Blog

Author: Ashleigh Cook

  • An Event Tech Team’s Guide to Replatforming

    An Event Tech Team’s Guide to Replatforming

    In today’s environment, you need a flexible platform to power event success and often that entails ditching antiquated technology for a more modern, SaaS-based end-to-end event solution. Replatforming is arguably one of the most difficult endeavors you can tackle, especially in the midst of a busy events season, but in working with the most innovative […]

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  • From One Marketer to Another: Best Practices for Attendee Data Capture & Reporting

    From One Marketer to Another: Best Practices for Attendee Data Capture & Reporting

    For the majority of my career, I’ve led demand and campaign strategy focused on attracting and engaging qualified buying groups across a series of integrated programs and tactics. One of the most influential tactics in our program mix and customer lifecycle always circled back to events. Events by far are the most impactful in acquiring […]

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  • RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report

    RainFocus Receives Highest Current Offering Score in The Forrester Wave™ Marketing Event Management Solutions Report

    Today, RainFocus was listed as a Strong Performer in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. We believe the strength of the RainFocus Platform is demonstrated by its highest-ranked current offering category score. The Forrester report states, “RainFocus’ capabilities for agenda management, session engagement, nonspeaker content sharing, lead management, event data management, […]

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  • Highlights from the State of Events Study 2021

    Highlights from the State of Events Study 2021

    Recently, RainFocus and Impact Point Group conducted a study of the industry’s premier events to uncover how organizations are approaching their event strategies for 2021. As event teams kick off the new year, we’ve put together this blog post with highlights of the survey results. As data geeks who are passionate about all things events, […]

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  • The Convergence of Events and Marketing

    The Convergence of Events and Marketing

    Now that we’re running virtual events, are we part of digital marketing? This is a question that has come up a lot recently. Traditionally, demand and digital marketing teams have been responsible for the pre-event promotional and post-event follow-up activities. Events teams manage the high-impact experiences to attendees, speakers, and exhibitors—from registration to tear down. […]

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  • The Untapped Value of Virtual Events: Sponsorship Opportunities

    The Untapped Value of Virtual Events: Sponsorship Opportunities

    With frantic pivots to virtual, dwindling marketing budgets, and uncertainty around the future events landscape, the exhibitor experience was largely overlooked for many events this past Spring. Yet, sponsorships remain the fulcrum of monetizing events and require careful attention to justify value, prove ROI, and encourage re-signs. The pivot to virtual has presented a new […]

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