RainFocus Blog

Author: RainFocus

  • Why Successful Event Directors Use Internal Segmentation

    Why Successful Event Directors Use Internal Segmentation

    Steven Covey once claimed, “Most of us spend too much time on what is urgent and not enough time on what is important.” Is your event team falling into this trap? Event management is urgent by nature; this is why event teams plan months, even years ahead. As you ebb closer to your event start […]

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  • What Is Experiential Marketing?

    What Is Experiential Marketing?

    Experiential marketing, otherwise known as “engagement marketing,” is an approach that helps customers to experience a brand using non-traditional advertising strategies that engage customers in an interactive experience, such as an event, an art installation, or a game. Experiential marketing often encompasses other marketing strategies ranging from individual sampling (such as distributing food or perfume […]

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  • RainFocus Secures $40 Million Strategic Growth Investment

    RainFocus Secures $40 Million Strategic Growth Investment

    We start 2019 with some big news! RainFocus has partnered with JMI Equity to secure a $40 million strategic growth investment to accelerate and scale the platform. As a company, this sets the stage for an exciting and extremely productive year ahead. But for our clients and future customers, this means building the value of your […]

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  • Join RainFocus for Confab ’19 & Learn Enterprise Event Tech

    Join RainFocus for Confab ’19 & Learn Enterprise Event Tech

    UPDATE: Thanks to everyone that came! Was a great event! Join RainFocus for Confab SLC, an afternoon of networking and learning how the most iconic user conferences are planned, executed and analyzed! Held in conjunction with the 2019 Silicon Slopes Tech Summit, RainFocus Confab SLC is a must-attend for companies looking to strategically level up […]

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  • Seven Exhibitor Tips to Attract Foot Traffic at Your Next Conference

    Seven Exhibitor Tips to Attract Foot Traffic at Your Next Conference

    Walk through any exhibit hall at any conference and you’ll find yourself immediately surrounded by countless attempts to grab your attention. After all, exhibitors have paid good money for their place amongst the crowd, and they intend to make the most of it. If you are the exhibitor, the competition for attention is fierce. And […]

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  • The UEM Model — A Roadmap For Rethinking Your Events

    The UEM Model — A Roadmap For Rethinking Your Events

    Alice – “Would you tell me, please, which way I ought to go from here?”Cheshire Cat – “That depends a good deal on where you want to get to.”Alice – “I don’t much care where –”Cheshire Cat – “Then it doesn’t matter which way you go.” ― Lewis Carroll, Alice in Wonderland This small exchange […]

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  • Four Data-Driven Tactics to Increase Event Registration and Re-Attendance

    Four Data-Driven Tactics to Increase Event Registration and Re-Attendance

    Event planners work year round to strategically plan out their events and attract as many attendees as possible. Achieving increased attendance rates isn’t something you can do quickly in the few weeks leading up to an event. That’s why event directors initiate year-long engagement campaigns, using everything from targeted email blasts to social media campaigns. […]

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  • Going Beyond Contact Info: Eight Common Registration Questions

    Going Beyond Contact Info: Eight Common Registration Questions

    Attendees registering for an event are typically asked a variety of predictable questions. Name, title, company, email and phone number are among some of the most general information event teams collect from each attendee. But for all the obvious questions there are others nearly as popular but less anticipated. Here are eight common registration questions […]

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  • Key Steps to Creating the Perfect Swag Bag

    Key Steps to Creating the Perfect Swag Bag

    Admit it: after an attending an event, you’ve left more than one goody bag behind in the hotel room, or worse—in the garbage. Maybe you’ve considered giving up on the idea of handing out swag bags at your own events altogether. But, with good reason, swag bags are one of those things that event planners […]

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  • Nine Tips For Optimizing Your Event’s Education Sessions

    Nine Tips For Optimizing Your Event’s Education Sessions

    Ask a conference attendee why they are there and they’ll likely tell you for the education sessions. The education offerings of any conference act as one of the most powerful reasons individuals choose to dedicate the time, money and all needed resources required to physically attend an event. It’s no surprise that event teams place […]

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