RainFocus Blog
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Anatomy of a Perfect Event Badge
Event badges are small but mighty: These indispensable items worn by your event attendees perform a wide array of functions at any event. While they may seem basic in comparison to more complex elements of event planning and execution, great event badges are worth taking the time to create and distribute. RainFocus has helped organizations […]
Latest posts
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Which Emerging Trends in the Events Industry Are Worth the Hype?
As teams prepare for their 2023 events, many are actively searching for new trends and ideas to fuel their event strategies. Many may not be yet worth the hype. During a panel session at our annual INSIGHT conference earlier this year, Katie McIntyre, senior event registration and reporting technologist for Opus Agency remarked, “In many […]
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Four Best Practices for In-Person Events
With large in-person events in full swing and conference centers around the world filled, many companies are looking for more ways to improve their events. Here are four best practices for providing an optimal attendee experience and maximizing engagement: Work with speakers and agencies to adapt content for the setting. Every space is different, and […]
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Providing Exhibitors With Value From In-Person, Hybrid, and Virtual Events
At the beginning of 2022, more than 90% of event professionals stated they planned on returning to in-person events as conditions allow. This combination of in-person and virtual events marks a new hybrid era in which exhibitors can truly maximize their investments in events. No longer restricted to just virtual or physical events, they can […]
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Are Hybrid Events Here to Stay? Three Reasons to Keep In-Person and Virtual Options
Gathering with peers and thought leaders in person boasts unique networking opportunities and that undefinable “energy in the room.” But in many cases, sticking with a hybrid approach will continue to provide benefits for organizations and attendees alike. Think options, flexibility, and the best of both worlds.
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What to Do When Your Event Plans Change: The Complete RainFocus Pivot-to-Virtual Event Toolkit
For the modern event leader, nimbleness is key. Even as many in-person events resume following a long hiatus (and a few fits and starts) during the COVID-19 pandemic, organizations recognize that virtual events remain an option, whether as a planned additional component of the event program or a backup option. In addition to pivots to […]
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RainFocus On Demand: Rodney Hart Answers Top Questions on the New Immersive Learning Experience
RainFocus On Demand is an online event industry resource where insights and best practices are shared with site visitors who want to up-level their event experiences and achieve winning results. It offers a comprehensive library of content that is designed to build career skills, provide expert analysis of the latest industry trends, and help users […]
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Give Your Audiences What They Want: Six Steps to Developing a Hybrid Event Engagement Strategy
The results of our recent State of Events study suggest that engaging attendees is event organizers’ number-one goal for hybrid events. According to the Virtual Event Tech Guide, published by EventMB Studio, “Engagement features are up across the board, and even old standards like live chat grew from 85.9 percent in 2021 to 93.4 percent […]
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Five Hot Emerging Job Roles in Today’s Events Industry
With any big shift in an industry comes exciting new job opportunities. Roles that were less common — or never even existed at all — suddenly become critical and highly in demand. At the onset of the massive pivot to virtual events that the industry was forced to take in 2020, leaders realized they suddenly needed […]
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Pivoting Back to In-Person Events and Meeting Attendees’ Expectations
According to our latest State of Events survey, 93% of enterprise event professionals are planning on returning to in-person events within the next 12 months if conditions allow — a strong indication that in-person events now play a major role again. Despite professionals’ excitement to bring people back to physical venues, not everyone is ready to […]
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In-Person Events Are Back, Virtual Fatigue Is Real, and More Findings From Our State of Events Survey
How are organizations navigating their 2022 events? There’s no substitute for hearing directly from event leaders themselves, and the results of our 2022 State of Events Survey provide an in-depth, honest look at the most common ambitions, challenges, and experiences. From the highly awaited return to in-person events to the evolving relationship between marketing and […]
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Conversations: Doug Baird on the Magic of Hybrid Events As Relationship Accelerators
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, to talk about events as […]
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“The Biggest Challenges Gave Us the Biggest Opportunities”: Event Leaders Reflect on Learnings and Strategies at INSIGHT 2022
No one knows the reality of holding events in our current era better than the leaders who have been trying new ideas, facing new challenges, and celebrating new victories for two years now. At INSIGHT 2022, an all-star panel of industry leaders tackled the most pressing topics of the moment, from audience engagement to content […]
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- Event Data Measurement and ROI (58)
- Event Execution (79)
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- Event Planning and Marketing (113)
- Event ROI (1)
- Hybrid Events (54)
- In-Person Events (93)
- Industry Trends (31)
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- Virtual Events (66)