RainFocus Blog

Category: Event Data Measurement and ROI

  • Six Best Practices for Collecting and Using Event Attendee Feedback 

    Six Best Practices for Collecting and Using Event Attendee Feedback 

    Attendee feedback ranks among the most important elements that event leaders consider when measuring event success. According to the most recent RainFocus State of Events study, survey results often factor nearly as heavily as event KPIs such as engagement, registration, and attendance.   Complementing rich data and reporting automatically generated throughout the event, this candid, personalized […]

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  • Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership

    Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Ashleigh Cook, senior vice president, marketing at RainFocus, to talk […]

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  • How to Get Executive Buy-In for Your Hybrid Events

    How to Get Executive Buy-In for Your Hybrid Events

    Executives play an important role in the buying process. They provide resources, funding, and other assistance that can lead to event success. Oftentimes, getting executive buy-in can be the most difficult part of planning a hybrid event. To get your executives on board, you’ll need to first prove the value of your hybrid event. Put […]

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  • Choosing the Best Platform Provider for Hybrid Events

    Choosing the Best Platform Provider for Hybrid Events

    Choosing the ideal event marketing and management platform has never been more difficult. As organizations turn their focus to hybrid delivery, they are seeking event solutions that can do it all. Unfortunately, several misconceptions about hybrid event technology have been formed with the rise of so many new vendors in the space. To combat these […]

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  • How to Execute a Winning Hybrid Event Portfolio with RainFocus Client Success

    How to Execute a Winning Hybrid Event Portfolio with RainFocus Client Success

    Hybrid is more than just event delivery. It is a comprehensive and unified event strategy that encompasses all events in your company portfolio. While a hybrid event could look like a blended in-person/virtual event, we see it more of a way for you to meet the needs of a larger number of attendees and gather […]

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  • 3 Ways that RainFocus Integrations Can Enhance the Success of Your Event

    3 Ways that RainFocus Integrations Can Enhance the Success of Your Event

    When hosting events, it is important that you provide an excellent experience for your attendees. With the way that we unify events and marketing teams at RainFocus, we make it possible to connect and customize your event with integrations. In fact, according to the Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 Report, “RainFocus […]

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  • How to Take Your Virtual Event Sponsorships to the Next Level

    How to Take Your Virtual Event Sponsorships to the Next Level

    While everyone is talking about planning for hybrid events, virtual events remain the prominent form of delivery for now. In a recent meeting our team had with event technology experts from around the world, we discussed the top concerns of modern event professionals. The leading concern was virtual event sponsorships — how do you drive […]

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  • How to Accommodate Growth in a Modernized Hybrid Event Ecosystem

    How to Accommodate Growth in a Modernized Hybrid Event Ecosystem

    Throughout 2020 and 2021, RainFocus has been working with the world’s largest and most innovative organizations to build the foundation for hybrid event scalability and success. By accomodating multiple audiences, we anticipate that hybrid events will have the potential to exceed the benchmarks set by virtual events. As organizations begin to plan for and implement […]

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  • 5 Essential Elements of Successful Video Streaming for Events

    5 Essential Elements of Successful Video Streaming for Events

    Video streaming has taken on a whole new role in the production of events in 2021. As teams ramp up for a future filled with hybrid audiences, they are exploring new ways to stream and market their video content. With so many options available, finding a video streaming provider can be both exciting and nerve-wracking. […]

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  • How to Overcome Virtual Event Fatigue

    How to Overcome Virtual Event Fatigue

    After a year of constant webinars, on-demand videos, and virtual chatting, attendees are anxious to get back to in-person meetings and events. Likewise, event professionals are beginning to feel a sweeping sense of virtual fatigue as they struggle to keep attendees’ attention. Results of our most recent State of Events survey show that fewer than […]

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