industry-altering year in his […]

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  • Virtual Event Swag: Tips for Shipping, Item Selection, and More

    Virtual Event Swag: Tips for Shipping, Item Selection, and More

    In preparation for our company’s first-ever virtual user conference, RainFocus INSIGHT 2021, our team shipped SWAG to attendees both domestically and internationally. Our goals were to build anticipation for the event, encourage participation, and drive a deeper connection with our virtual audience.  As a follow-up, we received several questions regarding our fulfillment process and our […]

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  • Five Themes from RainFocus INSIGHT

    Five Themes from RainFocus INSIGHT

    It’s a wrap! RainFocus INSIGHT was a triumph with 60 expert sessions spread across seven content tracks and emcee commentary all throughout. Sessions are now available at rainfocusinsight.com. For those who don’t have time to watch the sessions on-demand, a few themes that emerged from the sessions include the following: A Virtual Event is More […]

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  • Top 10 Event Management Resolutions for 2021

    Top 10 Event Management Resolutions for 2021

    The new year has never felt more like a new beginning for event professionals than it does in 2021. With the uncertainty and struggle of 2020 behind us, we can focus on a bright future filled with new technology and key learnings from those who pioneered virtual events last year. As you make plans, consider […]

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  • Highlights from the State of Events Study 2021

    Highlights from the State of Events Study 2021

    Recently, RainFocus and Impact Point Group conducted a study of the industry’s premier events to uncover how organizations are approaching their event strategies for 2021. As event teams kick off the new year, we’ve put together this blog post with highlights of the survey results. As data geeks who are passionate about all things events, […]

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