Category: Event Data Measurement and ROI
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5 Essential Elements of Successful Video Streaming for Events
Video streaming has taken on a whole new role in the production of events in 2021. As teams ramp up for a future filled with hybrid audiences, they are exploring new ways to stream and market their video content. With so many options available, finding a video streaming provider can be both exciting and nerve-wracking. […]
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How to Overcome Virtual Event Fatigue
After a year of constant webinars, on-demand videos, and virtual chatting, attendees are anxious to get back to in-person meetings and events. Likewise, event professionals are beginning to feel a sweeping sense of virtual fatigue as they struggle to keep attendees’ attention. Results of our most recent State of Events survey show that fewer than […]
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An Event Tech Team’s Guide to Replatforming
In today’s environment, you need a flexible platform to power event success and often that entails ditching antiquated technology for a more modern, SaaS-based end-to-end event solution. Replatforming is arguably one of the most difficult endeavors you can tackle, especially in the midst of a busy events season, but in working with the most innovative […]
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From One Marketer to Another: Best Practices for Attendee Data Capture & Reporting
For the majority of my career, I’ve led demand and campaign strategy focused on attracting and engaging qualified buying groups across a series of integrated programs and tactics. One of the most influential tactics in our program mix and customer lifecycle always circled back to events. Events by far are the most impactful in acquiring […]
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RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report
Today, RainFocus was listed as a Strong Performer in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. We believe the strength of the RainFocus Platform is demonstrated by its highest-ranked current offering category score. The Forrester report states, “RainFocus’ capabilities for agenda management, session engagement, nonspeaker content sharing, lead management, event data management, […]
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Top 10 Event Management Resolutions for 2021
The new year has never felt more like a new beginning for event professionals than it does in 2021. With the uncertainty and struggle of 2020 behind us, we can focus on a bright future filled with new technology and key learnings from those who pioneered virtual events last year. As you make plans, consider […]
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Highlights from the State of Events Study 2021
Recently, RainFocus and Impact Point Group conducted a study of the industry’s premier events to uncover how organizations are approaching their event strategies for 2021. As event teams kick off the new year, we’ve put together this blog post with highlights of the survey results. As data geeks who are passionate about all things events, […]
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Account-Based Marketing Events Strategy
In a world where buyers are bombarded with information everywhere they go, personalization is needed now more than ever before. In response to this need, many B2B marketing and sales teams are already practicing account-based marketing (ABM) in hopes of accelerating their buyers’ journeys with tailored outreach. ABM is all about a focused approach in […]
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Post-Event Engagement: Six Steps for Converting Virtual Attendees into Qualified Prospects
It’s time to stop thinking of the virtual attendee experience within the bounds of your event. This year, events and marketing are converging in a way that no one could have anticipated. Instead of working independently, these teams are combining to extend attendee engagement long after the event has ended. This prolonged engagement enables cross-functional […]
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Quarterly Product Webinar Recap – Q4 2020
Each quarter, we conduct a product webinar to update our clients about the enhancements we’ve made to better serve their event needs. Here are a few of the product improvements that we’ve made this past quarter: Virtual Delivery Enhancements This past quarter, we made several enhancements to our platform to better accommodate your needs for […]