Blog

Category: Event Data Measurement and ROI

  • From One Marketer to Another: Best Practices for Attendee Data Capture & Reporting

    From One Marketer to Another: Best Practices for Attendee Data Capture & Reporting

    For the majority of my career, I’ve led demand and campaign strategy focused on attracting and engaging qualified buying groups across a series of integrated programs and tactics. One of the most influential tactics in our program mix and customer lifecycle always circled back to events. Events by far are the most impactful in acquiring […]

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  • RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report

    RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report

    Today, RainFocus was listed as a Strong Performer in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. We believe the strength of the RainFocus Platform is demonstrated by its highest-ranked current offering category score. The Forrester report states, “RainFocus’ capabilities for agenda management, session engagement, nonspeaker content sharing, lead management, event data management, […]

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  • Top 10 Event Management Resolutions for 2021

    Top 10 Event Management Resolutions for 2021

    The new year has never felt more like a new beginning for event professionals than it does in 2021. With the uncertainty and struggle of 2020 behind us, we can focus on a bright future filled with new technology and key learnings from those who pioneered virtual events last year. As you make plans, consider […]

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  • Highlights from the State of Events Study 2021

    Highlights from the State of Events Study 2021

    Recently, RainFocus and Impact Point Group conducted a study of the industry’s premier events to uncover how organizations are approaching their event strategies for 2021. As event teams kick off the new year, we’ve put together this blog post with highlights of the survey results. As data geeks who are passionate about all things events, […]

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  • Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

    Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects

    It’s time to stop thinking of the virtual attendee experience within the bounds of your event. This year, events and marketing are converging in a way that no one could have anticipated. Instead of working independently, these teams are combining to extend attendee engagement long after the event has ended. This prolonged engagement enables cross-functional […]

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  • Quarterly Product Webinar Recap – Q4 2020

    Quarterly Product Webinar Recap – Q4 2020

    Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter: Virtual Delivery Enhancements This past quarter, we made several enhancements to our platform to better accommodate your needs for […]

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  • How to Avoid Extra Work When Planning Your Strategic Meetings and Events

    How to Avoid Extra Work When Planning Your Strategic Meetings and Events

    Imagine having to purchase new CRM software each time you needed to launch a marketing campaign. Not only would you have to spend weeks getting the technology vetted, but you’d have to rebuild your customer database, set up new reports, and reconnect your tech stack. The whole idea is ludicrous! Yet, some marketing and events […]

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  • Seven Reasons for Unifying Your 2021 Events with One Platform

    Seven Reasons for Unifying Your 2021 Events with One Platform

    Traditionally conferences, strategic meetings, sales kickoffs, and other types of events have all been run by different departments on varying technologies. This fragmentation greatly limits the number of insights that marketing, events, and sales teams could be utilizing to build pipeline or retain clients. To make matters worse, these teams are now further separating their […]

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  • The Secret to Our Success

    The Secret to Our Success

    Earlier this month, RainFocus placed 1549 on the Inc. 5000 list of the fastest-growing companies in America. RainFocus was the only event software company to make the list. When asked what has driven the company’s growth, President and Founder, Doug Baird explained, “The reason we’ve been able to grow at such an amazing rate is […]

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