Category: Event Data Measurement and ROI
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The UEM Model — A Roadmap For Rethinking Your Events
Alice – “Would you tell me, please, which way I ought to go from here?”Cheshire Cat – “That depends a good deal on where you want to get to.”Alice – “I don’t much care where –”Cheshire Cat – “Then it doesn’t matter which way you go.” ― Lewis Carroll, Alice in Wonderland This small exchange…
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Four Data-Driven Tactics to Increase Event Registration and Re-Attendance
Event planners work year round to strategically plan out their events and attract as many attendees as possible. Achieving increased attendance rates isn’t something you can do quickly in the few weeks leading up to an event. That’s why event directors initiate year-long engagement campaigns, using everything from targeted email blasts to social media campaigns.…
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How Event Teams Can Get Marketing On Their Side
Event directors know that communication is not just an aspect of the work they do; it’s at the very core. They communicate not only with their attendees and event presenters or facilitators, but also with colleagues in other departments. In the ideation phase of planning an event, it’s beneficial to have representation from any team…
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Nine Tips For Optimizing Your Event’s Education Sessions
Ask a conference attendee why they are there and they’ll likely tell you for the education sessions. The education offerings of any conference act as one of the most powerful reasons individuals choose to dedicate the time, money and all needed resources required to physically attend an event. It’s no surprise that event teams place…
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Beyond the Data Protection: The Real Scope of Event Security
The phrase “data security” brings to mind images of the hackers in The Matrix or Mr. Robot. But the security of event technology and attendee data goes way beyond this stereotype. Yes, you do want to protect your event from hackers, but we could all benefit from expanding our definition of “security” to include all…
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How To Structure Cancellation Fees At a Conference
There is no such thing as a one-size-fits-all cancellation policy, but there are some general tips that can help you find the right policy for your event. Creating a cancellation fee policy presents companies with a tricky balance to calibrate: on the one hand, there are advantages to a more punitive policy. No one wants…
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Early Bird Pricing Strategy: The Logic and Science Behind Scarcity and Value
You would be hard-pressed to find a conference that doesn’t offer an early bird pricing strategy. This tried and true approach of offering discounted rates for registering earlier rather than later is a boon to strategic planning for any registration manager or event director, as well as a perk for engaged and excited attendees. But…
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One For All and All for One Event Management!
Unified marketing has become mainstream in the enterprise events industry. But why is it so important to have all of your events on a single platform? It may seem like a small thing, but busy event directors know that when juggling all aspects of planning—from registration to attendee engagement, to post-event evaluations—you want the process…
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GDPR: The Four Letters Transforming The Event Industry
The EU General Data Protection Regulation, or GDPR, has taken a starring role in news headlines lately. This law aims to protect individuals with respect to the collection, use, and sharing of their personal data. It has revolutionized the way companies run events — and the way attendees experience them. The GDPR’s expansive focus on…
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Why Does the Event Industry Struggle With ROI?
In the event industry, achieving tangible ROI has never been an easy feat. Truly successful events should benefit a company’s bottom line — but more often than not, islands of data get in the way. Legacy systems or point solutions only gather one facet of data (leads, engagement or revenue) without a way to unify…