Author: Jessica F. Lillian
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How to Supercharge Your Marketing Channel With Event Data
Whether you’re a marketing leader seeking to start or improve a true omnichannel marketing program or an events leader who wants to make sure your events are providing maximum organizational ROI, it’s all about the data. More specifically, it’s all about the data from events. Events have long been known for providing a treasure trove…
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Generative AI for Event Marketers: Top Current Opportunities
Buzzy new trends and technologies pop up regularly on the event marketing radar. Some fizzle out despite their initial promise. Some deliver incremental change. Others ultimately prove to fundamentally reshape the way event teams operate. Over the past several months, generative AI has demonstrated strong potential to fall in the last category. With the rising…
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How to Harness the Power of Events to Drive Business Growth
For prepared teams, challenging conditions are a chance to shine! That’s the top takeaway in our new e-book, Five Keys to Event Success in Any Economic Climate. This free guide to modern event channel management provides a blueprint for creating and running effective, memorable events that deliver solid ROI — even in the face of…
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Conversations: Brian Gates on Breaking Down Silos and Harnessing Powerful Event Data
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Brian Gates, senior vice president of industry strategy at RainFocus. With an…
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Anatomy of a Perfect Event Badge
Event badges are small but mighty: These indispensable items worn by your event attendees perform a wide array of functions at any event. While they may seem basic in comparison to more complex elements of event planning and execution, great event badges are worth taking the time to create and distribute. RainFocus has helped organizations…
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What Is the Difference Between Zero-Party Data and First-Party Data?
Event leaders and marketers know that the impending end of cookies will make zero-party and first-party data from their event attendees — and from other potential buying group members — increasingly important. There’s been no shortage of buzz about the value of these data types in establishing and growing client relationships. Your event platform must fully support…
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Conversations: Jon Kerby on Data Privacy and the Importance of Security Certifications
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Jon Kerby, senior director of information security at RainFocus, to talk about…
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What Should You Look For in a Modern Event Management Platform?
First, some exciting news: If you haven’t heard, RainFocus was recently named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. The influential research firm thoroughly evaluated 14 of the most significant B2B event management technology players against 28 criteria, and the results speak for themselves! RainFocus received the highest possible…
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Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event
Attending an event in person often means days of total immersion. From morning through evening each day, attendees are consuming and interacting with content, networking, talking about industry topics with people they run into, and perhaps even collecting branded swag to take home. For virtual attendees, obvious advantages include greater schedule flexibility and lower attendance costs…
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“Today Is a Turning Point”: RainFocus Execs Discuss Adobe Partnership and Industry Trends at INSIGHT 2023 Keynote
RainFocus INSIGHT 2023 opened with an inspiring keynote, as RainFocus leaders Doug Baird (founder and president) and JR Sherman (CEO) took to the stage in front of a crowd of live attendees. The executives were joined by Nik Shroff, senior director, Global Technology Partners, at Adobe. Baird’s declaration that “Today is a turning point” rang true…