Category: Best Practices
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How to Create an Ideal Event Registration Experience
No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal. Attendees at business events are no different. Advance online registration must be quick and easy. Those […]
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Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals
When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]
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Six Best Practices for Collecting and Using Event Attendee Feedback
Attendee feedback ranks among the most important elements that event leaders consider when measuring event success. According to the most recent RainFocus State of Events study, survey results often factor nearly as heavily as event KPIs such as engagement, registration, and attendance. Complementing rich data and reporting automatically generated throughout the event, this candid, personalized […]
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In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey
How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]
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From Challenge to Opportunity: Adam Parry on Event Trends for 2022
Two years ago, it may have seemed unfathomable that the COVID-19 pandemic would still be such a fixture in any discussions of the event industry. But rather than seeing virtual events as a temporary forced necessity, leading organizations are now seizing on the cascade of initially pandemic-related changes as permanent opportunities for growth and greater […]
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Steps to Success: Adding a COVID-19 Vaccine Requirement to Your Event
As more and more people become fully vaccinated against COVID-19 (85% of adults in the U.S. have received at least one dose, as of Dec. 17) — and medium and large in-person events increasingly fill our calendars once again — many organizations are now requiring all attendees to provide proof of vaccination to attend their event. […]
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When to Go Virtual — The Role of Virtual Experiences in an Event Program
With recent news of the COVID-19 Omicron variant, many event teams around the world are again questioning whether or not they should host an in-person experience. But regardless of the course of the pandemic, the ultimate goal for many is to optimize their event programs to include a mix of both in-person and virtual events. […]
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Four Hidden Event Branding Opportunities
A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless list of on-site tasks, on-point branding remains critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across […]
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How to Communicate With and Enable Your Event Speakers
Your event content is often among the most valuable content that your organization puts together. Hours of insight-filled sessions can be converted into hundreds of short videos, blog posts, guides, social outreach, email assets, and more. Now that many events are either virtual or hybrid, content is even easier to reuse. With so many organizations […]
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Key Considerations for Your Event Marketing Budget
For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]