RainFocus Blog

Author: RainFocus

  • Talking With Execs: Mike Bushman

    Talking With Execs: Mike Bushman

    The landscape of event technology is constantly evolving. Without a clear vision, it can be easy for companies to get lost in all the noise. The RainFocus team is lead by a group of industry leaders, and the RainFocus Platform excels because of their knowledge and expertise. Mike Bushman, Chief Technical Officer (CTO), has been […]

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  • The Best Exhibitor Experience in the Industry

    The Best Exhibitor Experience in the Industry

    As an exhibitor manager, you know that providing a positive experience for your exhibitors is mutually beneficial. Keeping the on-site staff happy helps them recognize that your event was a positive experience and will encourage them to attend your events in the future. Improving the on-site experience doesn’t need to be difficult; here are a […]

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  • How CSEs Drive Success for Companies and Clients

    How CSEs Drive Success for Companies and Clients

    What is a CSE? Customer Success Executives or CSEs act as a bridge between companies and their clients. Their responsibilities include listening to customer feedback, addressing clients’ needs, and promoting a healthy and mutually-beneficial business relationship overall. Their role is essential to the growth and success of their company. At RainFocus, our CSE team is […]

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  • RainFocus: Security Is in Our DNA

    RainFocus: Security Is in Our DNA

    Information security risks have greatly increased for organizations in recent years. From hackers becoming more skilled to customer expectations and new regulations that can significantly impact organizations’ bottom lines, information security can no longer be an afterthought. At RainFocus, we understand these risks and proactively work to keep our organization one step ahead of the […]

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  • Five Influencers You Should Know in the Events Industry

    Five Influencers You Should Know in the Events Industry

    Influencers Provide Visibility and Credibility Over the last decade influencers have exploded in popularity. As their name suggests, they are capable of influencing thousands, even millions of people with their content, and tend to have an engaged and loyal following. Due to their popularity and prevalence, they have become a viable way for companies to […]

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  • Ditching Legacy Software for Innovative New Solutions

    Ditching Legacy Software for Innovative New Solutions

    The Client: Oracle Wendy is an events manager at Oracle. She manages Oracle’s biggest event (OpenWorld, North America) as well as several other conferences with attendance ranging from 6,000 to 10,000 attendees. We sat down with Wendy to talk about how Oracle’s badge printing process has changed since working with RainFocus. The Problem: Outdated Event […]

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  • Dream It, Build It – RainFocus Revolutionized Event Design With the Release of Workflow Builder

    Dream It, Build It – RainFocus Revolutionized Event Design With the Release of Workflow Builder

    RainFocus, the leading Event Marketing Platform, announced the release of its game-changing Workflow Builder. The ability to automate event processes is essential to event teams. They’re searching for new ways to efficiently and intelligently assist their attendees in registration and drive them to value. The new RainFocus Workflow Builder delivers this technology to the event […]

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  • Does Content Dictate Theme or Does Theme Dictate Content?

    Does Content Dictate Theme or Does Theme Dictate Content?

    Good themes and content prevent events (especially recurring events) from becoming stale. Networking opportunities aside, you need to give your attendees a good reason to keep coming back. The more cohesive your theme and content are the more memorable your event will be and the more likely your attendees will be to return next year. […]

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  • Keep Your Lines Short and Your Attendees Happy

    Keep Your Lines Short and Your Attendees Happy

    Good things come to those who wait. That’s how the saying goes, and while there is some truth to it, attendees shouldn’t have to wait in long lines to register or check-in at an event. Fortunately, with some strategic planning waiting in lines can become a thing of the past. Whether you want to direct […]

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  • How To Fake It While You Make It: Five Best Practices for Early Registration

    How To Fake It While You Make It: Five Best Practices for Early Registration

    In a perfect world all of your event content would be ready a year in advance, long before early bird registration even opens; the reality is that wrangling speakers and narrowing down session topics often takes longer than expected. In order to appease superfans and quality seekers who are anxious to lock down their spot […]

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