RainFocus Blog
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Anatomy of a Perfect Event Badge
Event badges are small but mighty: These indispensable items worn by your event attendees perform a wide array of functions at any event. While they may seem basic in comparison to more complex elements of event planning and execution, great event badges are worth taking the time to create and distribute. RainFocus has helped organizations […]
Latest posts
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Six Things to Consider When Evaluating Event Session Submissions
Session attendance is a critical component of measuring event engagement and overall return on investment, so sourcing good session content is important. Sessions directly impact every stage of your event lifecycle, from promotion to extension. Good content inspires attendees to continue engaging with your brand, while bad content may discourage repeat attendance or interest in […]
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How to Optimize Your Event Hotel Booking
A record number of U.S. citizens are planning to prioritize leisurely travel in the near future, according to recent stats from the U.S. Travel Association. With this sudden rise in bookings, finding and securing hotels for your events will be more challenging than ever. Having supported some of the largest events worldwide, we can share […]
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What Is the Difference Between Zero-Party Data and First-Party Data?
Event leaders and marketers know that the impending end of cookies will make zero-party and first-party data from their event attendees — and from other potential buying group members — increasingly important. There’s been no shortage of buzz about the value of these data types in establishing and growing client relationships. Your event platform must fully support […]
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Conversations: Jon Kerby on Data Privacy and the Importance of Security Certifications
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Jon Kerby, senior director of information security at RainFocus, to talk about […]
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Email Marketing Tips for Events: How to Drive Event Engagement
Emails are the primary source of communication for an event. They increase event engagement and help teams identify which content is drumming up the most interest. These days, with organizational budget constraints and the continued importance of events, event marketing teams cannot afford to miss out on potential attendees due to poor email marketing. To […]
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What Should You Look For in a Modern Event Management Platform?
First, some exciting news: If you haven’t heard, RainFocus was recently named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. The influential research firm thoroughly evaluated 14 of the most significant B2B event management technology players against 28 criteria, and the results speak for themselves! RainFocus received the highest possible […]
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Top Tips: Maximizing Virtual Attendees’ Engagement During a Hybrid Event
Attending an event in person often means days of total immersion. From morning through evening each day, attendees are consuming and interacting with content, networking, talking about industry topics with people they run into, and perhaps even collecting branded swag to take home. For virtual attendees, obvious advantages include greater schedule flexibility and lower attendance costs […]
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Small Events, Big Impact: Tips for Better Small Events
Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience. Small events, such as networking lunches, specialized webinars, and user conferences around a particular topic, also lend themselves especially well to building trust and relationships. Right now, with many marketing organizations tightening their […]
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“Today Is a Turning Point”: RainFocus Execs Discuss Adobe Partnership and Industry Trends at INSIGHT 2023 Keynote
RainFocus INSIGHT 2023 opened with an inspiring keynote, as RainFocus leaders Doug Baird (founder and president) and JR Sherman (CEO) took to the stage in front of a crowd of live attendees. The executives were joined by Nik Shroff, senior director, Global Technology Partners, at Adobe. Baird’s declaration that “Today is a turning point” rang true […]
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Learning, Excitement, and Connections: Highlights from RainFocus INSIGHT 2023
Ask anyone who joined us in person for RainFocus INSIGHT 2023 and they’ll tell you how extraordinary it was to be together again! The three days in Salt Lake City were filled with reunions, industry conversations, and new relationships. The conference also offered something for everyone: When asked what their favorite part of the conference […]
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“The Path Forward”: JR Sherman and Alicia Tillman Reflect on Pandemic Pivots and Events’ Value in Any Economic Climate
With every challenge comes opportunity. During a candid fireside chat at RainFocus INSIGHT 2023, industry vets JR Sherman (CEO of RainFocus) and Alicia Tillman (chief revenue officer at Capitolis and RainFocus board member) offered a realistic but wholly reassuring take on recent trends. From returning to large-scale in-person events while delivering hybrid engagement to confronting […]
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A Look at What’s to Come During RainFocus INSIGHT 2023 (There’s Still Time to Register!)
The annual RainFocus INSIGHT conference begins next Monday! Whether you’ll be joining us in Utah or plan to tune in virtually, we’re excited to join you for a week of inspiring keynotes, expert panels, networking, and much more. If you haven’t registered yet, there’s still time. With less than a week to go, we’d like […]
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