First, some exciting news: If you haven’t heard, RainFocus was recently named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. The influential research firm thoroughly evaluated 14 of the most significant B2B event management technology players against 28 criteria, and the results speak for themselves! RainFocus received the highest possible […]
Unified marketing has become mainstream in the enterprise events industry. But why is it so important to have all of your events on a single platform? It may seem like a small thing, but busy event directors know that when juggling all aspects of planning—from registration to attendee engagement, to post-event evaluations—you want the process […]
The EU General Data Protection Regulation, or GDPR, has taken a starring role in news headlines lately. This law aims to protect individuals with respect to the collection, use, and sharing of their personal data. It has revolutionized the way companies run events — and the way attendees experience them. The GDPR’s expansive focus on […]
In the event industry, achieving tangible ROI has never been an easy feat. Truly successful events should benefit a company’s bottom line — but more often than not, islands of data get in the way. Legacy systems or point solutions only gather one facet of data (leads, engagement or revenue) without a way to unify […]