RainFocus Blog

Author: Heather Pryor

  • Highlights from RainFocus’ Quarterly Product Webinar

    Highlights from RainFocus’ Quarterly Product Webinar

    This week, we hosted our quarterly product webinar during which RainFocus product owners demonstrated enhancements that will enable clients to deliver best-in-class virtual and hybrid experiences for their audiences. The primary focus areas of the webinar included event templates, our new Media Suite, and gamification enhancements. Event Templates Having delivered virtual experiences to over 3.5M […]

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  • How to Accommodate Growth in a Modernized Hybrid Event Ecosystem

    How to Accommodate Growth in a Modernized Hybrid Event Ecosystem

    Throughout 2020 and 2021, RainFocus has been working with the world’s largest and most innovative organizations to build the foundation for hybrid event scalability and success. By accomodating multiple audiences, we anticipate that hybrid events will have the potential to exceed the benchmarks set by virtual events. As organizations begin to plan for and implement […]

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  • 5 Essential Elements of Successful Video Streaming for Events

    5 Essential Elements of Successful Video Streaming for Events

    Video streaming has taken on a whole new role in the production of events in 2021. As teams ramp up for a future filled with hybrid audiences, they are exploring new ways to stream and market their video content. With so many options available, finding a video streaming provider can be both exciting and nerve-wracking. […]

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  • Six Simple Ways to Ensure Virtual Event Attendance

    Six Simple Ways to Ensure Virtual Event Attendance

    Event organizers often see a large discrepancy between the number of attendees who register for an event and those that actually attend. Virtual events have proven to attract 4-6x the number of physical attendees, however on average, only 63% of those registered actually turn up to the virtual event. Why is this so common? Put […]

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  • How to Overcome Virtual Event Fatigue

    How to Overcome Virtual Event Fatigue

    After a year of constant webinars, on-demand videos, and virtual chatting, attendees are anxious to get back to in-person meetings and events. Likewise, event professionals are beginning to feel a sweeping sense of virtual fatigue as they struggle to keep attendees’ attention. Results of our most recent State of Events survey show that fewer than […]

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  • Planning for Hybrid Events: Takeaways from RainFocus’ Product Working Group

    Planning for Hybrid Events: Takeaways from RainFocus’ Product Working Group

    Yesterday we were thrilled to host a product working group discussion with event professionals from leading enterprise organizations. In the meeting, we discussed our strategy for hybrid events, including how the RainFocus Platform enables a safe return to physical events, how to optimize the attendee experience both online and in person, exhibitor activation, measurement, and […]

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  • How to Reevaluate Your Virtual Event Content Strategy

    How to Reevaluate Your Virtual Event Content Strategy

    Almost one year ago, RainFocus was the first event marketing and management solution to convert a massive global conference into a successful virtual experience. At that time, nobody could have foreseen how valuable virtual event content would become. As we tracked events throughout 2020, we saw some dramatic increases when comparing spring events to fall […]

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  • Ten Ways to Market Virtual Booths

    Ten Ways to Market Virtual Booths

    Virtual booths can be just as powerful, if not more so, than a live exhibit hall. The challenge is getting attendees to visit and interact with those booths. During our RainFocus INSIGHT panel, Providing Exhibitors With Value to Keep Them Coming Back, attendees showed interest in virtual booth promotion. In response to their questions, we’ve […]

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  • Exploring Virtual Event Gamification

    Exploring Virtual Event Gamification

    Virtual event gamification was a recurring topic during RainFocus INSIGHT (our annual user conference) this year. Gamification can be incorporated into any event to help your team meet your engagement goals whether it’s motivating more attendees to register early, increasing the number of sessions attended per attendee, or boosting interaction for exhibitors. As gamification has […]

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  • Reflecting on 2020: Learnings and Predictions for 2021

    Reflecting on 2020: Learnings and Predictions for 2021

    One of the primary purposes we have for hosting our user conference each year is to reflect on the previous year and determine how we can improve events in the coming year. In 2020, nearly everything changed within the span of three weeks. RainFocus President and Founder, Doug Baird explained this industry-altering year in his […]

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