RainFocus Blog
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What Should You Look For in a Modern Event Management Platform?
First, some exciting news: If you haven’t heard, RainFocus was recently named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. The influential research firm thoroughly evaluated 14 of the most significant B2B event management technology players against 28 criteria, and the results speak for themselves! RainFocus received the highest possible […]
Latest posts
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Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event
Attending an event in person often means days of total immersion. From morning through evening each day, attendees are consuming and interacting with content, networking, talking about industry topics with people they run into, and perhaps even collecting branded swag to take home. For virtual attendees, obvious advantages include greater schedule flexibility and lower attendance costs […]
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Small Events, Big Impact: Tips for Better Small Events
Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience. Small events, such as networking lunches, specialized webinars, and user conferences around a particular topic, also lend themselves especially well to building trust and relationships. Right now, with many marketing organizations tightening their […]
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“Today Is a Turning Point”: RainFocus Execs Discuss Adobe Partnership and Industry Trends at INSIGHT 2023 Keynote
RainFocus INSIGHT 2023 opened with an inspiring keynote, as RainFocus leaders Doug Baird (founder and president) and JR Sherman (CEO) took to the stage in front of a crowd of live attendees. The executives were joined by Nik Shroff, senior director, Global Technology Partners, at Adobe. Baird’s declaration that “Today is a turning point” rang true […]
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Learning, Excitement, and Connections: Highlights from RainFocus INSIGHT 2023
Ask anyone who joined us in person for RainFocus INSIGHT 2023 and they’ll tell you how extraordinary it was to be together again! The three days in Salt Lake City were filled with reunions, industry conversations, and new relationships. The conference also offered something for everyone: When asked what their favorite part of the conference […]
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“The Path Forward”: JR Sherman and Alicia Tillman Reflect on Pandemic Pivots and Events’ Value in Any Economic Climate
With every challenge comes opportunity. During a candid fireside chat at RainFocus INSIGHT 2023, industry vets JR Sherman (CEO of RainFocus) and Alicia Tillman (chief revenue officer at Capitolis and RainFocus board member) offered a realistic but wholly reassuring take on recent trends. From returning to large-scale in-person events while delivering hybrid engagement to confronting […]
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A Look at What’s to Come During RainFocus INSIGHT 2023 (There’s Still Time to Register!)
The annual RainFocus INSIGHT conference begins next Monday! Whether you’ll be joining us in Utah or plan to tune in virtually, we’re excited to join you for a week of inspiring keynotes, expert panels, networking, and much more. If you haven’t registered yet, there’s still time. With less than a week to go, we’d like […]
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Four Best Practices for Using Chat to Engage Your Event Attendees
From texting with family and friends to contacting their in-store shopper about their grocery delivery, most people use digital chat in many forms every day. RainFocus’ new Attendee-to-Attendee Chat feature brings the instant convenience and powerful relationship-building of chat to any event. A chat tool fosters meaningful one-on-one connections within an in-person crowd of thousands, […]
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A Look Ahead: Four Trends in the Events Industry for 2023
After a roller-coaster ride in the past few years thanks to the COVID-19 pandemic and the dramatic changes it ushered in, the events industry is ready for anything in 2023. Ever adaptable and bold, leading companies can incorporate past lessons and emerging patterns to continue to run best-in-class event programs. By working alongside many of […]
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The Year in Event Marketing and Management: Our Most Read Blog Posts of 2022
In 2022, we covered a lot in the RainFocus blog, from industry predictions to hybrid event management best practices and everything in between. We also continued our popular Conversations series, which features interviews with RainFocus’ own thought leaders, and introduced a few of our own events. With an exciting year in the events industry coming […]
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What Makes a Hybrid Event Great? Industry Experts Weigh In at INSIGHT Premiere
For most organizations, a hybrid event strategy will remain the best approach for the foreseeable future. Hybrid events, which include both in-person and virtual elements, provide a powerful combination of audience reach, data value and measurability, content ROI, and attendee accessibility. As we prepare to begin another year of bringing together the best of virtual […]
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How to Create an Ideal Event Registration Experience
No one likes to wait! Whether it’s snaking through a line to board an amusement park ride or sitting in a virtual queue to snag tickets to a popular concert tour, getting through as fast as possible is ideal. Attendees at business events are no different. Advance online registration must be quick and easy. Those […]
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RainFocus INSIGHT 2023: A Sneak Preview of What’s New and Why We’re Excited to Be Back In Person
Anyone who’s attended RainFocus INSIGHT knows that it’s an experience unlike any other. Attendees have the opportunity to not only get expert guidance on making the best use of the RainFocus platform and exploring new features, but also learn about the most important industry trends and network with other events leaders. For INSIGHT 2023, the […]
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- Event Data Measurement and ROI (57)
- Event Execution (79)
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- Event Planning and Marketing (111)
- Event ROI (1)
- Hybrid Events (54)
- In-Person Events (92)
- Industry Trends (31)
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- Virtual Events (66)