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  • 25 Event KPIs to Boost Your Event Performance and Prove ROI

    25 Event KPIs to Boost Your Event Performance and Prove ROI

    Are you looking for new ways to demonstrate event ROI? As a data-driven organization, we help event professionals everywhere analyze and improve their event performance with event KPIs.  Having completed both quantitative and qualitative research across thousands of events of all sizes and delivery formats, we’ve established a list of more than 150 KPIs. Here,…

  • Training for Success and Celebrating Wins: Sales Kickoff Ideas for Your Best Year Yet

    Training for Success and Celebrating Wins: Sales Kickoff Ideas for Your Best Year Yet

    With a new year just around the corner, many sales teams are already beginning to plan their sales kickoff (SKO) events. Organizing a successful SKO event requires careful planning, coordination, and execution. Assuming you’re holding your SKO near the start of the year, starting in the summer or early fall gives you several months to…

  • Innovative Ways to Personalize Event Engagement

    Innovative Ways to Personalize Event Engagement

    During our annual INSIGHT conference, we strive to empower events and marketing professionals to personalize event engagement through a range of expert-led sessions. One of the most popular sessions at INSIGHT 2023 earlier this year was “The Journey to Belonging Begins With Personalization.” It was led by Naomi Clare Crellin, founder and CEO of Storycraft…

  • Mastering Lead Generation at Events: A Deep Dive Into Exhibitor Technologies

    Mastering Lead Generation at Events: A Deep Dive Into Exhibitor Technologies

    Lead generation at events is critical to exhibitor value. Exhibitors need a reliable lead generation system to successfully drive business for their organization. Lead collection typically requires a lead capture app and a digital portal.  The lead capture app gathers leads, and the leads portal allows exhibitors to access the contact information of the new…

  • How to Harness the Power of Events to Drive Business Growth

    How to Harness the Power of Events to Drive Business Growth

    For prepared teams, challenging conditions are a chance to shine! That’s the top takeaway in our new e-book, Five Keys to Event Success in Any Economic Climate.  This free guide to modern event channel management provides a blueprint for creating and running effective, memorable events that deliver solid ROI — even in the face of…

  • Conversations: Brian Gates on Breaking Down Silos and Harnessing Powerful Event Data

    Conversations: Brian Gates on Breaking Down Silos and Harnessing Powerful Event Data

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders. In this post, we sat down with Brian Gates, senior vice president of industry strategy at RainFocus. With an…

  • Twelve Ways Marketing Teams Can Reuse Event Content

    Twelve Ways Marketing Teams Can Reuse Event Content

    Events generate a remarkable amount of content — most of which is directly related to your organization’s products and services. Reusing event content maximizes the impact of event channel marketing. While there are numerous ways to reuse content, it can be difficult to decide which option is best for each of your event sessions. In…

  • Anatomy of a Perfect Event Badge

    Anatomy of a Perfect Event Badge

    Event badges are small but mighty: These indispensable items worn by your event attendees perform a wide array of functions at any event. While they may seem basic in comparison to more complex elements of event planning and execution, great event badges are worth taking the time to create and distribute.  RainFocus has helped organizations…

  • Six Things to Consider When Evaluating Event Session Submissions

    Six Things to Consider When Evaluating Event Session Submissions

    Session attendance is a critical component of measuring event engagement and overall return on investment, so sourcing good session content is important. Sessions directly impact every stage of your event lifecycle, from promotion to extension.  Good content inspires attendees to continue engaging with your brand, while bad content may discourage repeat attendance or interest in…

  • How to Optimize Your Event Hotel Booking

    How to Optimize Your Event Hotel Booking

    A record number of U.S. citizens are planning to prioritize leisurely travel in the near future, according to recent stats from the U.S. Travel Association. With this sudden rise in bookings, finding and securing hotels for your events will be more challenging than ever. Having supported some of the largest events worldwide, we can share…

  • What Is the Difference Between Zero-Party Data and First-Party Data?

    What Is the Difference Between Zero-Party Data and First-Party Data?

    Event leaders and marketers know that the impending end of cookies will make zero-party and first-party data from their event attendees — and from other potential buying group members — increasingly important.  There’s been no shortage of buzz about the value of these data types in establishing and growing client relationships. Your event platform must fully support…

  • Conversations: Jon Kerby on Data Privacy and the Importance of Security Certifications

    Conversations: Jon Kerby on Data Privacy and the Importance of Security Certifications

    The Conversations series features candid conversations with RainFocus executives and other thought leaders. You’ll find discussion of breaking news, invaluable industry tips, and commentary on the biggest topics of current interest to events and marketing leaders.  In this post, we sat down with Jon Kerby, senior director of information security at RainFocus, to talk about…