Latest posts

  • How to Communicate With and Enable Your Event Speakers

    How to Communicate With and Enable Your Event Speakers

    Your event content is often among the most valuable content that your organization puts together. Hours of insight-filled sessions can be converted into hundreds of short videos, blog posts, guides, social outreach, email assets, and more. Now that many events are either virtual or hybrid, content is even easier to reuse. With so many organizations […]

  • Make Your 2022 All-Company Kickoff Your Best Yet: Tips for Another Unusual Year

    Make Your 2022 All-Company Kickoff Your Best Yet: Tips for Another Unusual Year

    Ready or not, 2022 is almost here! As we dive headfirst into what is often the busiest time of year, now is the time to make sure your organization’s event plans for early 2022 are squared away. For many organizations, that includes the annual sales kickoff — now increasingly dubbed an all-company kickoff or an […]

  • Conversations: Doug Baird Discusses an Exciting New Product and His Perspective on Pandemic-Prompted Event Evolution

    Conversations: Doug Baird Discusses an Exciting New Product and His Perspective on Pandemic-Prompted Event Evolution

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, about the launch of RainFocus Essential, […]

  • Announcing RainFocus Essential: Simple, Measurable, and Repeatable Experiences in a Snap!

    Announcing RainFocus Essential: Simple, Measurable, and Repeatable Experiences in a Snap!

    Today we publicly announced RainFocus Essential, our small-event package. This solution has been a primary focus of our organization for several years. Although RainFocus has always offered meeting planners a turnkey solution for all of their events, the recent announcement celebrates the enhancements to the Essential package that were made over the last year. What […]

  • Key Considerations for Your Event Marketing Budget

    Key Considerations for Your Event Marketing Budget

    For the vast majority of events, event marketing accounts for the largest spend in a CMO’s event budget. Event marketing accounts for roughly 40% of total marketing spend for B2B businesses on average. Data-driven marketers crave the ability to convert that 40% of their budget into something more substantial than a scanty spreadsheet of registrants’ […]

  • RainFocus INSIGHT: All of Your Top Questions, Answered!

    RainFocus INSIGHT: All of Your Top Questions, Answered!

    With 2022 right around the corner, our team is ramping up for our annual event program, RainFocus INSIGHT. This hybrid event program will feature speakers from some of the most renowned organizations worldwide including Cisco, Informatica, and many others. With the growing anticipation for the program, we have compiled this list to provide you quick […]

  • Sneak Preview: An Inside Look at RainFocus INSIGHT 2022

    Sneak Preview: An Inside Look at RainFocus INSIGHT 2022

    We’re excited to announce RainFocus INSIGHT 2022, a hybrid program featuring a series of immersive experiences. The INSIGHT program will start this fall as we accelerate the innovation of event marketing and management technology through virtual webinars, meetings, and more. Then, join us in person or online February 7–9 for our annual RainFocus INSIGHT Conference […]

  • Conversations: JR Sherman on Series C Funding and a Massive Mindset Shift on Event Format

    Conversations: JR Sherman on Series C Funding and a Massive Mindset Shift on Event Format

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with JR Sherman, chief executive officer at RainFocus, to talk about […]

  • Announcing the Closure of RainFocus’ Series C Funding Round

    Announcing the Closure of RainFocus’ Series C Funding Round

    We are thrilled to announce that we have closed a financing round from KKR, a leading global investment firm, and JMI Equity, a current partner and growth equity firm focused on investing in leading software companies. The funding and partnership will enable our team to further enhance our event management and marketing platform, grow our […]

  • Four Keys to a Safer In-Person Event Right Now

    Four Keys to a Safer In-Person Event Right Now

    As the COVID-19 pandemic continues in the U.S., the Delta variant has left many event teams feeling a bit of whiplash. Scrupulously designed plans to gather in person that seemed safe just a couple months ago now require review, sure-bet sponsors are stalling, and registered attendees are sending worried questions. Fortunately, there are steps you […]

  • Hybrid Gamification Drives Engagement For All Event Attendees

    Hybrid Gamification Drives Engagement For All Event Attendees

    A great way to keep your attendees engaged throughout your event is gamification. For hybrid events, make sure to accommodate all attendees through hybrid gamification. This type of gamification helps create more memorable experiences for attendees and enables networking. In this post, we’ll discuss the benefits and purposes of hybrid games. Connection Through Hybrid Gamification […]

  • How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format

    How to Prepare Your Event Speakers to Deliver Best-in-Class Presentations in Any Format

    Given recent developments in the COVID-19 pandemic, such as the delta variant, many event teams are returning to virtual event formats. As conditions evolve, event speakers must be prepared to address and engage with their audiences in an in-person, virtual, or hybrid format. Below are a few tips to help speakers prepare to deliver professional, […]