RainFocus Blog
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A Look at What’s to Come During RainFocus INSIGHT 2023 (There’s Still Time to Register!)
The annual RainFocus INSIGHT conference begins next Monday! Whether you’ll be joining us in Utah or plan to tune in virtually, we’re excited to join you for a week of inspiring keynotes, expert panels, networking, and much more. If you haven’t registered yet, there’s still time. With less than a week to go, we’d like […]
Latest posts
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Encore: An Inside Look at the INSIGHT Event Program
At INSIGHT Encore this week, which wrapped up the RainFocus INSIGHT 2022 program, RainFocus executives Brian Gates and Rodney Hart brought to light the strategy and metrics behind the successful INSIGHT event program. Their keynote session (watch it here if you missed it) covered INSIGHT planning, post-event engagement, and everything in between. Here are a […]
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From Challenge to Opportunity: Adam Parry on Event Trends for 2022
Two years ago, it may have seemed unfathomable that the COVID-19 pandemic would still be such a fixture in any discussions of the event industry. But rather than seeing virtual events as a temporary forced necessity, leading organizations are now seizing on the cascade of initially pandemic-related changes as permanent opportunities for growth and greater […]
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“We Are Building the Future Together”: Doug Baird and JR Sherman Kick Off INSIGHT 2022 With Event Industry Predictions
When the abrupt shift from physical events to virtual events started in March 2020 due to the global impacts of the COVID-19 pandemic, no one truly knew what would happen next. When would large in-person gatherings return? Which organizations would thrive through virtual events in the meantime? What would attendees’ long-term preferences look like? As […]
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RainFocus INSIGHT Networking Opportunities That You Won’t Want to Miss
With the RainFocus INSIGHT conference right around the corner, our team has put together several networking opportunities to make your INSIGHT experience fun and meaningful. While we were originally planning to host a fully hybrid event experience, the recent rise of the COVID-19 Omicron variant and related factors outside of our control have led us […]
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Four Fantastic Reasons to Book Your Ticket to RainFocus INSIGHT 2022
Now that 2022 has begun and your calendar begins to fill, it’s time to make sure your plans include all of the events that will create the most value for you and your team all year. As we put the finishing touches on the main event for INSIGHT 2022, we’re confident that this year’s conference […]
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Steps to Success: Adding a COVID-19 Vaccine Requirement to Your Event
As more and more people become fully vaccinated against COVID-19 (85% of adults in the U.S. have received at least one dose, as of Dec. 17) — and medium and large in-person events increasingly fill our calendars once again — many organizations are now requiring all attendees to provide proof of vaccination to attend their event. […]
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When to Go Virtual — The Role of Virtual Experiences in an Event Program
With recent news of the COVID-19 Omicron variant, many event teams around the world are again questioning whether or not they should host an in-person experience. But regardless of the course of the pandemic, the ultimate goal for many is to optimize their event programs to include a mix of both in-person and virtual events. […]
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Four Hidden Event Branding Opportunities
A cohesive, memorable brand is a must for any event. Sometimes lost in the pre-event logistics of securing speakers, attracting exhibitors, and tackling that endless list of on-site tasks, on-point branding remains critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across […]
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“This Is Such an Opportunity to Learn”: The CMO and Events Imperative for the Pandemic Era – and Beyond
More than a year and a half into the COVID-19 pandemic, it goes without saying that the way organizations plan and conduct events has changed dramatically. From early 2020, when the abrupt industry-wide wave of in-person event cancellations swept across the globe, to subsequent months of alternating optimism and renewed caution, many CMOs and events […]
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How to Communicate With and Enable Your Event Speakers
Your event content is often among the most valuable content that your organization puts together. Hours of insight-filled sessions can be converted into hundreds of short videos, blog posts, guides, social outreach, email assets, and more. Now that many events are either virtual or hybrid, content is even easier to reuse. With so many organizations […]
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Make Your 2022 All-Company Kickoff Your Best Yet: Tips for Another Unusual Year
Ready or not, 2022 is almost here! As we dive headfirst into what is often the busiest time of year, now is the time to make sure your organization’s event plans for early 2022 are squared away. For many organizations, that includes the annual sales kickoff — now increasingly dubbed an all-company kickoff or an […]
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Conversations: Doug Baird Discusses an Exciting New Product and His Perspective on Pandemic-Prompted Event Evolution
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news and trends, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Doug Baird, president of RainFocus, about the launch of RainFocus Essential, […]
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