Latest posts

  • Early Bird Pricing Strategy: The Logic and Science Behind Scarcity and Value

    Early Bird Pricing Strategy: The Logic and Science Behind Scarcity and Value

    You would be hard-pressed to find a conference that doesn’t offer an early bird pricing strategy. This tried and true approach of offering discounted rates for registering earlier rather than later is a boon to strategic planning for any registration manager or event director, as well as a perk for engaged and excited attendees. But […]

  • One For All and All for One Event Management!

    One For All and All for One Event Management!

    Unified marketing has become mainstream in the enterprise events industry. But why is it so important to have all of your events on a single platform? It may seem like a small thing, but busy event directors know that when juggling all aspects of planning—from registration to attendee engagement, to post-event evaluations—you want the process […]

  • GDPR: The Four Letters Transforming The Event Industry

    GDPR: The Four Letters Transforming The Event Industry

    The EU General Data Protection Regulation, or GDPR, has taken a starring role in news headlines lately. This law aims to protect individuals with respect to the collection, use, and sharing of their personal data. It has revolutionized the way companies run events — and the way attendees experience them. The GDPR’s expansive focus on […]

  • Why Does the Event Industry Struggle With ROI?

    Why Does the Event Industry Struggle With ROI?

    In the event industry, achieving tangible ROI has never been an easy feat. Truly successful events should benefit a company’s bottom line — but more often than not, islands of data get in the way. Legacy systems or point solutions only gather one facet of data (leads, engagement or revenue) without a way to unify […]