RainFocus Blog

Category: Event Data Measurement and ROI

  • How To Fake It While You Make It: Five Best Practices for Early Registration

    How To Fake It While You Make It: Five Best Practices for Early Registration

    In a perfect world all of your event content would be ready a year in advance, long before early bird registration even opens; the reality is that wrangling speakers and narrowing down session topics often takes longer than expected. In order to appease superfans and quality seekers who are anxious to lock down their spot […]

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  • Expectation vs. Reality: Six Realistic Onsite Metrics for Event Directors to Look At

    Expectation vs. Reality: Six Realistic Onsite Metrics for Event Directors to Look At

    Do you remember the first time you got a bad haircut? Do you remember trying to style it the next day, the exact same way your hairstylist did, and getting different results? This same thing can happen to event directors. They may use the same practices as other event directors, yet their events yield different […]

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  • How to Upgrade Your Event: Three Pieces of Advice From Splunk

    How to Upgrade Your Event: Three Pieces of Advice From Splunk

    “RainFocus just works,” stated Sarah Mills, Senior Manager of Global Event Technology for Splunk. Yesterday at the Experiential Marketing Summit Sarah presented on how Splunk was able to simplify, innovate, and optimize their events using RainFocus’ software. For those of you who were not able to attend, here is a review of what she had […]

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  • Five Tips to Better Understanding What Drives Event ROI

    Five Tips to Better Understanding What Drives Event ROI

    Now that you’ve finally managed to pull off your largest event of the year, it’s time to analyze just how successful your efforts were. While most event directors will sit and stew over the number of registered attendees that came to their event, RainFocus offers an alternative solution to help event directors, like yourself, better […]

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  • What 2019 Holds for the Event Industry

    What 2019 Holds for the Event Industry

    If you work in the event industry you’re probably already feeling a sense of anticipation for this year’s upcoming events.  2019 has brought advancements in event technology and a shift in best practices for organizing events. Improvements to the software and hardware components that are critical to supporting events will become increasingly important this year. […]

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  • Driving Event ROI

    Driving Event ROI

    Events are a significant source of spending for marketing teams and on average, comprise 24% of the total marketing spend. Yet only 23% of event marketers are calculating ROI for their events. Compare this lack of transparency with the precision and accuracy around digital marketing efforts and you have a critical challenge growing more significant […]

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  • The UEM Model — A Roadmap For Rethinking Your Events

    The UEM Model — A Roadmap For Rethinking Your Events

    Alice – “Would you tell me, please, which way I ought to go from here?”Cheshire Cat – “That depends a good deal on where you want to get to.”Alice – “I don’t much care where –”Cheshire Cat – “Then it doesn’t matter which way you go.” ― Lewis Carroll, Alice in Wonderland This small exchange […]

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  • Four Data-Driven Tactics to Increase Event Registration and Re-Attendance

    Four Data-Driven Tactics to Increase Event Registration and Re-Attendance

    Event planners work year round to strategically plan out their events and attract as many attendees as possible. Achieving increased attendance rates isn’t something you can do quickly in the few weeks leading up to an event. That’s why event directors initiate year-long engagement campaigns, using everything from targeted email blasts to social media campaigns. […]

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  • How Event Teams Can Get Marketing On Their Side

    How Event Teams Can Get Marketing On Their Side

    Event directors know that communication is not just an aspect of the work they do; it’s at the very core. They communicate not only with their attendees and event presenters or facilitators, but also with colleagues in other departments. In the ideation phase of planning an event, it’s beneficial to have representation from any team […]

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  • Nine Tips For Optimizing Your Event’s Education Sessions

    Nine Tips For Optimizing Your Event’s Education Sessions

    Ask a conference attendee why they are there and they’ll likely tell you for the education sessions. The education offerings of any conference act as one of the most powerful reasons individuals choose to dedicate the time, money and all needed resources required to physically attend an event. It’s no surprise that event teams place […]

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