RainFocus Blog

Author: Heather Pryor

  • Key Considerations for Your Event Marketing Budget

    Key Considerations for Your Event Marketing Budget

    For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]

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  • RainFocus INSIGHT: All of Your Top Questions, Answered!

    RainFocus INSIGHT: All of Your Top Questions, Answered!

    With 2022 right around the corner, our team is ramping up for our annual event program, RainFocus INSIGHT. This hybrid event program will feature speakers from some of the most renowned organizations worldwide including Cisco, Informatica, and many others. With the growing anticipation for the program, we have compiled this list to provide you quick […]

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  • Sneak Preview: An Inside Look at RainFocus INSIGHT 2022

    Sneak Preview: An Inside Look at RainFocus INSIGHT 2022

    We’re excited to announce RainFocus INSIGHT 2022, a hybrid program featuring a series of immersive experiences. The INSIGHT program will start this fall as we accelerate the innovation of event marketing and management technology through virtual webinars, meetings, and more. Then, join us in person or online February 7–9 for our annual RainFocus INSIGHT Conference […]

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  • Hybrid Gamification Drives Engagement For All Event Attendees

    Hybrid Gamification Drives Engagement For All Event Attendees

    A great way to keep your attendees engaged throughout your event is gamification. For hybrid events, make sure to accommodate all attendees through hybrid gamification. This type of gamification helps create more memorable experiences for attendees and enables networking. In this post, we’ll discuss the benefits and purposes of hybrid games. Connection Through Hybrid Gamification […]

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  • How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format

    How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format

    Given recent developments in the COVID-19 pandemic, such as the delta variant, many event teams are returning to virtual event formats. As conditions evolve, event speakers must be prepared to address and engage with their audiences in an in-person, virtual, or hybrid format. Below are a few tips to help speakers prepare to deliver professional, […]

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  • How to Get Executive Buy-In for Your Hybrid Events

    How to Get Executive Buy-In for Your Hybrid Events

    Executives play an important role in the buying process. They provide resources, funding, and other assistance that can lead to event success. Oftentimes, getting executive buy-in can be the most difficult part of planning a hybrid event. To get your executives on board, you’ll need to first prove the value of your hybrid event. Put […]

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  • Twelve Forms of Hybrid Event Content That Both In-Person and Digital Audiences Can Enjoy

    Twelve Forms of Hybrid Event Content That Both In-Person and Digital Audiences Can Enjoy

    Ensuring both your in-person and digital audiences find paramount value from your hybrid event content takes skillful planning. Due to the recent evolution of event management and marketing platforms, there are millions of ways to connect your two audiences. But before we offer you ideas for delivering content to both a digital and a physical […]

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  • 3 Ways that RainFocus Integrations Can Enhance the Success of Your Event

    3 Ways that RainFocus Integrations Can Enhance the Success of Your Event

    When hosting events, it is important that you provide an excellent experience for your attendees. With the way that we unify events and marketing teams at RainFocus, we make it possible to connect and customize your event with integrations. In fact, according to the Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 Report, “RainFocus […]

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  • Answers to Common Questions About Hybrid Events

    Answers to Common Questions About Hybrid Events

    If there is one thing that all event professionals can agree on right now, it’s that hybrid events are still somewhat of a mystery. Hybrid events have the potential to be the greatest drivers for maximum engagement, insights, and sponsorship value, yet everyone is still questioning how best to execute them. In helping our clients […]

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  • How to Take Your Virtual Event Sponsorships to the Next Level

    How to Take Your Virtual Event Sponsorships to the Next Level

    While everyone is talking about planning for hybrid events, virtual events remain the prominent form of delivery for now. In a recent meeting our team had with event technology experts from around the world, we discussed the top concerns of modern event professionals. The leading concern was virtual event sponsorships — how do you drive […]

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