Blog

Category: Event Data Measurement and ROI

  • How to Get The Most Out of Your Virtual Sales Kickoff

    How to Get The Most Out of Your Virtual Sales Kickoff

    As you ramp up for 2021, it’s time to consider what your virtual sales kickoff is going to look like. Unlike some events which have been postponed or canceled, sales kickoffs are essential to driving success. While current conditions necessitate kickoffs to be delivered virtually, they can be just as effective as in-person experiences when […]

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  • Four Things That Virtual Events Teach You About Your Target Audience

    Four Things That Virtual Events Teach You About Your Target Audience

    2020 has ushered in the convergence of digital marketing and events in a way that the world has never experienced before. Adding virtual events to the realm of digital marketing tactics offers marketers the opportunity to gain insights about their prospects they never thought possible. Unlike other marketing tactics that disrupt a person’s daily routine, […]

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  • The Convergence of Events and Marketing

    The Convergence of Events and Marketing

    Now that we’re running virtual events, are we part of digital marketing? This is a question that has come up a lot recently. Traditionally, demand and digital marketing teams have been responsible for the pre-event promotional and post-event follow-up activities. Events teams manage the high-impact experiences to attendees, speakers, and exhibitors—from registration to tear down. […]

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  • Common Barriers to Understanding Virtual Success

    Common Barriers to Understanding Virtual Success

    Keeping the measurement of event success and business goals at the forefront of your strategy is essential when pivoting to virtual delivery. According to a 2019 EventMB study, 55% of event professionals indicated that they do not measure the success of their events well enough. Failing to measure success during and after your event results […]

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  • How to Prove ROI for Virtual Events

    How to Prove ROI for Virtual Events

    Despite the hype around virtual events right now, you don’t need to reinvent the wheel in order to prove ROI for your virtual event. Data is still data and it’s still the best way to demonstrate success. That being said, consider the following reminders as you are analyzing your event this year. Don’t Disrupt Your […]

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  • Crucial Steps to Digitizing Your Event

    Crucial Steps to Digitizing Your Event

    The coronavirus, or COVID-19, is rattling the globe and no industry is immune to the fallout. It’s no secret that the virus has hit marketing events hard. Cancellations are making national headlines as organizations work to mitigate the spread of illness. But before pulling the plug on your event, know that RainFocus has powerful built-in […]

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  • How to Create an Enjoyable Registration Experience with Workflows

    How to Create an Enjoyable Registration Experience with Workflows

    Workflows provide event managers with the frame needed to build and deliver top tier events. Creating intuitive paths for attendees to navigate during event registration is imperative to creating the best attendee experience. Build out your ideal registration experience using the tips offered below. Ways to Improve Your Event Workflows Having a strategy as you […]

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  • Roadblocks That Led to the Establishment of RainFocus

    Roadblocks That Led to the Establishment of RainFocus

    Kicking Legacy Systems to the Curb The state of event technology before RainFocus was a chaotic mess. The legacy systems that event professionals were accustomed to were pieced-together technologies that required complex integrations and often took months to get up and running. During that time, event professionals relied heavily on the work of development teams […]

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  • Data That Keeps Stakeholders Happy

    Data That Keeps Stakeholders Happy

    Keeping stakeholders happy is a crucial part of ensuring an event will run successfully year over year. With everything else event directors have on their plate, communicating, updating and providing stakeholders with the information they need can be a stressful task.  Stakeholders want to see the numbers. They want to know that the event is […]

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  • Six Ways to Strategically Build Event Schedules

    Six Ways to Strategically Build Event Schedules

    Schedule building is arguably the most important part of preparing for an event. Your schedule builder is what you will present to every person who attends your event, the details must be flawlessly organized if all is to go off without a hitch. Though it may seem stressful, planning your event schedule does not have […]

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