Author: Brian Gates
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Crucial Steps to Digitizing Your Event
The coronavirus, or COVID-19, is rattling the globe and no industry is immune to the fallout. It’s no secret that the virus has hit marketing events hard. Cancellations are making national headlines as organizations work to mitigate the spread of illness. But before pulling the plug on your event, know that RainFocus has powerful built-in…
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Top Five Industry Trends to Look Out For in 2020
2020 is poised to be the biggest year in the event tech industry so far. In 2019 we saw huge trends including an increased focus on data and actionable insights, the rise of scalable SaaS solutions, and the adoption of mobile event apps. This year we’ve identified five new trends that will shape the events…
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Agile: The Mindset Behind Unified Event Management
What is Agile? You can ask any programmer this question and they’ll probably come up with some complex definition about methodologies, sprints, and umbrellas. While those terms might make sense to your development team, at RainFocus, we choose to look at Agile as a simple team-unifying mindset. Although there may be many ways to execute…
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Five Reasons Why Experiential Marketing is so Effective
Experiential marketing employs non-traditional advertising techniques to create an immersive experience for customers. It is incredibly effective at achieving loyal, long-term customers. Here are five reasons why experiential marketing is so impactful in the areas that can be most challenging for marketers: 1. Experiential marketing is customer-centric The best customers— meaning those with the highest customer…
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Driving Event ROI
Events are a significant source of spending for marketing teams and on average, comprise 24% of the total marketing spend. Yet only 23% of event marketers are calculating ROI for their events. Compare this lack of transparency with the precision and accuracy around digital marketing efforts and you have a critical challenge growing more significant…
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How Event Teams Can Get Marketing On Their Side
Event directors know that communication is not just an aspect of the work they do; it’s at the very core. They communicate not only with their attendees and event presenters or facilitators, but also with colleagues in other departments. In the ideation phase of planning an event, it’s beneficial to have representation from any team…
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Why Does the Event Industry Struggle With ROI?
In the event industry, achieving tangible ROI has never been an easy feat. Truly successful events should benefit a company’s bottom line — but more often than not, islands of data get in the way. Legacy systems or point solutions only gather one facet of data (leads, engagement or revenue) without a way to unify…