RainFocus Blog

Category: Event Data Measurement and ROI

  • Six Ways to Strategically Build Event Schedules

    Six Ways to Strategically Build Event Schedules

    Schedule building is arguably the most important part of preparing for an event. Your schedule builder is what you will present to every person who attends your event, the details must be flawlessly organized if all is to go off without a hitch. Though it may seem stressful, planning your event schedule does not have […]

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  • New Year’s Resolutions: Using Data to Power Your Events

    New Year’s Resolutions: Using Data to Power Your Events

    January is here, and traditionally this is a time to consider what you want to accomplish throughout the year and make resolutions. As you think about your goals for 2020, consider resolving to improve your events by collecting and utilizing data to improve the attendee experience and simplify strategic planning. Why is Data So Important […]

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  • Four Ways to Maximize Event Planning Through Content Analysis

    Four Ways to Maximize Event Planning Through Content Analysis

    Content analysis is all about taking a strategic approach to planning. If your goal is to provide your attendees with the best experience they’ve ever had, you have to understand the experiences they’ve had previously. Insights from recent events will guide your content decisions and help you to build a phenomenal event journey for each […]

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  • The Best Exhibitor Experience in the Industry

    The Best Exhibitor Experience in the Industry

    As an exhibitor manager, you know that providing a positive experience for your exhibitors is mutually beneficial. Keeping the on-site staff happy helps them recognize that your event was a positive experience and will encourage them to attend your events in the future. Improving the on-site experience doesn’t need to be difficult; here are a […]

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  • Event Tech Monsters and How RainFocus Defeats Them

    Event Tech Monsters and How RainFocus Defeats Them

    Twenty years ago the events industry was filled with several terrifying technology monsters. While many of those monsters have since been destroyed, there are a few that still haunt event technology specialists today. Here’s what you need to know to ward off these ghastly ghouls this Halloween… Legacy Systems = Frankenstein’s Monster If you’ve ever […]

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  • How CSEs Drive Success for Companies and Clients

    How CSEs Drive Success for Companies and Clients

    What is a CSE? Customer Success Executives or CSEs act as a bridge between companies and their clients. Their responsibilities include listening to customer feedback, addressing clients’ needs, and promoting a healthy and mutually-beneficial business relationship overall. Their role is essential to the growth and success of their company. At RainFocus, our CSE team is […]

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  • The Power of Events During a Recession

    The Power of Events During a Recession

    Rumors of a recession following the next presidential inauguration have been filling news feeds and distressing business for well over a month now. While nobody can truly predict when the next recession will happen, being prepared for that day is critical to avoiding financial downfall. At RainFocus, we understand the value of events and are […]

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  • RainFocus: Security Is in Our DNA

    RainFocus: Security Is in Our DNA

    Information security risks have greatly increased for organizations in recent years. From hackers becoming more skilled to customer expectations and new regulations that can significantly impact organizations’ bottom lines, information security can no longer be an afterthought. At RainFocus, we understand these risks and proactively work to keep our organization one step ahead of the […]

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  • An Exhibitor Manager’s Guide to Getting the Most out of Leads

    An Exhibitor Manager’s Guide to Getting the Most out of Leads

    Getting the most out of your leads can be a vague statement, what does it really mean? Some exhibitors may be looking to form strategic partnerships while others may be looking to simply sell a product. Helping your exhibitors get the most out of their leads requires a detailed description of who they are going […]

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  • Three Strategic Gems for Analyzing Your Exhibitor Operations

    Three Strategic Gems for Analyzing Your Exhibitor Operations

    Planning an event requires all hands on deck. Between cleaning up the exhibit hall, sending in reports and preparing for the next event, it’s easy to feel exasperated. Planning for the exhibit hall can be extremely time consuming without the right tools. We’ve dedicated our time to providing you with every tool you need to […]

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