RainFocus Blog
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Unlocking Event Data to Fuel the Customer Journey: Highlights From Our Benchmarks and Trends Webinar
Event data plays a powerful role in the entire customer journey. One key is understanding where you stand and how your events are performing by reviewing industry benchmarks. RainFocus’ recent webinar — “Unlocking Event Data to Fuel the Customer Journey” — led by some of our most accomplished thought leaders, provided an important introduction to…
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A First Look at INSIGHT 2024: What To Expect
We’re excited to announce that registration for our annual INSIGHT event program is now open! The full INSIGHT program includes three virtual events starting this fall and an in-person conference at the Hyatt Regency in Salt Lake City in January 2024. INSIGHT is a highly anticipated opportunity to learn about the latest event management trends…
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How to Supercharge Your Marketing Channel With Event Data
Whether you’re a marketing leader seeking to start or improve a true omnichannel marketing program or an events leader who wants to make sure your events are providing maximum organizational ROI, it’s all about the data. More specifically, it’s all about the data from events. Events have long been known for providing a treasure trove…
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Generative AI for Event Marketers: Top Current Opportunities
Buzzy new trends and technologies pop up regularly on the event marketing radar. Some fizzle out despite their initial promise. Some deliver incremental change. Others ultimately prove to fundamentally reshape the way event teams operate. Over the past several months, generative AI has demonstrated strong potential to fall in the last category. With the rising…
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25 Event KPIs to Boost Your Event Performance and Prove ROI
Are you looking for new ways to demonstrate event ROI? As a data-driven organization, we help event professionals everywhere analyze and improve their event performance with event KPIs. Having completed both quantitative and qualitative research across thousands of events of all sizes and delivery formats, we’ve established a list of more than 150 KPIs. Here,…
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Training for Success and Celebrating Wins: Sales Kickoff Ideas for Your Best Year Yet
With a new year just around the corner, many sales teams are already beginning to plan their sales kickoff (SKO) events. Organizing a successful SKO event requires careful planning, coordination, and execution. Assuming you’re holding your SKO near the start of the year, starting in the summer or early fall gives you several months to…
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Innovative Ways to Personalize Event Engagement
During our annual INSIGHT conference, we strive to empower events and marketing professionals to personalize event engagement through a range of expert-led sessions. One of the most popular sessions at INSIGHT 2023 earlier this year was “The Journey to Belonging Begins With Personalization.” It was led by Naomi Clare Crellin, founder and CEO of Storycraft…
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Mastering Lead Generation at Events: A Deep Dive Into Exhibitor Technologies
Lead generation at events is critical to exhibitor value. Exhibitors need a reliable lead generation system to successfully drive business for their organization. Lead collection typically requires a lead capture app and a digital portal. The lead capture app gathers leads, and the leads portal allows exhibitors to access the contact information of the new…
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How to Harness the Power of Events to Drive Business Growth
For prepared teams, challenging conditions are a chance to shine! That’s the top takeaway in our new e-book, Five Keys to Event Success in Any Economic Climate. This free guide to modern event channel management provides a blueprint for creating and running effective, memorable events that deliver solid ROI — even in the face of…
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Conversations: Brian Gates on Breaking Down Silos and Harnessing Powerful Event Data
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Brian Gates, senior vice president of industry strategy at RainFocus. With an…
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