Buzzy new trends and technologies pop up regularly on the event marketing radar. Some fizzle out despite their initial promise. Some deliver incremental change. Others ultimately prove to fundamentally reshape the way event teams operate. Over the past several months, generative AI has demonstrated strong potential to fall in the last category. With the rising…
Are you looking for new ways to demonstrate event ROI? As a data-driven organization, we help event professionals everywhere analyze and improve their event performance with event KPIs. Having completed both quantitative and qualitative research across thousands of events of all sizes and delivery formats, we’ve established a list of more than 150 KPIs. Here,…
With a new year just around the corner, many sales teams are already beginning to plan their sales kickoff (SKO) events. Organizing a successful SKO event requires careful planning, coordination, and execution. Assuming you’re holding your SKO near the start of the year, starting in the summer or early fall gives you several months to…
During our annual INSIGHT conference, we strive to empower events and marketing professionals to personalize event engagement through a range of expert-led sessions. One of the most popular sessions at INSIGHT 2023 earlier this year was “The Journey to Belonging Begins With Personalization.” It was led by Naomi Clare Crellin, founder and CEO of Storycraft…
Lead generation at events is critical to exhibitor value. Exhibitors need a reliable lead generation system to successfully drive business for their organization. Lead collection typically requires a lead capture app and a digital portal. The lead capture app gathers leads, and the leads portal allows exhibitors to access the contact information of the new…
For prepared teams, challenging conditions are a chance to shine! That’s the top takeaway in our new e-book, Five Keys to Event Success in Any Economic Climate. This free guide to modern event channel management provides a blueprint for creating and running effective, memorable events that deliver solid ROI — even in the face of…
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Brian Gates, senior vice president of industry strategy at RainFocus. With an…
Events generate a remarkable amount of content — most of which is directly related to your organization’s products and services. Reusing event content maximizes the impact of event channel marketing. While there are numerous ways to reuse content, it can be difficult to decide which option is best for each of your event sessions. In…
Event badges are small but mighty: These indispensable items worn by your event attendees perform a wide array of functions at any event. While they may seem basic in comparison to more complex elements of event planning and execution, great event badges are worth taking the time to create and distribute. RainFocus has helped organizations…
Session attendance is a critical component of measuring event engagement and overall return on investment, so sourcing good session content is important. Sessions directly impact every stage of your event lifecycle, from promotion to extension. Good content inspires attendees to continue engaging with your brand, while bad content may discourage repeat attendance or interest in…
A record number of U.S. citizens are planning to prioritize leisurely travel in the near future, according to recent stats from the U.S. Travel Association. With this sudden rise in bookings, finding and securing hotels for your events will be more challenging than ever. Having supported some of the largest events worldwide, we can share…
Event leaders and marketers know that the impending end of cookies will make zero-party and first-party data from their event attendees — and from other potential buying group members — increasingly important. There’s been no shortage of buzz about the value of these data types in establishing and growing client relationships. Your event platform must fully support…
The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Jon Kerby, senior director of information security at RainFocus, to talk about…