Author: Jessica F. Lillian
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How to Create an Ideal Event Registration Experience
No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal. Attendees at business events are no different. Advance online registration must be quick and easy. Those […]
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RainFocus INSIGHT 2023: A Sneak Preview of What’s New and Why We’re Excited to Be Back In Person
Anyone who’s attended RainFocus INSIGHT knows that it’s an experience unlike any other. Attendees have the opportunity to not only get expert guidance on making the best use of the RainFocus platform and exploring new features, but also learn about the most important industry trends and network with other events leaders. For INSIGHT 2023, the […]
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Conversations: A Look at Today’s Event Trends With Ashleigh Cook
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down Ashleigh Cook, SVP of marketing at RainFocus, to take a comprehensive look at […]
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Five Ways to Use a Mobile App to Engage Your Attendees and Reach Your Event Goals
When we developed the RainFocus Mobile App, we spent eight months researching what matters most to attendees and event managers. We interviewed more than 50 people who spoke about their experiences attending events, as well as more than 20 event managers to learn their perspective. In our conversations, we repeatedly heard a few themes. In […]
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Six Best Practices for Collecting and Using Event Attendee Feedback
Attendee feedback ranks among the most important elements that event leaders consider when measuring event success. According to the most recent RainFocus State of Events study, survey results often factor nearly as heavily as event KPIs such as engagement, registration, and attendance. Complementing rich data and reporting automatically generated throughout the event, this candid, personalized […]
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Conversations: Brian Wilson on RainFocus’ Client Success Approach and the Big Return of In-Person Events
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Brian Wilson, chief customer officer, at RainFocus, to talk about […]
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Conversations: Ashleigh Cook on the Importance of Holistic Event Data and a Marketing Partnership
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Ashleigh Cook, senior vice president, marketing at RainFocus, to talk […]
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Four Best Practices for In-Person Events
With large in-person events in full swing and conference centers around the world filled, many companies are looking for more ways to improve their events. Here are four best practices for providing an optimal attendee experience and maximizing engagement: Work with speakers and agencies to adapt content for the setting. Every space is different, and […]
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Are Hybrid Events Here to Stay? Three Reasons to Keep In-Person and Virtual Options
Gathering with peers and thought leaders in person boasts unique networking opportunities and that undefinable “energy in the room.” But in many cases, sticking with a hybrid approach will continue to provide benefits for organizations and attendees alike. Think options, flexibility, and the best of both worlds.
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What to Do When Your Event Plans Change: The Complete RainFocus Pivot-to-Virtual Event Toolkit
For the modern event leader, nimbleness is key. Even as many in-person events resume following a long hiatus (and a few fits and starts) during the COVID-19 pandemic, organizations recognize that virtual events remain an option, whether as a planned additional component of the event program or a backup option. In addition to pivots to […]