Category: Event Execution
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Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event
Attending an event in person often means days of total immersion. From morning through evening each day, attendees are consuming and interacting with content, networking, talking about industry topics with people they run into, and perhaps even collecting branded swag to take home. For virtual attendees, obvious advantages include greater schedule flexibility and lower attendance costs […]
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How to Create an Ideal Event Registration Experience
No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal. Attendees at business events are no different. Advance online registration must be quick and easy. Those […]
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Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals
When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]
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Four Best Practices for In-Person Events
With large in-person events in full swing and conference centers around the world filled, many companies are looking for more ways to improve their events. Here are four best practices for providing an optimal attendee experience and maximizing engagement: Work with speakers and agencies to adapt content for the setting. Every space is different, and […]
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What to Do When Your Event Plans Change: The Complete RainFocus Pivot-to-Virtual Event Toolkit
For the modern event leader, nimbleness is key. Even as many in-person events resume following a long hiatus (and a few fits and starts) during the COVID-19 pandemic, organizations recognize that virtual events remain an option, whether as a planned additional component of the event program or a backup option. In addition to pivots to […]
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RainFocus On Demand: Rodney Hart Answers Top Questions on the New Immersive Learning Experience
RainFocus On Demand is an online event industry resource where insights and best practices are shared with site visitors who want to up-level their event experiences and achieve winning results. It offers a comprehensive library of content that is designed to build career skills, provide expert analysis of the latest industry trends, and help users […]
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Encore: An Inside Look at the INSIGHT Event Program
At INSIGHT Encore this week, which wrapped up the RainFocus INSIGHT 2022 program, RainFocus executives Brian Gates and Rodney Hart brought to light the strategy and metrics behind the successful INSIGHT event program. Their keynote session (watch it here if you missed it) covered INSIGHT planning, post-event engagement, and everything in between. Here are a […]
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RainFocus INSIGHT Networking Opportunities That You Won’t Want to Miss
With the RainFocus INSIGHT conference right around the corner, our team has put together several networking opportunities to make your INSIGHT experience fun and meaningful. While we were originally planning to host a fully hybrid event experience, the recent rise of the COVID-19 Omicron variant and related factors outside of our control have led us […]
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Steps to Success: Adding a COVID-19 Vaccine Requirement to Your Event
As more and more people become fully vaccinated against COVID-19 (85% of adults in the U.S. have received at least one dose, as of Dec. 17) — and medium and large in-person events increasingly fill our calendars once again — many organizations are now requiring all attendees to provide proof of vaccination to attend their event. […]
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Four Hidden Event Branding Opportunities
A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless list of on-site tasks, on-point branding remains critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across […]