Event badges are small but mighty: These indispensable items worn by your event attendees perform a wide array of functions at any event. While they may seem basic in comparison to more complex elements of event planning and execution, great event badges are worth taking the time to create and distribute. RainFocus has helped organizations […]
As teams prepare for their 2023 events, many are actively searching for new trends and ideas to fuel their event strategies. Many may not be yet worth the hype. During a panel session at our annual INSIGHT conference earlier this year, Katie McIntyre, senior event registration and reporting technologist for Opus Agency remarked, “In many […]
With large in-person events in full swing and conference centers around the world filled, many companies are looking for more ways to improve their events. Here are four best practices for providing an optimal attendee experience and maximizing engagement: Work with speakers and agencies to adapt content for the setting. Every space is different, and […]
At the beginning of 2022, more than 90% of event professionals stated they planned on returning to in-person events as conditions allow. This combination of in-person and virtual events marks a new hybrid era in which exhibitors can truly maximize their investments in events. No longer restricted to just virtual or physical events, they can […]
Gathering with peers and thought leaders in person boasts unique networking opportunities and that undefinable “energy in the room.” But in many cases, sticking with a hybrid approach will continue to provide benefits for organizations and attendees alike. Think options, flexibility, and the best of both worlds.
For the modern event leader, nimbleness is key. Even as many in-person events resume following a long hiatus (and a few fits and starts) during the COVID-19 pandemic, organizations recognize that virtual events remain an option, whether as a planned additional component of the event program or a backup option. In addition to pivots to […]
RainFocus On Demand is an online event industry resource where insights and best practices are shared with site visitors who want to up-level their event experiences and achieve winning results. It offers a comprehensive library of content that is designed to build career skills, provide expert analysis of the latest industry trends, and help users […]
The results of our recent State of Events study suggest that engaging attendees is event organizers’ number-one goal for hybrid events. According to the Virtual Event Tech Guide, published by EventMB Studio, “Engagement features are up across the board, and even old standards like live chat grew from 85.9 percent in 2021 to 93.4 percent […]
With any big shift in an industry comes exciting new job opportunities. Roles that were less common — or never even existed at all — suddenly become critical and highly in demand. At the onset of the massive pivot to virtual events that the industry was forced to take in 2020, leaders realized they suddenly needed […]
According to our latest State of Events survey, 93% of enterprise event professionals are planning on returning to in-person events within the next 12 months if conditions allow — a strong indication that in-person events now play a major role again. Despite professionals’ excitement to bring people back to physical venues, not everyone is ready to […]
How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, to talk about events as […]
No one knows the reality of holding events in our current era better than the leaders who have been trying new ideas, facing new challenges, and celebrating new victories for two years now. At INSIGHT 2022, an all-star panel of industry leaders tackled the most pressing topics of the moment, from audience engagement to content […]