Blog

Category: Best Practices

  • In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey

    In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey

    How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]

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  • From Challenge to Opportunity: Adam Parry on Event Trends for 2022

    From Challenge to Opportunity: Adam Parry on Event Trends for 2022

    Two years ago, it may have seemed unfathomable that the COVID-19 pandemic would still be such a fixture in any discussions of the event industry. But rather than seeing virtual events as a temporary forced necessity, leading organizations are now seizing on the cascade of initially pandemic-related changes as permanent opportunities for growth and greater […]

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  • Steps to Success: Adding a COVID-19 Vaccine Requirement to Your Event

    Steps to Success: Adding a COVID-19 Vaccine Requirement to Your Event

    As more and more people become fully vaccinated against COVID-19 (85% of adults in the U.S. have received at least one dose, as of Dec. 17) — and medium and large in-person events increasingly fill our calendars once again — many organizations are now requiring all attendees to provide proof of vaccination to attend their event. […]

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  • When to Go Virtual — The Role of Virtual Experiences in an Event Program

    When to Go Virtual — The Role of Virtual Experiences in an Event Program

    With recent news of the COVID-19 Omicron variant, many event teams around the world are again questioning whether or not they should host an in-person experience. But regardless of the course of the pandemic, the ultimate goal for many is to optimize their event programs to include a mix of both in-person and virtual events. […]

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  • Four Hidden Event Branding Opportunities

    Four Hidden Event Branding Opportunities

    A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless list of on-site tasks, on-point branding remains critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across […]

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  • How to Communicate With and Enable Your Event Speakers

    How to Communicate With and Enable Your Event Speakers

    Your event content is often among the most valuable content that your organization puts together. Hours of insight-filled sessions can be converted into hundreds of short videos, blog posts, guides, social outreach, email assets, and more. Now that many events are either virtual or hybrid, content is even easier to reuse. With so many organizations […]

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  • Key Considerations for Your Event Marketing Budget

    Key Considerations for Your Event Marketing Budget

    For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]

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  • Four Keys to a Safer In-Person Event Right Now

    Four Keys to a Safer In-Person Event Right Now

    As the COVID-19 pandemic continues in the U.S., the Delta variant has left many event teams feeling a bit of whiplash. Scrupulously designed plans to gather in person that seemed safe just a couple months ago now require review, sure-bet sponsors are stalling, and registered attendees are sending worried questions. Fortunately, there are steps you […]

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  • Hybrid Gamification Drives Engagement For All Event Attendees

    Hybrid Gamification Drives Engagement For All Event Attendees

    A great way to keep your attendees engaged throughout your event is gamification. For hybrid events, make sure to accommodate all attendees through hybrid gamification. This type of gamification helps create more memorable experiences for attendees and enables networking. In this post, we’ll discuss the benefits and purposes of hybrid games. Connection Through Hybrid Gamification […]

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  • How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format

    How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format

    Given recent developments in the COVID-19 pandemic, such as the delta variant, many event teams are returning to virtual event formats. As conditions evolve, event speakers must be prepared to address and engage with their audiences in an in-person, virtual, or hybrid format. Below are a few tips to help speakers prepare to deliver professional, […]

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