Category: Best Practices
-
Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event
Attending an event in person often means days of total immersion. From morning through evening each day, attendees are consuming and interacting with content, networking, talking about industry topics with people they run into, and perhaps even collecting branded swag to take home. For virtual attendees, obvious advantages include greater schedule flexibility and lower attendance costs […]
-
Small Events, Big Impact: Tips for Better Small Events
Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience. Small events, such as networking lunches, specialized webinars, and user conferences around a particular topic, also lend themselves especially well to building trust and relationships. Right now, with many marketing organizations tightening their […]
-
“Today Is a Turning Point”: RainFocus Execs Discuss Adobe Partnership and Industry Trends at INSIGHT 2023 Keynote
RainFocus INSIGHT 2023 opened with an inspiring keynote, as RainFocus leaders Doug Baird (founder and president) and JR Sherman (CEO) took to the stage in front of a crowd of live attendees. The executives were joined by Nik Shroff, senior director, Global Technology Partners, at Adobe. Baird’s declaration that “Today is a turning point” rang true […]
-
“The Path Forward”: JR Sherman and Alicia Tillman Reflect on Pandemic Pivots and Events’ Value in Any Economic Climate
With every challenge comes opportunity. During a candid fireside chat at RainFocus INSIGHT 2023, industry vets JR Sherman (CEO of RainFocus) and Alicia Tillman (chief revenue officer at Capitolis and RainFocus board member) offered a realistic but wholly reassuring take on recent trends. From returning to large-scale in-person events while delivering hybrid engagement to confronting […]
-
Four Best Practices for Using Chat to Engage Your Event Attendees
From texting with family and friends to contacting their in-store shopper about their grocery delivery, most people use digital chat in many forms every day. RainFocus’ new Attendee-to-Attendee Chat feature brings the instant convenience and powerful relationship-building of chat to any event. A chat tool fosters meaningful one-on-one connections within an in-person crowd of thousands, […]
-
A Look Ahead: Four Trends in the Events Industry for 2023
After a roller-coaster ride in the past few years thanks to the COVID-19 pandemic and the dramatic changes it ushered in, the events industry is ready for anything in 2023. Ever adaptable and bold, leading companies can incorporate past lessons and emerging patterns to continue to run best-in-class event programs. By working alongside many of […]
-
How to Create an Ideal Event Registration Experience
No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal. Attendees at business events are no different. Advance online registration must be quick and easy. Those […]
-
Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals
When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]
-
Six Best Practices for Collecting and Using Event Attendee Feedback
Attendee feedback ranks among the most important elements that event leaders consider when measuring event success. According to the most recent RainFocus State of Events study, survey results often factor nearly as heavily as event KPIs such as engagement, registration, and attendance. Complementing rich data and reporting automatically generated throughout the event, this candid, personalized […]
-
In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey
How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]