Blog

Author: JR Sherman

  • Announcing the Closure of RainFocus’ Series C Funding Round

    Announcing the Closure of RainFocus’ Series C Funding Round

    We are thrilled to announce that we have closed a financing round from KKR, a leading global investment firm, and JMI Equity, a current partner and growth equity firm focused on investing in leading software companies. The funding and partnership will enable our team to further enhance our event management and marketing platform, grow our […]

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  • 2021 Events: The Best Laid Plans…

    2021 Events: The Best Laid Plans…

    Planning your 2021 events?  As the old adage goes, the best-laid plans…well, you know the rest. As marketing teams begin to plan their 2021 events, the ‘pivotal’ question we’re continually asked is, ‘when will physical events return?’ Based on results from our State of Events 2021 study and hundreds of interactions, we are hearing a […]

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  • The Four Phases of Virtual Pivot

    The Four Phases of Virtual Pivot

    While the events industry has been hit especially hard in these unprecedented times, it is resilient. The value that events have provided in face-to-face engagement still exists and will only become more powerful now that virtual delivery has been built into everything that we do. In this new uncharted territory, there are four phases in […]

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  • Roadblocks That Led to the Establishment of RainFocus

    Roadblocks That Led to the Establishment of RainFocus

    Kicking Legacy Systems to the Curb The state of event technology before RainFocus was a chaotic mess. The legacy systems that event professionals were accustomed to were pieced-together technologies that required complex integrations and often took months to get up and running. During that time, event professionals relied heavily on the work of development teams […]

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